{"id":20263,"date":"2025-04-24T10:30:56","date_gmt":"2025-04-24T10:30:56","guid":{"rendered":"https:\/\/scannn.com\/adtelligent-product-updates-q1-2025\/"},"modified":"2025-04-24T10:30:56","modified_gmt":"2025-04-24T10:30:56","slug":"adtelligent-product-updates-q1-2025","status":"publish","type":"post","link":"https:\/\/scannn.com\/lv\/adtelligent-product-updates-q1-2025\/","title":{"rendered":"Adtelligent Product Updates Q1 2025"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>At Adtelligent, we\u2019re always working to make our products better for our partners and customers.<\/p>\n<p>This quarter, we\u2019ve introduced a series of updates to our Supply Side Platform \u2014 including new features, new partner integrations, and improvements to help everything run more smoothly.<\/p>\n<p>Discover what\u2019s new we have:\u00a0<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"new-features\"\/>New Features\u00a0<span class=\"ez-toc-section-end\"\/><\/h2>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"expanded-value-options-in-universal-lists\"\/>Expanded Value Options in Universal Lists<span class=\"ez-toc-section-end\"\/><\/h3>\n<p>We\u2019ve enhanced Universal Lists to give you more flexibility and control in targeting.\u00a0<br \/>You can now include Pagecat and Keywords as values, and use Site URL as a key when creating or editing a list.\u00a0<\/p>\n<p>\ud83d\udccd Where to find it:\u00a0<br \/><strong>Tools \u2192 Global Lists \u2192 Universal Lists \u2192 Create\/Edit \u2192 Values<\/strong>\u00a0<\/p>\n<p>These new options make it easier to set up precise targeting rules based on page content and site structure across your sources.\u00a0<\/p>\n<p>Also, we\u2019ve enriched the list of values with a lot of new records. Now you can select the required value in the extended dropdown menu.\u00a0<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"auto-archiving-of-unused-lists-inactive-lists-tab\"\/><strong>Auto-Archiving of Unused Lists + Inactive Lists Tab<\/strong>\u00a0<span class=\"ez-toc-section-end\"\/><\/h3>\n<p>To optimize system performance, we\u2019re introducing automatic archiving for unused client lists (e.g., unused bundle lists) and a new Inactive Lists tab to help manage them.\u00a0<\/p>\n<p>\ud83d\udccd Where to find it:\u00a0<br \/><strong>Tools \u2192 Global Lists \u2192 Inactive Lists<\/strong>\u00a0<\/p>\n<p>This update ensures a smoother platform experience while giving you full control over list retention.\u00a0<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"partner-settings\"\/>Partner Settings\u00a0<span class=\"ez-toc-section-end\"\/><\/h2>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"new-openrtb-partner-improve-digital\"\/><strong>New OpenRTB Partner: Improve Digital\u00a0<\/strong>\u00a0<span class=\"ez-toc-section-end\"\/><\/h3>\n<p>We\u2019ve added Improve Digital as a new partner option for your RTB campaigns.\u00a0<\/p>\n<p>\ud83d\udccd Where to find it:\u00a0<br \/><strong>RTB Campaign Settings \u2192 oRTB Partner<\/strong>\u00a0<\/p>\n<p>When you select Improve Digital from the partner dropdown, two custom fields will appear:\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>Exchangetag ID <em>(required)<\/em>\u00a0<\/li>\n<\/ul>\n<p>We\u2019ve also added support for processing these parameters \u2014 so everything will run smoothly once configured.\u00a0<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"new-prebid-partners-cadent-aperture-mx-and-axis\"\/><strong>New Prebid Partners: Cadent Aperture MX and Axis<\/strong>\u00a0<span class=\"ez-toc-section-end\"\/><\/h3>\n<p>We\u2019ve added Cadent Aperture MX and Axis as supported Prebid Server partners.\u00a0<\/p>\n<p>Where it applies:\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>Prebid Partner Dropdown Menu\u00a0<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li>All Prebid Server Campaigns\u00a0<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"campaignsource-settings\"\/>Campaign\/Source Settings\u00a0<span class=\"ez-toc-section-end\"\/><\/h2>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"easy-to-use-%e2%80%9ceurope%e2%80%9d-option-in-geo-targeting\"\/><strong>Easy-to-use \u201cEurope\u201d Option in Geo-Targeting<\/strong>\u00a0<span class=\"ez-toc-section-end\"\/><\/h3>\n<p>We\u2019ve updated how \u201cEurope\u201d geo-targeting works in campaign settings to make things more accurate and easier to manage.\u00a0<\/p>\n<p>When you select \u2018Europe\u2019 in your geo-targeting, it now includes all 27 EU countries by default.