{"id":20253,"date":"2025-04-22T15:02:33","date_gmt":"2025-04-22T15:02:33","guid":{"rendered":"https:\/\/scannn.com\/big-village-announces-strategic-partnership-with-verisk-marketing-solutions\/"},"modified":"2025-04-22T15:02:33","modified_gmt":"2025-04-22T15:02:33","slug":"big-village-announces-strategic-partnership-with-verisk-marketing-solutions","status":"publish","type":"post","link":"https:\/\/scannn.com\/lv\/big-village-announces-strategic-partnership-with-verisk-marketing-solutions\/","title":{"rendered":"Big Village Announces Strategic Partnership with Verisk Marketing Solutions"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<h2><b><span data-contrast=\"none\">Big Village Announces Strategic Partnership with Verisk Marketing Solutions to Power Always On, Always Connected Strategy<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<h4><b><span data-contrast=\"none\">This new, strategic alliance empowers brands with insights and analytics to develop and execute differentiated go-to-market strategies. <\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"none\">Bright Mountain Media<\/span><span data-contrast=\"auto\">, Inc. (Bright Mountain\/OTCQB: BMTM), a marketing services platform company that empowers brands, agencies and publishers to go further, faster, announced that its subsidiary <\/span><span data-contrast=\"none\">Big Village<\/span><span data-contrast=\"auto\">, a leading provider of consumer insights and analytics, is partnering with <\/span><span data-contrast=\"none\">Verisk Marketing Solutions<\/span><span data-contrast=\"auto\"> to power its commitment to helping brands and agencies develop and execute differentiated go-to-market strategies. <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The collaboration will help businesses achieve better marketing outcomes by integrating Big Village\u2019s industry-leading media, behavioral, and attitudinal insights with Verisk Marketing Solutions\u2019 proprietary identity graph. The integration will keep identity intact for audience selection and planning through to campaign execution and measurement.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cPartnering with Verisk Marketing Solutions enables us to ensure our customers can successfully translate insights into successful marketing efforts with unparalleled data fidelity and reliability,\u201d said Andy Davidson, Chief Data Officer at Big Village and Managing Director of Big Village. \u201cThis collaboration will enable us to deliver more personalized and effective marketing strategies for our clients.\u201d\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Verisk Marketing Solutions, a business unit of Verisk (Nasdaq: VRSK), serves as <\/span><span data-contrast=\"auto\">a foundational player in the identity ecosystem, connecting marketers, publishers, and platforms with responsibly sourced consumer data to power more personalized and profitable marketing programs.\u202f\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cWe are excited to work with Big Village to bring our advanced identity solutions to their platform,\u201d said Zora Senat, Chief Commercial Officer at Verisk Marketing Solutions. \u201cOur combined expertise will provide marketers with the insights they need to drive better engagement and results end-to-end.\u201d<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Andy Davidson will discuss this exciting new partnership on <\/span><span data-contrast=\"none\">The Marketing Rapport<\/span><span data-contrast=\"auto\">, Verisk Marketing Solutions\u2019 podcast that connects listeners to industry thought leaders, practitioners, and experts focused on improving B2C experiences through powerful data-driven insights. The episode goes live on Thursday, April 24<\/span><span data-contrast=\"auto\">th<\/span><span data-contrast=\"auto\">, 2025, and will be available across streaming platforms (<\/span><span data-contrast=\"none\">Spotify<\/span><span data-contrast=\"auto\">, <\/span><span data-contrast=\"none\">Apple Podcasts<\/span><span data-contrast=\"auto\">, <\/span><span data-contrast=\"none\">Amazon Music<\/span><span data-contrast=\"auto\">).\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/big-village.com\/news\/big-village-announces-strategic-partnership-with-verisk-marketing-solutions\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Big Village Announces Strategic Partnership with Verisk Marketing Solutions to Power Always On, Always Connected Strategy\u00a0 This new, strategic alliance empowers brands with insights and analytics to develop and execute differentiated go-to-market strategies. \u00a0 Bright Mountain Media, Inc. (Bright Mountain\/OTCQB: BMTM), a marketing services platform company that empowers brands, agencies and publishers to go further, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20254,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128],"tags":[],"class_list":["post-20253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising"],"_links":{"self":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/posts\/20253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/comments?post=20253"}],"version-history":[{"count":0,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/posts\/20253\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/media\/20254"}],"wp:attachment":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/media?parent=20253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/categories?post=20253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/tags?post=20253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}