{"id":20057,"date":"2025-02-17T12:10:48","date_gmt":"2025-02-17T12:10:48","guid":{"rendered":"https:\/\/scannn.com\/adtelligent-product-updates-q4-2024\/"},"modified":"2025-02-17T12:10:48","modified_gmt":"2025-02-17T12:10:48","slug":"adtelligent-product-updates-q4-2024","status":"publish","type":"post","link":"https:\/\/scannn.com\/lv\/adtelligent-product-updates-q4-2024\/","title":{"rendered":"Adtelligent Product Updates Q4 2024\u00a0"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Adtelligent is dedicated to delivering technical solutions to its partners and customers. We continuously improve and update our products.\u00a0\u00a0<\/p>\n<p>This quarter, we\u2019ve introduced a series of updates focused on Ad Serving, with improvements to our SSP and DSP Suite, to ensure seamless operations and better performance.\u00a0<\/p>\n<p>Discover what\u2019s new we have:\u00a0<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"reports\"\/>Reports<span class=\"ez-toc-section-end\"\/><\/h2>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"creative-id-report\"\/><strong>Creative ID Report <\/strong>\u00a0<span class=\"ez-toc-section-end\"\/><\/h3>\n<p>This new feature allows clients to generate a Creative ID Report directly from their member area. To enable this feature, contact your Account Manager and we will do everything for you.\u00a0<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"423\" data-lazy-type=\"image\" src=\"https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/02\/1-15-1024x423.png\" alt=\"1 15\" class=\"lazy lazy-hidden wp-image-4212\" srcset=\"\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" title=\"Adtelligent Product Updates Q4 2024\u00a0 1\"\/><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"423\" src=\"https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/02\/1-15-1024x423.png\" alt=\"1 15\" class=\"wp-image-4212 lazy\" srcset=\"https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/02\/1-15-1024x423.png 1024w, https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/02\/1-15-300x124.png 300w, https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/02\/1-15-768x317.png 768w, https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/02\/1-15-1536x635.png 1536w, https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/02\/1-15-2048x847.png 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"Adtelligent Product Updates Q4 2024\u00a0 1\"\/><\/noscript><\/figure>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"new-metric-spend-of-daily-budget\"\/><strong>New Metric: Spend of Daily Budget<\/strong><span class=\"ez-toc-section-end\"\/><\/h3>\n<p>Added a new metric to track the <strong>Spend of Daily Budget<\/strong> at both the campaign and line-item levels, offering better budget management insights for DSP Suite.\u00a0<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"overall-advertiser-revenue\"\/><strong>Overall Advertiser Revenue<\/strong><span class=\"ez-toc-section-end\"\/><\/h3>\n<p>Wizard tool now has a new metrics type called <strong>Overall Advertiser Revenue. This <\/strong>allows users to view overall advertiser revenue immediately.\u00a0<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"575\" data-lazy-type=\"image\" src=\"https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/02\/2-12-1024x575.png\" alt=\"2 12\" class=\"lazy lazy-hidden wp-image-4213\" srcset=\"\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" title=\"Adtelligent Product Updates Q4 2024\u00a0 2\"\/><noscript><img decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/02\/2-12-1024x575.png\" alt=\"2 12\" class=\"wp-image-4213 lazy\" srcset=\"https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/02\/2-12-1024x575.png 1024w, https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/02\/2-12-300x169.png 300w, https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/02\/2-12-768x432.png 768w, https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/02\/2-12-1536x863.png 1536w, https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/02\/2-12-2048x1151.png 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"Adtelligent Product Updates Q4 2024\u00a0 2\"\/><\/noscript><\/figure>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"report-export\"\/><strong>Report Export<\/strong>\u00a0<span class=\"ez-toc-section-end\"\/><\/h3>\n<p>We added the Export Reports functionality. Reports can now be exported to .xlsx format as a standard feature across all reporting options, simplifying data analysis and sharing.\u00a0<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"campaign-settings-updates\"\/>Campaign Settings Updates\u00a0<span class=\"ez-toc-section-end\"\/><\/h2>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"frequency-cap-enhancements\"\/><strong>Frequency Cap Enhancements<\/strong>\u00a0<span class=\"ez-toc-section-end\"\/><\/h3>\n<p>Campaign metrics like <strong>Uniq IP (AR)<\/strong>, <strong>Uniq IP (AO)<\/strong>, <strong>Uniq IP (Imp)<\/strong>, and <strong>Impression Frequency Overflow (UNIQ) <\/strong>now display only when the Frequency Cap checkbox is enabled.\u00a0<\/p>\n<p>To activate this feature, reach out to your Account Manager, and we\u2019ll handle everything for you.\u00a0<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"cookie-sync-optimization\"\/><strong>Cookie Sync Optimization<\/strong>\u00a0<span class=\"ez-toc-section-end\"\/><\/h3>\n<p>These updates provide smoother and more efficient data synchronization, enhancing campaign delivery and targeting precision.\u00a0<\/p>\n<p><strong>Faster Syncing<\/strong>: Reduced latency for quicker data exchanges and real-time targeting.\u00a0<\/p>\n<p><strong>Improved Match Rates<\/strong>: Advanced algorithms ensure more accurate audience segmentation.\u00a0<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"rtb-presets-enhancements\"\/>RTB Presets Enhancements\u00a0<span class=\"ez-toc-section-end\"\/><\/h2>\n<p>Added <strong>Equativ<\/strong>, <strong>Smaato<\/strong>, and <strong>Colossus<\/strong> to RTB presets.