{"id":20533,"date":"2025-07-14T10:44:37","date_gmt":"2025-07-14T10:44:37","guid":{"rendered":"https:\/\/scannn.com\/adtelligent-product-updates-q2-2025\/"},"modified":"2025-07-14T10:44:37","modified_gmt":"2025-07-14T10:44:37","slug":"adtelligent-product-updates-q2-2025","status":"publish","type":"post","link":"https:\/\/scannn.com\/lv\/adtelligent-product-updates-q2-2025\/","title":{"rendered":"Adtelligent Product Updates Q2 2025"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Adtelligent is dedicated to delivering technical solutions to its partners and customers. We continuously improve and update our products.\u00a0\u00a0<\/p>\n<p>This quarter, we\u2019ve introduced a series of updates to our Supply Side Platform \u2014 including new features, new partner integrations, and improvements to help everything run more smoothly.<\/p>\n<p>Discover what\u2019s new we have:\u00a0<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"new-features-and-tools\"\/>New Features and Tools\u00a0<span class=\"ez-toc-section-end\"\/><\/h2>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"new-value-added-to-universal-lists-%e2%80%9creward%e2%80%9d\"\/>New Value Added to Universal Lists: \u201cReward\u201d\u00a0<span class=\"ez-toc-section-end\"\/><\/h3>\n<p>We\u2019ve added a new value called Reward to the Universal Lists. This helps you include reward-related data when creating or editing lists.\u00a0<\/p>\n<p>\ud83d\udccd Where to find it:\u00a0<\/p>\n<p><strong>Tools \u2192 Global Lists \u2192 Universal Lists \u2192 List Settings \u2192 Values<\/strong><\/p>\n<p>When creating or editing a list, you can select Reward from the Values dropdown menu. If you pick Reward, a helpful hint \u201cimp.rwdd\u201d will appear next to the field. When adding a new item in the list settings, Reward will be shown with the hint \u201cimp.rwdd\u201d under the field.\u00a0<\/p>\n<p>This makes it easier to manage reward data within your targeting lists.\u00a0<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"site-id-value-renamed-to-%e2%80%9csite-id-app-id%e2%80%9d\"\/>Site ID Value Renamed to \u201cSite ID | App ID\u201d\u00a0<span class=\"ez-toc-section-end\"\/><\/h3>\n<p>We updated the name of the Site ID value to better reflect reality.\u00a0<\/p>\n<p>\ud83d\udccd Where to find it:\u00a0<br \/><strong>Tools \u2192 Global Lists \u2192 Universal Lists \u2192 List Settings \u2192 Values \u2192 Site ID<\/strong>\u00a0<\/p>\n<p>The value previously called Site ID is now renamed to Site ID | App ID. This helps clearly show that this value applies both to websites and apps.\u00a0<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"new-macro-publisher-domain-in-universal-lists\"\/>New Macro: Publisher Domain in Universal Lists\u00a0<span class=\"ez-toc-section-end\"\/><\/h3>\n<p>You can now use Publisher Domain in Universal Lists.\u00a0<\/p>\n<p>\ud83d\udccd Where to find it:\u00a0<\/p>\n<p><strong>Tools \u2192 Global Lists \u2192 Universal Lists \u2192 List Settings \u2192 Values<\/strong>\u00a0<\/p>\n<p>When selected, a hint text publisher.domain is displayed. It is also shown when adding a new item to the list.\u00a0<\/p>\n<p>This allows easier setup of list-based rules involving publisher domains.\u00a0<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"device-lists-renamed-to-device-id-lists\"\/>Device Lists Renamed to Device ID Lists\u00a0<span class=\"ez-toc-section-end\"\/><\/h3>\n<p>We have updated the naming in the member zone to make things clearer for you. The section formerly known as Device Lists in Tools \u2192 Global Lists is now renamed to Device ID Lists.\u00a0<\/p>\n<p>This change better reflects the purpose of this section, which is to manage lists based on unique device identifiers rather than general device categories.\u00a0<\/p>\n<p>\ud83d\udccd Where to find it:\u00a0<\/p>\n<p><strong>Tools \u2192 Global Lists \u2192 Device Lists<\/strong>\u00a0<\/p>\n<p>All your existing data and functionality remain the same. The updated name should help avoid confusion and make it easier to find and manage your device-related lists.