\u00a0<\/p>\n<p>Countries in the list: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czechia, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, and Sweden.\u00a0<\/p>\n<p>\ud83d\udccd Where to find it:\u00a0<\/p>\n<p>Campaign Settings \u2192 Advanced Settings \u2192 Targeting \u2192 Select Countries\u00a0<\/p>\n<p><em>How it works:<\/em>\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>If you block \u201cEurope\u201d, traffic from all 27 EU countries will be blocked.\u00a0<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li>If you allow \u201cEurope\u201d, traffic from those countries will be allowed.\u00a0<\/li>\n<\/ul>\n<p>This ensures consistent targeting when using the \u2018Europe\u2019 option in your campaign settings.\u00a0<\/p>\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"578\" data-lazy-type=\"image\" src=\"https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/04\/image-3-1024x578.png\" alt=\"Campaign\/Source Settings\u00a0- SSP product updates\" class=\"lazy lazy-hidden wp-image-4417\" title=\"Adtelligent Product Updates Q1 2025 1\" srcset=\"\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><noscript><img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"578\" src=\"https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/04\/image-3-1024x578.png\" alt=\"Campaign\/Source Settings\u00a0- SSP product updates\" class=\"wp-image-4417\" title=\"Adtelligent Product Updates Q1 2025 1\" srcset=\"https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/04\/image-3-1024x578.png 1024w, https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/04\/image-3-300x169.png 300w, https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/04\/image-3-768x433.png 768w, https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/04\/image-3-1536x867.png 1536w, https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/04\/image-3.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/noscript><\/figure>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e2%80%9cbid-pricing%e2%80%9d-renamed-to-%e2%80%9cbidfloor%e2%80%9c\"\/><strong>\u201cBid Pricing\u201d Renamed to \u201cBidfloor<\/strong>\u201c<span class=\"ez-toc-section-end\"\/><\/h3>\n<p>We\u2019ve updated the naming in RTB\/PBS campaign settings for clarity.\u00a0<\/p>\n<p>The \u201cBid Pricing\u201d option in RTB\/PBS Campaign Settings is now called \u201cBidfloor\u201d to better reflect its purpose.\u00a0<\/p>\n<p>No changes to functionality \u2014 just a clearer name to help you navigate settings more easily.\u00a0<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"improved-template-handling-in-push-campaigns\"\/><strong>Improved Template Handling in Push Campaigns<\/strong>\u00a0<span class=\"ez-toc-section-end\"\/><\/h3>\n<p>We\u2019ve improved the experience when working with XML Templates in Push campaigns.\u00a0<\/p>\n<p>\ud83d\udccd Where to find it:\u00a0<br \/><strong>Push Campaign Settings \u2192 Basic Settings \u2192 XML Templates \u2192 Template List<\/strong>\u00a0<\/p>\n<p>Now, when you select and apply a template, the template name stays visible even after saving the campaign \u2014 making it easier to keep track of what\u2019s being used.\u00a0<\/p>\n<p>If you decide to remove the template, the name will disappear, but the markup will stay in place until you manually update or clear it. This makes template management more transparent and user-friendly.\u00a0<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"new-content-categories-targeting-for-direct-demand-campaigns\"\/><strong>New Content Categories Targeting for Direct Demand Campaigns<\/strong>\u00a0<span class=\"ez-toc-section-end\"\/><\/h3>\n<p>You can now use Content Categories targeting in campaigns with Direct Demand integration.\u00a0<\/p>\n<p>\ud83d\udccd Where to find it:\u00a0<br \/><strong>Direct Demand Campaign Settings \u2192 Advanced Settings \u2192 Targeting<\/strong>\u00a0<\/p>\n<p>This filter was previously only available for RTB, PBS, and Tag-based campaigns \u2014 and is now supported for Direct Demand too, giving you more precise control over where your ads appear.\u00a0<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"new-content-settings\"\/>New Content Settings\u00a0<span class=\"ez-toc-section-end\"\/><\/h3>\n<p>Managing content-based campaigns just got easier! You can now add two new parameters to your ad tags directly in the <strong>Tag Constructor<\/strong>:\u00a0<\/p>\n<p>\ud83d\udccd Where to find it:\u00a0<br \/><strong>Source Settings \u2192 Tag Constructor \u2192 Content Section<\/strong>\u00a0<\/p>\n<p>Just click the new buttons \u2014 the parameters will be added to your tag automatically, following the same logic as existing ones.