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We\u2019re excited to announce the fifth edition of the \u2018Made by Africa, loved by the world\u2019 campaign in celebration of Africa Day on May 25. This year\u2019s campaign places Facebook at the heart of connection and Africa\u2019s cultural fabric, spotlighting globally recognised creatives across the continent. Through three collaborative short films, the campaign brings together talent from film, animation, dance, music and photography to create a powerful showcase of African creativity, culture and global influence \u2013 where culture meets connection. As part of this celebration, we\u2019re partnering with MTV Base Africa, <\/span>home of African youth culture, music and entertainment,<\/span> to amplify Africa\u2019s growing cultural impact on the world.<\/span><\/p>\n \u201cWe\u2019re incredibly excited to shine a spotlight and celebrate some of the amazing creative talent that casts a light on our African culture and connects us to the world,\u201d Kezia Anim-Addo, Communications Director, Africa, Middle East & Turkey (AMET), said. \u201cFacebook is a leading place for conversations around cultural moments around the world. Through this campaign, we\u2019re not only celebrating individual success stories \u2013 we\u2019re also showcasing how culture and social media together can drive meaningful connection and inspiration.\u201d\u00a0<\/span><\/p>\n<\/blockquote>\n The short films pair six African creatives across regions and disciplines: from South Africa, a fashion designer and filmmaker collaborate to create a stylised visual story that weaves garments, landscapes and personal narrative into a visually rich fashion film. In a Nigeria-Kenya collaboration, a rapper\u2019s lyrical narration takes the centre stage with animated visuals building a layered, imaginative world around it. From Ghana, a dancer and a street photographer blend movement and still imagery to produce a cinematic portrait that captures the rhythm through choreography and the authenticity of street life.\u00a0<\/span><\/p>\n We\u2019re also excited to be partnering with African content creators to leverage Meta AI in celebrating Africa Day, showcasing how it can help people discover and appreciate diverse cultural narratives and creativity across the continent.\u00a0<\/span><\/p>\n \u201cMTV Base Africa is proud to partner with Meta on this year\u2019s \u2018Made by Africa, Loved by the World\u2019 campaign \u2014 a powerful celebration of African creativity and its global influence. This initiative aligns perfectly with our mission to continue to spotlight the continent\u2019s vibrant talent and amplify authentic African stories that resonate worldwide. It\u2019s an honour to play a role in sharing these visionary works with the world and connecting audiences to the richness of our continent\u2019s cultural narrative,\u201d said <\/span>Monde Twala, SVP and GM, Paramount Africa.<\/span><\/p>\n<\/blockquote>\n The three collaborative short films bring to life the work, passions and personal journeys of:<\/span><\/p>\n Each short film can be viewed on the<\/span> Meta Africa Facebook page<\/span><\/a> or via the highlighted creatives\u2019 Facebook pages.<\/span><\/p>\n<\/p><\/div>\n\n
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