\u00a0<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"campaign-and-source-settings\"\/>Campaign and Source Settings\u00a0\u00a0<span class=\"ez-toc-section-end\"\/><\/h2>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"new-host-parameters-for-rtb-campaigns\"\/>New Host Parameters for RTB Campaigns\u00a0<span class=\"ez-toc-section-end\"\/><\/h3>\n<p>We\u2019ve added a new feature to make managing your Open RTB campaigns even easier \u2014 Host Parameters!\u00a0<\/p>\n<p>\ud83d\udccd Where to find it:\u00a0<br \/><strong>oRTB Campaign Settings \u2192 Basic Settings \u2192 oRTB Partner\u00a0<\/strong><\/p>\n<p>When you select an Open RTB partner that requires parameters in the endpoint URL (f.e., like Freewheel SSP), you\u2019ll now see a new Host Parameters field alongside Custom Parameters.\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>Simply enter values in Host Parameters, and the system will automatically update the endpoint URL with those values.\u00a0<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li>If you remove a value, it will be removed from the URL automatically.\u00a0<\/li>\n<\/ul>\n<p>This works just like the Host Params feature you already know from Prebid Server campaigns, now available for Open RTB integrations as well.\u00a0<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"new-video-orientation-option-for-direct-video-demand\"\/>New Video Orientation Option for Direct Video Demand\u00a0<span class=\"ez-toc-section-end\"\/><\/h3>\n<p>We\u2019ve improved how you upload and deliver direct video creatives by adding a new Orientation setting.\u00a0<\/p>\n<p>\ud83d\udccd Where to find it:\u00a0<br \/><strong>Direct Demand Campaign Settings \u2192 Tag Type (VPAID JS\/VAST) \u2192 Upload New File<\/strong>\u00a0<\/p>\n<p>You can now choose whether your video is <strong>Portrait (vertical)<\/strong> or <strong>Landscape (horizontal)<\/strong> using two radio buttons with helpful tooltips:\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Portrait:<\/strong> Video in vertical orientation without black background frames\u00a0<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li><strong>Landscape:<\/strong> Video in horizontal orientation (default)\u00a0<\/li>\n<\/ul>\n<p>The system will automatically detect and select the correct orientation based on your video file, but you can always override it manually if needed. All existing videos will be migrated to the Landscape orientation by default.\u00a0<\/p>\n<p>This update ensures your vertical videos display correctly and look great on your defined platforms.\u00a0<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"new-display-tag-type-for-direct-demand-campaigns\"\/>New Display Tag Type for Direct Demand Campaigns\u00a0<span class=\"ez-toc-section-end\"\/><\/h3>\n<p>You can now create Display campaigns to upload and manage banner ads easily.\u00a0<\/p>\n<p>\ud83d\udccd Where to find it:\u00a0<br \/><strong>Direct Demand Campaign Settings \u2192 Tag Type<\/strong>\u00a0<\/p>\n<p>Choose Display as the tag type, then pick your banner format:\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>Banner Image \u2014 upload your image file (.jpg, .png, .jpeg, .gif) up to 150KB. You\u2019ll see a preview after upload.\u00a0<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li>Banner JS Code \u2014 add custom HTML\/JS code if you have it.\u00a0<\/li>\n<\/ul>\n<p>If you want, you can use your own hosting by entering the image URL instead of uploading a file.\u00a0<\/p>\n<p>Campaigns you create here will automatically sync with our platfrom, so all your settings stay updated. This makes it easier to add banner ads to your direct demand campaigns with simple tools.\u00a0<\/p>\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"477\" alt=\"New Display Tag Type for Direct Demand Campaigns\" class=\"wp-image-4652\" title=\"Adtelligent Product Updates Q2 2025 1\" srcset=\"https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-6-1024x477.webp 1024w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-6-300x140.webp 300w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-6-768x357.webp 768w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-6.webp 1418w\" data-lazy-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-6-1024x477.webp\"\/><noscript><img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"477\" src=\"https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-6-1024x477.webp\" alt=\"New