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At Meta, we continue to prioritize transparency and responsibility in our advertiser guardrails. Starting last year, we began labeling ads that were created or significantly edited using our <\/span>generative AI creative features<\/span><\/a>, which are available in our advertiser marketing tools. <\/span>I\u2019ll explain below how we developed our approach and how the system works.<\/span><\/p>\n We\u2019ve worked with experts, policy stakeholders and industry partners around the world to develop our approach. We recognize that the transparency expectations around generative AI are rapidly evolving, and we are committed to providing clear information about how our generative AI tools contribute to the ads people see on our services.\u00a0<\/span><\/p>\n Our labels are designed to help people understand when images and videos have been created or significantly edited with our in-house generative AI tools. When an image or video is created or significantly edited with our generative AI creative features in our advertiser marketing tools, a label will appear in the three-dot menu or next to the \u201cSponsored\u201d label.\u00a0\u00a0\u00a0<\/span><\/p>\n To determine when to apply AI labels, we use a <\/span>multi-pronged approach<\/span><\/a>.\u00a0<\/span><\/p>\n Last year, we began gradually rolling these labels out and will continue to do so over this year. Here\u2019s what they look like:<\/span><\/p>\n We remain committed to improving our ads transparency tools and searching for new ways to provide people with better understanding of how we use data and technology to show them ads. Providing transparency around our home-grown generative AI tools is a first step on our ads generative AI transparency journey. This year, we also plan to share more information on our approach to labeling ad images made or edited with non-Meta generative AI tools. We will continue to evolve our approach to labeling AI-generated content in partnership with experts, advertisers, policy stakeholders and industry partners as people\u2019s expectations and the technology change.\u00a0<\/span><\/p>\n By building and refining our transparency around how AI impacts the ads users see, we aim to build trust and increase our accountability.<\/span> As always, you can learn more about why you are seeing a particular ad through the <\/span>\u201cWhy am I seeing this ad?\u201d tool.<\/span><\/a> You can also still hide all ads from a given advertiser and access your ads preferences from the \u201cWhy am I seeing this ad?\u201d interface. We are dedicated to using machine learning models and generative AI responsibly and being transparent about <\/span>how we deliver ads<\/span><\/a>.\u00a0<\/span><\/p>\n<\/p><\/div>\nWe\u2019re Listening and Learning<\/h2>\n
We\u2019ve Built an AI Labeling System for Ads<\/h2>\n
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This is Only the Beginning<\/h2>\n