We\u2019ve heard you. Facebook Feed doesn\u2019t always serve up fresh, engaging posts that you consistently enjoy. We\u2019re working on it. We\u2019re making a number of changes this year to improve Feed, help creators break through and give people more control over how content is personalized to them.<\/span><\/p>\n We recently introduced a <\/span>new Friends tab<\/span><\/a> in the US to help bring back the \u201cOG\u201d Facebook experience. Now we\u2019re launching an initiative to further crack down on spammy content. Some accounts try to game the Facebook algorithm to increase views, reach a higher follower count faster or gain unfair monetization advantages. While the intentions are not always malicious, the result is spammy content in Feed that crowds out authentic creator content.\u00a0<\/span><\/p>\n Moving forward, we\u2019re taking a number of steps to reduce this spammy content and help authentic creators reach an audience and grow.<\/span><\/p>\n The content that creators share is an expression of themselves. When other accounts reuse their content without their permission, it takes unfair advantage of their hard work. We continue to enhance Rights Manager<\/a> to help creators protect their original content. We\u2019re also providing guidance to help creators making original, engaging content succeed on Facebook. Learn more <\/span>here<\/span><\/a>.<\/span><\/p>\n Meta\u2019s platforms are built to be places where people can express themselves freely. Spammy content can get in the way of one\u2019s ability to ultimately have their voices heard, regardless of one\u2019s viewpoint, which is why we\u2019re targeting the behavior that\u2019s gaming distribution and monetization. We want the creator community to know that we\u2019re committed to rewarding creators who create and share engaging content on Facebook. This is just one of the many investments to ensure creators can succeed on Facebook.<\/span><\/p>\n<\/p><\/div>\nLowering the Reach of Accounts Sharing Spammy Content<\/h2>\n
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![\"Someone](\"https:\/\/about.fb.com\/wp-content\/uploads\/2025\/04\/02_Distracting-captions-1.jpg?resize=960%2C836\")
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![\"Someone](\"https:\/\/about.fb.com\/wp-content\/uploads\/2025\/04\/01_Sharing-repetitive-1.jpg?resize=960%2C836\")
<\/a><\/p>\nInvesting More to Remove Accounts That Coordinate Fake Engagement and Impersonate Others<\/h2>\n
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![\"Denoting](\"https:\/\/about.fb.com\/wp-content\/uploads\/2025\/04\/03_Demoted.jpg?resize=960%2C836\")
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Continuing to Protect and Elevate Creators Sharing Original Content<\/h2>\n