\u00a0<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"new-schain-nodes-targeting-option\"\/><strong>New Schain Nodes Targeting Option<\/strong><strong\/>\u00a0<span class=\"ez-toc-section-end\"\/><\/h3>\n<p>You can now target by Schain node count in your campaign settings for more precise traffic control.\u00a0<\/p>\n<p>\ud83d\udccd Where to find it:\u00a0<br \/><strong>Campaign Settings \u2192 Advanced Settings \u2192 Targeting \u2192 Add Targeting<\/strong>\u00a0<\/p>\n<p>A new Schain Nodes filter lets you allow or block requests based on how many nodes are present in the supply chain object (schain) of a bid request.\u00a0<\/p>\n<p>When adding this filter, you can configure:\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Comparison type<\/strong> (Greater, Less, etc.)\u00a0<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"568\" data-lazy-type=\"image\" src=\"https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/04\/image-1-1024x568.png\" alt=\"Schain Nodes Targeting - SSP product updates\" class=\"lazy lazy-hidden wp-image-4415\" title=\"Adtelligent Product Updates Q1 2025 2\" srcset=\"\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><noscript><img decoding=\"async\" width=\"1024\" height=\"568\" src=\"https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/04\/image-1-1024x568.png\" alt=\"Schain Nodes Targeting - SSP product updates\" class=\"wp-image-4415\" title=\"Adtelligent Product Updates Q1 2025 2\" srcset=\"https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/04\/image-1-1024x568.png 1024w, https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/04\/image-1-300x166.png 300w, https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/04\/image-1-768x426.png 768w, https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/04\/image-1-1536x852.png 1536w, https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/04\/image-1.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/noscript><\/figure>\n<p>Also, now you can reset the Schain Nodes filter to its default state with a Reset button.\u00a0<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"reports-metrics\"\/>Reports &amp; Metrics\u00a0<span class=\"ez-toc-section-end\"\/><\/h2>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"new-reporting-options\"\/><strong>New Reporting Options<\/strong>\u00a0<span class=\"ez-toc-section-end\"\/><\/h3>\n<p>We\u2019ve expanded your reporting capabilities with two new content-based data points:\u00a0<\/p>\n<p>\ud83d\udccd Where to find it:\u00a0<\/p>\n<p><strong>Source Settings \u2192 Tag Constructor \u2192 Content Section<\/strong>.\u00a0\u00a0<\/p>\n<p>With these two new content-related data points, you can track performance by content length and content producer ID in the Content Data report view.\u00a0<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"577\" data-lazy-type=\"image\" src=\"https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/04\/image-2-1024x577.png\" alt=\"Reports - SSP product updates\" class=\"lazy lazy-hidden wp-image-4416\" title=\"Adtelligent Product Updates Q1 2025 3\" srcset=\"\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/04\/image-2-1024x577.png\" alt=\"Reports - SSP product updates\" class=\"wp-image-4416\" title=\"Adtelligent Product Updates Q1 2025 3\" srcset=\"https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/04\/image-2-1024x577.png 1024w, https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/04\/image-2-300x169.png 300w, https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/04\/image-2-768x433.png 768w, https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/04\/image-2-1536x866.png 1536w, https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/04\/image-2.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/noscript><\/figure>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"new-metrics-available-in-the-reporting-api\"\/><strong>New Metrics Available in the Reporting API<\/strong>\u00a0<span class=\"ez-toc-section-end\"\/><\/h3>\n<p>We\u2019ve expanded the <strong>Reporting API<\/strong> to include three key metrics:\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>QPS (Queries Per Second)<\/strong>\u00a0<\/li>\n<\/ul>\n<p>You can now access these metrics directly via API calls \u2014 making it easier to monitor performance and manage traffic in real time.\u00a0<\/p>\n<p>No extra setup needed \u2014 just use your existing API access to start pulling the new data.