{"id":20215,"date":"2025-04-09T13:29:04","date_gmt":"2025-04-09T13:29:04","guid":{"rendered":"https:\/\/scannn.com\/iab-unveils-2025-newfronts-lineup-spotlighting-whats-next-in-streaming\/"},"modified":"2025-04-09T13:29:04","modified_gmt":"2025-04-09T13:29:04","slug":"iab-unveils-2025-newfronts-lineup-spotlighting-whats-next-in-streaming","status":"publish","type":"post","link":"https:\/\/scannn.com\/lv\/iab-unveils-2025-newfronts-lineup-spotlighting-whats-next-in-streaming\/","title":{"rendered":"IAB Unveils 2025 NewFronts Lineup, Spotlighting What\u2019s Next in Streaming"},"content":{"rendered":"


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IAB Main Stage Occurring on May 7<\/em><\/strong><\/p>\n

NEW YORK \u2013 April 4, 2025<\/strong>\u2013As media consumption continues to shift, the 2025 IAB NewFronts<\/span> is where marketers and media buyers come to see what\u2019s next \u2014 especially when it comes to video. From May 5\u20138 in New York City, the event offers a first look at what top digital media companies and tech platforms are planning: new shows, streaming strategies, and fresh ways to connect with audiences through video. It\u2019s a chance to hear directly from the people shaping the future of streaming, digital advertising, and content.<\/p>\n

\u201cThe 2025 IAB NewFronts is where you can really get a sense of where the video world is heading,\u201d said David Cohen, CEO, IAB. \u201cThe presentations here reflect and shape what\u2019s coming next. From what people will be watching to how brands show up in those spaces, this is where the next year in digital video starts.\u201d<\/p>\n

As an IAB NewFronts Principal Partner, Google will continue its long standing partnership by kicking off the 2025 IAB NewFronts on Monday.<\/p>\n

The highly sought-after IAB Main Stage is set to return on Wednesday, May 7, spotlighting breakthrough content, technologies and solutions. Additionally, IAB will showcase findings from its annual IAB Digital Video Ad Spend & Strategy Report, which includes full-year 2024 results and an outlook for 2025.<\/p>\n

Also slated to return during IAB\u2019s Main Stage day is \u201cSpotlight on: News @ NewFronts\u201d \u2014 a session focused on the role of credible, trustworthy journalism and why it matters for advertisers. The conversation will explore the value of investing in quality news and will include voices from leading organizations, including Yahoo!, NBCUniversal, The Guardian, and The Washington Post.<\/p>\n

\u201cThe way people watch is changing fast,\u201d said Cintia Gabilan, SVP, Centers of Excellence and Industry Initiatives, IAB. \u201cStreaming is where audiences are, and CTV continues to grow because it\u2019s easy, personalized, and fits into people\u2019s lives. At the 2025 IAB NewFronts, we\u2019ll see how media companies are leaning into this shift and rethinking what video can be to create more connected, meaningful experiences.\u201d<\/p>\n\n\n\n\n\n\n\n\n\n
2025 IAB NewFronts May 5 \u2013 8 Agenda*<\/strong><\/td>\n<\/tr>\n
Monday, 5\/5<\/strong>
In-Person + Virtual<\/em><\/td>\n		Tuesday, 5\/6 <\/strong>
In-Person + Virtual<\/em><\/td>\n		Wednesday, 5\/7 <\/strong>
In-Person + Virtual<\/em><\/td>\n		Thursday, 5\/8 <\/strong>
In-Person + Virtual<\/em><\/td>\n<\/tr>\n
11:30am \u2013 12:30pm<\/strong>
Google<\/td>\n		9:00am \u2013 10:30am<\/strong>
T-Mobile Advertising Solutions<\/td>\n		9:00am \u2013 5:15pm<\/strong>
IAB MAIN STAGE
Details below<\/em><\/td>\n		9:00am \u2013 10:30am<\/strong>
The New York Times<\/td>\n<\/tr>\n
11:30am \u2013 1:00pm<\/strong>
Samsung Ads
(Presentation will not be streamed<\/em>)<\/td>\n		11:30am \u2013 12:30pm<\/strong>
Cond\u00e9 Nast<\/td>\n<\/tr>\n
2:00pm \u2013 3:30pm<\/strong>
VIZIO
(Presentation will not be streamed)<\/em><\/td>\n		2:00pm \u2013 3:30pm<\/strong>
Tubi<\/td>\n		2:00pm \u2013 3:30 pm<\/strong>
Meta<\/td>\n<\/tr>\n
4:30pm \u2013 6:00pm<\/strong>
LG Ad Solutions
(Presentation will not be streamed)<\/em><\/td>\n		4:30pm \u2013 6:00pm<\/strong>
TikTok
(Presentation will not be streamed)<\/em><\/td>\n		2:00pm \u2013 3:30 pm<\/strong>
YouTube<\/td>\n<\/tr>\n
7:00pm \u2013 8:30pm<\/strong>
LinkedIn
(Presentation will not be streamed)<\/em><\/td>\n		7:00pm \u2013 8:30pm<\/strong>
Yahoo
(Presentation will not be streamed)<\/em><\/td>\n		7:00pm \u2013 8:30pm<\/strong>
Snap Inc.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

