{"id":19893,"date":"2025-01-23T14:40:50","date_gmt":"2025-01-23T14:40:50","guid":{"rendered":"http:\/\/scannn.com\/advertising\/adtelligent-product-updates-q3-2024\/"},"modified":"2025-01-23T14:40:50","modified_gmt":"2025-01-23T14:40:50","slug":"adtelligent-product-updates-q3-2024","status":"publish","type":"post","link":"https:\/\/scannn.com\/lv\/adtelligent-product-updates-q3-2024\/","title":{"rendered":"Adtelligent Product Updates Q3 2024"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Adtelligent is focused on providing the best technical solutions for its partners and customers while constantly improving and bringing its products up to date.\u00a0<\/p>\n<p>You can find the latest ones below:<\/p>\n<h2 class=\"wp-block-heading\">Supply Side Platform<\/h2>\n<p><strong>Smaato Prebid Partner Parameters Update<\/strong><\/p>\n<p>The Smaato Prebid Partner parameters (\u2018<em>adspaceId\u2019 <\/em>and \u2018<em>adbreakId\u2019<\/em>) in the basic PBS campaign settings within the SSP member zone have been updated to optional.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"1012\" height=\"238\" data-lazy-type=\"image\" src=\"https:\/\/adtelligent.com\/wp-content\/uploads\/2024\/11\/SSP_Fig.1.png\" alt=\"Smaato Prebid Partner&#10;\" class=\"lazy lazy-hidden wp-image-4097\" srcset=\"\" sizes=\"auto, (max-width: 1012px) 100vw, 1012px\" title=\"Adtelligent Product Updates Q3 2024 1\"\/><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"1012\" height=\"238\" src=\"https:\/\/adtelligent.com\/wp-content\/uploads\/2024\/11\/SSP_Fig.1.png\" alt=\"Smaato Prebid Partner&#10;\" class=\"wp-image-4097 lazy\" srcset=\"https:\/\/adtelligent.com\/wp-content\/uploads\/2024\/11\/SSP_Fig.1.png 1012w, https:\/\/adtelligent.com\/wp-content\/uploads\/2024\/11\/SSP_Fig.1-300x71.png 300w, https:\/\/adtelligent.com\/wp-content\/uploads\/2024\/11\/SSP_Fig.1-768x181.png 768w\" data-sizes=\"(max-width: 1012px) 100vw, 1012px\" title=\"Adtelligent Product Updates Q3 2024 1\"\/><\/noscript><\/figure>\n<p><strong>Prebid Server Bidders List Update<\/strong><\/p>\n<p>The Prebid Server Bidders list has been updated to align with the requirements of prebid.org<\/p>\n<p><strong>New RTB Campaign Settings\u00a0<\/strong><\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"1012\" height=\"247\" data-lazy-type=\"image\" src=\"https:\/\/adtelligent.com\/wp-content\/uploads\/2024\/11\/SSP_Fig.2.png\" alt=\"New Bidding Rules in SSP\" class=\"lazy lazy-hidden wp-image-4098\" srcset=\"\" sizes=\"auto, (max-width: 1012px) 100vw, 1012px\" title=\"Adtelligent Product Updates Q3 2024 2\"\/><noscript><img decoding=\"async\" width=\"1012\" height=\"247\" src=\"https:\/\/adtelligent.com\/wp-content\/uploads\/2024\/11\/SSP_Fig.2.png\" alt=\"New Bidding Rules in SSP\" class=\"wp-image-4098 lazy\" srcset=\"https:\/\/adtelligent.com\/wp-content\/uploads\/2024\/11\/SSP_Fig.2.png 1012w, https:\/\/adtelligent.com\/wp-content\/uploads\/2024\/11\/SSP_Fig.2-300x73.png 300w, https:\/\/adtelligent.com\/wp-content\/uploads\/2024\/11\/SSP_Fig.2-768x187.png 768w\" data-sizes=\"(max-width: 1012px) 100vw, 1012px\" title=\"Adtelligent Product Updates Q3 2024 2\"\/><\/noscript><\/figure>\n<ul>\n<li>The basic Bidding Rules in the RTB\/PBS campaign settings of the SSP have been updated to include a new option, \u2018<em>Add to Floor Price, %<\/em>\u2018.