\n<\/p>\n
Ultimately, the idea was to tell stories about real people using Google Workspace with Gemini for the benefit of their businesses and communities. Those stories run the gamut. \u201cIf a cattle rancher in Nebraska and a boat maker from Maine are able to leverage AI for success, we think any business of any size certainly can,\u201d Harris says. \u201cThey\u2019re just brilliant,\u201d Keri says of the companies profiled. \u201cSome of what they\u2019re using AI for is so simple but so smart \u2014 \u2018help me write the grant proposal since that isn\u2019t my favorite part of my job or help me catch up on last week\u2019s emails.\u2019\u201d<\/p>\n
Jeff Curry, Director of Creative Studio for Google Cloud, says what makes this project so special is the sheer range of people, places and types of businesses from all over the U.S. using Gemini: \u201cWe really wanted each story to feel appropriate to its community and place.\u201d<\/p>\n
When Harris first had the idea for this project, he took a very apropos first step: “I went to Gemini and basically said, \u2018I have a really big idea and want to build a strategy doc\u2019 followed by a very detailed prompt.”<\/p>\n
\u201cHarris had the crazy idea,\u201d Keri laughs, referring to the job of sourcing and connecting with these customers. \u201cOur creative and production team got to work bringing the idea to life. They started with thousands of Workspace customers and then we gave Gemini some criteria to help us narrow down the list,\u201d Harris says. They wanted to be sure they selected a wide array of businesses, from different locations and industries, as well as showcase the many ways they were using AI. With Gemini\u2019s help, they narrowed the list down to under 500 companies and then used AI Studio to build a tool that reviewed and summarized interview transcripts so selecting companies took less than 15 minutes instead of hours.<\/p>\n
After connecting with the final 50 customers, the team only had 10 weeks to film. \u201cObviously we couldn\u2019t have one production company, because we had 50 shoots in 50 states!\u201d Harris explains. A crew of 50 \u2014 split into five teams \u2014 captured hundreds of hours of footage in all 50 states in just weeks. The team then uploaded interview transcripts to NotebookLM to find great quotes and voiceover lines for the ad spots, making the whole process efficient.<\/p>\n
Whether you live in O\u2019ahu, Hawaii; Fort Worth, Texas; Oldwick, New Jersey or somewhere in between, you\u2019ll learn more about a local small business during this year\u2019s big game. Keri hopes the ads excite the featured companies, and inspire entrepreneurs everywhere: \u201cNow that Gemini is included for all Workspace customers, we can\u2019t wait to see the next wave of stories!\u201d<\/p>\n<\/div>\n