*All times are in EST; Attendees must reach out to IAB NewFronts presenters (above) to attend their presentations; Speakers and timing are subject to change. For up-to-the-minute agenda, refer to the IAB website: https:\/\/iab.com\/newfronts<\/span><\/em><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
2025 IAB NewFronts Main Stage May 7 Agenda*<\/strong><\/td>\n<\/tr>\n
8:00am \u2013 9:00am<\/strong>
Networking Breakfast<\/td>\n		12:35pm \u2013 1:35pm<\/strong>
Lunch
Sponsored by Infillion<\/em><\/td>\n<\/tr>\n
9:00am \u2013 9:20am<\/strong>
IAB Welcome & Keynote<\/td>\n		1:35pm \u2013 1:45pm<\/strong>
Upwave<\/td>\n<\/tr>\n
9:20am \u2013 9:30am<\/strong>
Nielsen<\/td>\n		1:50pm \u2013 2:10pm<\/strong>
My Code<\/td>\n<\/tr>\n
9:30am \u2013 9:40am<\/strong>
Amazon Ads<\/td>\n		2:10pm \u2013 2:20pm<\/strong>
DoubleVerify<\/td>\n<\/tr>\n
9:45am \u2013 10:05am<\/strong>
ReachTV<\/td>\n		2:30pm \u2013 2:50pm<\/strong>
Dr. Phil\u2019s MeritTV<\/td>\n<\/tr>\n
10:05am \u2013 10:15am<\/strong>
WURL<\/td>\n		2:50pm \u2013 3:10pm<\/strong>
LatiNation<\/td>\n<\/tr>\n
10:15am \u2013 10:25am<\/strong>
A+E Global Media<\/td>\n		3:10pm \u2013 3:45pm<\/strong>
Networking Break<\/td>\n<\/tr>\n
10:30am \u2013 11:10am<\/strong>
Networking Break<\/td>\n		3:45pm \u2013 4:05pm <\/strong>
Future Today<\/td>\n<\/tr>\n
11:10am \u2013 11:20am <\/strong>
CheckedUp<\/td>\n		4:10pm \u2013 4:30pm<\/strong>
Cadent<\/td>\n<\/tr>\n
11:20am \u2013 11:30am <\/strong>
Teads<\/td>\n		4:30pm \u2013 4:40pm <\/strong>
Mirror Digital<\/td>\n<\/tr>\n
11:35am \u2013 11:55am <\/strong>
Estrella MediaCo<\/td>\n		4:40pm \u2013 4:50pm<\/strong>
Infillion<\/td>\n<\/tr>\n
11:55am \u2013 12:05pm<\/strong>
Comscore<\/td>\n		4:50 \u2013 5:15pm<\/strong>
Spotlight on: News @ NewFronts Yahoo, NBCUniversal, The Guardian, The Washington Post<\/td>\n<\/tr>\n
12:05pm \u2013 12:25pm<\/strong>
Revry<\/td>\n		5:20pm \u2013 6:20pm<\/strong>
Networking Reception<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

*All times are in EST; Speakers and timing are subject to change. For up-to-the-minute agenda, refer to the IAB website: https:\/\/iab.com\/newfronts <\/em><\/p>\n

About IAB
<\/b>The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and collaboration of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.<\/span><\/p>\n

IAB Media Contacts
<\/b>Brittany Tibaldi \/ Michael Vaughan<\/span>
347-487-6794 \/ 813-210-1706<\/span>
[email\u00a0protected]<\/span>\/[email\u00a0protected]<\/span><\/span><\/p>\n

<\/p><\/div>\n


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