<\/li>\n<li>The new unselect option was added to oRTB Partner basic RTB campaign settings in the SSP member zone:\u00a0<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"1009\" height=\"173\" data-lazy-type=\"image\" src=\"https:\/\/adtelligent.com\/wp-content\/uploads\/2024\/11\/SSP_Fig.6.png\" alt=\"Diselect RTB Partner in SSP\" class=\"lazy lazy-hidden wp-image-4100\" srcset=\"\" sizes=\"auto, (max-width: 1009px) 100vw, 1009px\" title=\"Adtelligent Product Updates Q3 2024 3\"\/><noscript><img decoding=\"async\" width=\"1009\" height=\"173\" src=\"https:\/\/adtelligent.com\/wp-content\/uploads\/2024\/11\/SSP_Fig.6.png\" alt=\"Diselect RTB Partner in SSP\" class=\"wp-image-4100 lazy\" srcset=\"https:\/\/adtelligent.com\/wp-content\/uploads\/2024\/11\/SSP_Fig.6.png 1009w, https:\/\/adtelligent.com\/wp-content\/uploads\/2024\/11\/SSP_Fig.6-300x51.png 300w, https:\/\/adtelligent.com\/wp-content\/uploads\/2024\/11\/SSP_Fig.6-768x132.png 768w\" data-sizes=\"(max-width: 1009px) 100vw, 1009px\" title=\"Adtelligent Product Updates Q3 2024 3\"\/><\/noscript><\/figure>\n<p><strong>New RTB Source Settings\u00a0<\/strong><\/p>\n<ul>\n<li>The basic RTB source settings in the SSP member zone now include a new pricing type selection option, \u2018<em>Share of Revenue\u2014Fixed CPM.\u2019<\/em><\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"1012\" height=\"281\" data-lazy-type=\"image\" src=\"https:\/\/adtelligent.com\/wp-content\/uploads\/2024\/11\/SSP_Fig.3.png\" alt=\"Fixed CPM for RTB Campaigns\" class=\"lazy lazy-hidden wp-image-4099\" srcset=\"\" sizes=\"auto, (max-width: 1012px) 100vw, 1012px\" title=\"Adtelligent Product Updates Q3 2024 4\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1012\" height=\"281\" src=\"https:\/\/adtelligent.com\/wp-content\/uploads\/2024\/11\/SSP_Fig.3.png\" alt=\"Fixed CPM for RTB Campaigns\" class=\"wp-image-4099 lazy\" srcset=\"https:\/\/adtelligent.com\/wp-content\/uploads\/2024\/11\/SSP_Fig.3.png 1012w, https:\/\/adtelligent.com\/wp-content\/uploads\/2024\/11\/SSP_Fig.3-300x83.png 300w, https:\/\/adtelligent.com\/wp-content\/uploads\/2024\/11\/SSP_Fig.3-768x213.png 768w\" data-sizes=\"(max-width: 1012px) 100vw, 1012px\" title=\"Adtelligent Product Updates Q3 2024 4\"\/><\/noscript><\/figure>\n<p><strong>New Metrics for Reports\u00a0\u00a0<\/strong><\/p>\n<ul>\n<li>The statistics section of the SSP admin zone now has two new metrics (\u2018<em>TTE Stale Impressions\u2019<\/em> and \u2018<em>TTE Stale Opportunity\u2019<\/em>). They display the number of seconds since the auction started.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"1012\" height=\"291\" data-lazy-type=\"image\" src=\"https:\/\/adtelligent.com\/wp-content\/uploads\/2024\/11\/SSP_Fig.4.png\" alt=\"RTB Auction timing reports\" class=\"lazy lazy-hidden wp-image-4102\" srcset=\"\" sizes=\"auto, (max-width: 1012px) 100vw, 1012px\" title=\"Adtelligent Product Updates Q3 2024 5\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1012\" height=\"291\" src=\"https:\/\/adtelligent.com\/wp-content\/uploads\/2024\/11\/SSP_Fig.4.png\" alt=\"RTB Auction timing reports\" class=\"wp-image-4102 lazy\" srcset=\"https:\/\/adtelligent.com\/wp-content\/uploads\/2024\/11\/SSP_Fig.4.png 1012w, https:\/\/adtelligent.com\/wp-content\/uploads\/2024\/11\/SSP_Fig.4-300x86.png 300w, https:\/\/adtelligent.com\/wp-content\/uploads\/2024\/11\/SSP_Fig.4-768x221.png 768w\" data-sizes=\"(max-width: 1012px) 100vw, 1012px\" title=\"Adtelligent Product Updates Q3 2024 5\"\/><\/noscript><\/figure>\n<ul>\n<li>The SSP grid wizard now includes new metrics related to overall advertiser revenue. These metrics are relevant for partners who use the Bid optimization rate option.