\u00a0<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"equativ\"\/><strong>Equativ<\/strong><span class=\"ez-toc-section-end\"\/><\/h3>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"425\" data-lazy-type=\"image\" src=\"https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/02\/3-7-1024x425.png\" alt=\"3 7\" class=\"lazy lazy-hidden wp-image-4214\" srcset=\"\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" title=\"Adtelligent Product Updates Q4 2024\u00a0 3\"\/><noscript><img decoding=\"async\" width=\"1024\" height=\"425\" src=\"https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/02\/3-7-1024x425.png\" alt=\"3 7\" class=\"wp-image-4214 lazy\" srcset=\"https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/02\/3-7-1024x425.png 1024w, https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/02\/3-7-300x125.png 300w, https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/02\/3-7-768x319.png 768w, https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/02\/3-7-1536x638.png 1536w, https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/02\/3-7-2048x851.png 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"Adtelligent Product Updates Q4 2024\u00a0 3\"\/><\/noscript><\/figure>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"colossus\"\/><strong>Colossus<\/strong><span class=\"ez-toc-section-end\"\/><\/h3>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"425\" data-lazy-type=\"image\" src=\"https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/02\/5-8-1024x425.png\" alt=\"5 8\" class=\"lazy lazy-hidden wp-image-4215\" srcset=\"\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" title=\"Adtelligent Product Updates Q4 2024\u00a0 4\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"425\" src=\"https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/02\/5-8-1024x425.png\" alt=\"5 8\" class=\"wp-image-4215 lazy\" srcset=\"https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/02\/5-8-1024x425.png 1024w, https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/02\/5-8-300x125.png 300w, https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/02\/5-8-768x319.png 768w, https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/02\/5-8-1536x638.png 1536w, https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/02\/5-8-2048x851.png 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"Adtelligent Product Updates Q4 2024\u00a0 4\"\/><\/noscript><\/figure>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"smaato\"\/><strong>Smaato<\/strong><span class=\"ez-toc-section-end\"\/><\/h3>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"425\" data-lazy-type=\"image\" src=\"https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/02\/4-4-1024x425.png\" alt=\"4 4\" class=\"lazy lazy-hidden wp-image-4216\" srcset=\"\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" title=\"Adtelligent Product Updates Q4 2024\u00a0 5\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"425\" src=\"https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/02\/4-4-1024x425.png\" alt=\"4 4\" class=\"wp-image-4216 lazy\" srcset=\"https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/02\/4-4-1024x425.png 1024w, https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/02\/4-4-300x125.png 300w, https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/02\/4-4-768x319.png 768w, https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/02\/4-4-1536x638.png 1536w, https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/02\/4-4-2048x851.png 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"Adtelligent Product Updates Q4 2024\u00a0 5\"\/><\/noscript><\/figure>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"timeout-filter-for-ssp\"\/><strong>Timeout filter for SSP<\/strong>\u00a0<span class=\"ez-toc-section-end\"\/><\/h3>\n<p>In the <strong>RTB\/PBS campaign settings<\/strong>, we\u2019ve added a new <strong>Timeout filter<\/strong> in the Targeting section. This feature provides users with greater flexibility to customize campaign configurations, allowing for more precise adjustments and optimized performance.\u00a0<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"703\" data-lazy-type=\"image\" src=\"https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/02\/image-3-1024x703.png\" alt=\"image 3\" class=\"lazy lazy-hidden wp-image-4209\" srcset=\"\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" title=\"Adtelligent Product Updates Q4 2024\u00a0 6\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"703\" src=\"https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/02\/image-3-1024x703.png\" alt=\"image 3\" class=\"wp-image-4209 lazy\" srcset=\"https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/02\/image-3-1024x703.png 1024w, https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/02\/image-3-300x206.png 300w, https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/02\/image-3-768x527.png 768w, https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/02\/image-3.png 1378w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"Adtelligent Product Updates Q4 2024\u00a0 6\"\/><\/noscript><\/figure>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"creative-preview\"\/><strong>Creative Preview<\/strong><span class=\"ez-toc-section-end\"\/><\/h3>\n<p>This new feature created for all users of our DSP and its advertisers allows users to easily view and share ad creatives for faster review and approval.\u00a0<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"new-or-modified-macros\"\/>New or Modified Macros\u00a0<span class=\"ez-toc-section-end\"\/><\/h2>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"new-macro-addition\"\/><strong>New Macro Addition<\/strong><span class=\"ez-toc-section-end\"\/><\/h3>\n<p>Introduced the {media_type} macro to enhance targeting and campaign customization.\u00a0<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"final-word\"\/>Final Word\u00a0<span class=\"ez-toc-section-end\"\/><\/h2>\n<p>We\u2019re excited about these updates and their potential to improve your experience with Adtelligent.\u00a0\u00a0<\/p>\n<p>As always, your feedback is invaluable in helping us shape the platform to better serve your needs. Stay tuned for more updates in the next quarter!\u00a0<\/p>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/adtelligent.com\/blog\/adtelligent-product-updates-q4-2024\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adtelligent is dedicated to delivering technical solutions to its partners and customers. We continuously improve and update our products.\u00a0\u00a0 This quarter, we\u2019ve introduced a series of updates focused on Ad Serving, with improvements to our SSP and DSP Suite, to ensure seamless operations and better performance.\u00a0 Discover what\u2019s new we have:\u00a0 Reports Creative ID Report [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20058,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128],"tags":[],"class_list":["post-20057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising"],"_links":{"self":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/posts\/20057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/comments?post=20057"}],"version-history":[{"count":0,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/posts\/20057\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/media\/20058"}],"wp:attachment":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/media?parent=20057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/categories?post=20057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/tags?post=20057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}