\u00a0<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" data-lazy-type=\"image\" src=\"https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/04\/image-4-1024x575.png\" alt=\"Reporting API - SSP product updates\" class=\"lazy lazy-hidden wp-image-4418\" title=\"Adtelligent Product Updates Q1 2025 4\" srcset=\"\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/04\/image-4-1024x575.png\" alt=\"Reporting API - SSP product updates\" class=\"wp-image-4418\" title=\"Adtelligent Product Updates Q1 2025 4\" srcset=\"https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/04\/image-4-1024x575.png 1024w, https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/04\/image-4-300x169.png 300w, https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/04\/image-4-768x432.png 768w, https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/04\/image-4-1536x863.png 1536w, https:\/\/adtelligent.com\/wp-content\/uploads\/2025\/04\/image-4.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/noscript><\/figure>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"bad-impressions-now-visible-on-subid-level\"\/><strong>Bad Impressions Now Visible on SubID Level<\/strong>\u00a0<span class=\"ez-toc-section-end\"\/><\/h3>\n<p>We\u2019ve added more transparency to your reporting with Bad Details now available in SubID Reports.\u00a0<\/p>\n<p>\ud83d\udccd Where to find it:\u00a0<br \/><strong>Reports \u2192 SubID Reports \u2192 Wizard<\/strong>\u00a0<\/p>\n<p>The <strong>Bad Details<\/strong> section is now open, showing bad impressions data broken down by SubID.\u00a0<br \/>We\u2019ve also made sure all related events are being properly collected and stored \u2014 so the data you see is complete and accurate.\u00a0<\/p>\n<p>This gives you a clearer view of SubID performance and helps you troubleshoot traffic issues faster.\u00a0<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"subid-level-statistics-now-supported-for-simple-api-integrations\"\/><strong>SubID-Level Statistics Now Supported for Simple API Integrations<\/strong>\u00a0<span class=\"ez-toc-section-end\"\/><\/h3>\n<p>We\u2019ve improved Simple API integrations by adding support for SubID-level statistics.\u00a0<\/p>\n<p>\ud83d\udccd Where to find it:\u00a0<br \/><strong>Campaign\/Source Settings \u2192 External Statistics \u2192 Simple<\/strong>\u00a0<\/p>\n<p>You can now map SubID parameters directly in the interface. This allows us to collect and display performance data by publisher SubIDs \u2014 giving you more detailed insights.\u00a0<\/p>\n<p>The mapping works like this: stats from the demand side are matched with SubIDs on your end, so you can track performance more accurately and optimize accordingly.\u00a0<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"final-word\"\/>Final Word\u00a0<span class=\"ez-toc-section-end\"\/><\/h2>\n<p>We\u2019re excited about these product updates and their potential to improve your experience with Adtelligent.\u00a0\u00a0<\/p>\n<p>As always, your feedback is invaluable in helping us shape the platform to better serve your needs. Stay tuned for more updates in the next quarter!\u00a0<\/p>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/adtelligent.com\/blog\/adtelligent-product-updates-q1-2025\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At Adtelligent, we\u2019re always working to make our products better for our partners and customers. This quarter, we\u2019ve introduced a series of updates to our Supply Side Platform \u2014 including new features, new partner integrations, and improvements to help everything run more smoothly. Discover what\u2019s new we have:\u00a0 New Features\u00a0 Expanded Value Options in Universal [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20264,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128],"tags":[],"class_list":["post-20263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising"],"_links":{"self":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/posts\/20263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/comments?post=20263"}],"version-history":[{"count":0,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/posts\/20263\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/media\/20264"}],"wp:attachment":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/media?parent=20263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/categories?post=20263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/tags?post=20263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}