\u00a0\u00a0<\/li>\n<li>A new metric, \u2018RTB Win Rate,\u2019 has been added to the reports section: \u2018<em>RTB Win<\/em>\u2018 \/ \u2018<em>Bids<\/em>\u2018 x 100%<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"687\" height=\"226\" data-lazy-type=\"image\" src=\"https:\/\/adtelligent.com\/wp-content\/uploads\/2024\/11\/SSP_Fig.10.png\" alt=\"Report with RTB Win Rate by SSP Partner \" class=\"lazy lazy-hidden wp-image-4103\" srcset=\"\" sizes=\"auto, (max-width: 687px) 100vw, 687px\" title=\"Adtelligent Product Updates Q3 2024 6\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"687\" height=\"226\" src=\"https:\/\/adtelligent.com\/wp-content\/uploads\/2024\/11\/SSP_Fig.10.png\" alt=\"Report with RTB Win Rate by SSP Partner \" class=\"wp-image-4103 lazy\" srcset=\"https:\/\/adtelligent.com\/wp-content\/uploads\/2024\/11\/SSP_Fig.10.png 687w, https:\/\/adtelligent.com\/wp-content\/uploads\/2024\/11\/SSP_Fig.10-300x99.png 300w\" data-sizes=\"(max-width: 687px) 100vw, 687px\" title=\"Adtelligent Product Updates Q3 2024 6\"\/><\/noscript><\/figure>\n<p><strong>Update for Categories Filter\u00a0<\/strong><\/p>\n<p>The content data parameters\/slices have been moved to the Report View \u2013 Content Data. Clicking this button displays parameters and metrics related to Content in the Reports.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"326\" data-lazy-type=\"image\" src=\"https:\/\/adtelligent.com\/wp-content\/uploads\/2024\/11\/SSP_Fig.7.png\" alt=\"Report by Content Data in the SSP\" class=\"lazy lazy-hidden wp-image-4104\" srcset=\"\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" title=\"Adtelligent Product Updates Q3 2024 7\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"326\" src=\"https:\/\/adtelligent.com\/wp-content\/uploads\/2024\/11\/SSP_Fig.7.png\" alt=\"Report by Content Data in the SSP\" class=\"wp-image-4104 lazy\" srcset=\"https:\/\/adtelligent.com\/wp-content\/uploads\/2024\/11\/SSP_Fig.7.png 1000w, https:\/\/adtelligent.com\/wp-content\/uploads\/2024\/11\/SSP_Fig.7-300x98.png 300w, https:\/\/adtelligent.com\/wp-content\/uploads\/2024\/11\/SSP_Fig.7-768x250.png 768w\" data-sizes=\"(max-width: 1000px) 100vw, 1000px\" title=\"Adtelligent Product Updates Q3 2024 7\"\/><\/noscript><\/figure>\n<p><strong>Direct Audio Creatives\u00a0<\/strong><\/p>\n<p>Users can now add audio creatives using the following file-type formats: <em>.mp3, .wav, .aiff, .flac, .m4a, .ape, .aac, .ogg, .wma, .dts, .ac3, and .opus<\/em>. This option is available in the direct demand campaign settings.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"483\" height=\"162\" data-lazy-type=\"image\" src=\"https:\/\/adtelligent.com\/wp-content\/uploads\/2024\/11\/SSP_Fig.8.png\" alt=\"Programmatic Audio Ads SSP\" class=\"lazy lazy-hidden wp-image-4105\" srcset=\"\" sizes=\"auto, (max-width: 483px) 100vw, 483px\" title=\"Adtelligent Product Updates Q3 2024 8\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"483\" height=\"162\" src=\"https:\/\/adtelligent.com\/wp-content\/uploads\/2024\/11\/SSP_Fig.8.png\" alt=\"Programmatic Audio Ads SSP\" class=\"wp-image-4105 lazy\" srcset=\"https:\/\/adtelligent.com\/wp-content\/uploads\/2024\/11\/SSP_Fig.8.png 483w, https:\/\/adtelligent.com\/wp-content\/uploads\/2024\/11\/SSP_Fig.8-300x101.png 300w\" data-sizes=\"(max-width: 483px) 100vw, 483px\" title=\"Adtelligent Product Updates Q3 2024 8\"\/><\/noscript><\/figure>\n<p><strong>New Values in the Universal Lists\u00a0<\/strong><\/p>\n<p>We added two new values, \u2018<em>delDomain\u2019<\/em> and \u2018<em>unit<\/em>,\u2019 to the Universal Lists in the Global Lists section.\u00a0<\/p>\n<figure class=\"wp-block-table\">\n<table>\n<tbody>\n<tr>\n<td><strong>Name<\/strong>\u00a0<\/td>\n<td><strong>Path<\/strong>\u00a0<\/td>\n<td><strong>Type<\/strong>\u00a0<\/td>\n<\/tr>\n<tr>\n<td>OpenX delDomain\u00a0<\/td>\n<td>bidRequest.imp.ext.openx.delDomain\u00a0<\/td>\n<td>string\u00a0<\/td>\n<\/tr>\n<tr>\n<td>OpenX unit\u00a0<\/td>\n<td>bidRequest.imp.ext.openx.unit\u00a0<\/td>\n<td>string\u00a0<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"1009\" height=\"216\" data-lazy-type=\"image\" src=\"https:\/\/adtelligent.com\/wp-content\/uploads\/2024\/11\/SSP_Fig.9.png\" alt=\"SSP Fig.9\" class=\"lazy lazy-hidden wp-image-4106\" srcset=\"\" sizes=\"auto, (max-width: 1009px) 100vw, 1009px\" title=\"Adtelligent Product Updates Q3 2024 9\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1009\" height=\"216\" src=\"https:\/\/adtelligent.com\/wp-content\/uploads\/2024\/11\/SSP_Fig.9.png\" alt=\"SSP Fig.9\" class=\"wp-image-4106 lazy\" srcset=\"https:\/\/adtelligent.com\/wp-content\/uploads\/2024\/11\/SSP_Fig.9.png 1009w, https:\/\/adtelligent.com\/wp-content\/uploads\/2024\/11\/SSP_Fig.9-300x64.png 300w, https:\/\/adtelligent.com\/wp-content\/uploads\/2024\/11\/SSP_Fig.9-768x164.png 768w\" data-sizes=\"(max-width: 1009px) 100vw, 1009px\" title=\"Adtelligent Product Updates Q3 2024 9\"\/><\/noscript><\/figure>\n<p><strong>UX Changes for Lists\u2019 Editing for Channels\/Advertisers\u00a0<\/strong><\/p>\n<p>A new editing feature has been added to the App names, Bundle IDs, Domains, and SubIDs in the channel and advertiser settings. Users can now click the \u2018pencil\u2019 icon to edit these data in the lists.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"54\" data-lazy-type=\"image\" src=\"https:\/\/adtelligent.com\/wp-content\/uploads\/2024\/11\/SSP_Fig.11-1024x54.png\" alt=\"Quick Edit for SSP Lists\" class=\"lazy lazy-hidden wp-image-4107\" srcset=\"\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" title=\"Adtelligent Product Updates Q3 2024 10\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"54\" src=\"https:\/\/adtelligent.com\/wp-content\/uploads\/2024\/11\/SSP_Fig.11-1024x54.png\" alt=\"Quick Edit for SSP Lists\" class=\"wp-image-4107 lazy\" srcset=\"https:\/\/adtelligent.com\/wp-content\/uploads\/2024\/11\/SSP_Fig.11-1024x54.png 1024w, https:\/\/adtelligent.com\/wp-content\/uploads\/2024\/11\/SSP_Fig.11-300x16.png 300w, https:\/\/adtelligent.com\/wp-content\/uploads\/2024\/11\/SSP_Fig.11-768x40.png 768w, https:\/\/adtelligent.com\/wp-content\/uploads\/2024\/11\/SSP_Fig.11-1536x81.png 1536w, https:\/\/adtelligent.com\/wp-content\/uploads\/2024\/11\/SSP_Fig.11.png 1562w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"Adtelligent Product Updates Q3 2024 10\"\/><\/noscript><\/figure>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/adtelligent.com\/blog\/adtelligent-product-updates-q3-2024\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adtelligent is focused on providing the best technical solutions for its partners and customers while constantly improving and bringing its products up to date.\u00a0 You can find the latest ones below: Supply Side Platform Smaato Prebid Partner Parameters Update The Smaato Prebid Partner parameters (\u2018adspaceId\u2019 and \u2018adbreakId\u2019) in the basic PBS campaign settings within the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19894,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128],"tags":[],"class_list":["post-19893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising"],"_links":{"self":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/posts\/19893","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/comments?post=19893"}],"version-history":[{"count":0,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/posts\/19893\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/media\/19894"}],"wp:attachment":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/media?parent=19893"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/categories?post=19893"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/tags?post=19893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}