Display Tag Type for Direct Demand Campaigns\" class=\"wp-image-4652\" title=\"Adtelligent Product Updates Q2 2025 1\" srcset=\"https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-6-1024x477.webp 1024w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-6-300x140.webp 300w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-6-768x357.webp 768w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-6.webp 1418w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/noscript><\/figure>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"endpoint-parameters-now-available-for-rtb-campaigns\"\/>Endpoint Parameters Now Available for RTB Campaigns\u00a0<span class=\"ez-toc-section-end\"\/><\/h3>\n<p>You can now add Endpoint Parameters to your RTB campaigns \u2014 just like with Prebid Server integrations.\u00a0<\/p>\n<p>\ud83d\udccd Where to find it:\u00a0<br \/><strong>oRTB Campaign Settings \u2192 Basic Settings \u2192 oRTB Partner<\/strong>\u00a0<\/p>\n<p>When you select an Open RTB integration and pick a compatible oRTB Partner (e.g., IntentIQ), a new field called Endpoint Parameters will appear alongside Custom Parameters.\u00a0<\/p>\n<p>Simply enter values here, and the system will automatically add corresponding macros to the end of the Endpoint URL. Remove the value, and it will be removed from the URL.\u00a0<\/p>\n<p>This feature gives you greater flexibility and control over your RTB integrations.\u00a0<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"api-link-now-available-at-source-and-campaign-levels\"\/>API Link Now Available at Source and Campaign Levels\u00a0<span class=\"ez-toc-section-end\"\/><\/h3>\n<p>We\u2019ve added an API Access section to the basic settings of all sources and campaigns in the SSP. This makes it easier to get API statistics directly by source or campaign.\u00a0<\/p>\n<p>\ud83d\udccd Where to find it:\u00a0<\/p>\n<p><strong>All Sources \/ All Campaigns \u2192 Basic Settings<\/strong>\u00a0<\/p>\n<p>After saving a source or campaign, you\u2019ll see a new field called API Link. This link gives you access to detailed stats (like impressions, revenue, or ad requests) for that specific source or campaign. Before saving, the field shows: <em>\u201cThe XML link will appear after the source\/campaign is saved.\u201d<\/em>\u00a0<\/p>\n<p>If you run the white-label project, the API link uses your custom domain.\u00a0<\/p>\n<p>There is also helpful text explaining how to use the API, plus a Download button to get the API documentation.\u00a0\u00a0<\/p>\n<p>This update helps you track and analyze your data more conveniently at a granular level.\u00a0<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"577\" alt=\"API Link Now Available at Source and Campaign Levels\u00a0\" class=\"wp-image-4655\" title=\"Adtelligent Product Updates Q2 2025 2\" srcset=\"https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-1-2-1024x577.webp 1024w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-1-2-300x169.webp 300w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-1-2-768x433.webp 768w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-1-2-1536x866.webp 1536w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-1-2-2048x1155.webp 2048w\" data-lazy-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-1-2-1024x577.webp\"\/><noscript><img decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-1-2-1024x577.webp\" alt=\"API Link Now Available at Source and Campaign Levels\u00a0\" class=\"wp-image-4655\" title=\"Adtelligent Product Updates Q2 2025 2\" srcset=\"https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-1-2-1024x577.webp 1024w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-1-2-300x169.webp 300w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-1-2-768x433.webp 768w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-1-2-1536x866.webp 1536w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-1-2-2048x1155.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/noscript><\/figure>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"reports-metrics\"\/>Reports &amp; Metrics\u00a0<span class=\"ez-toc-section-end\"\/><\/h2>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"new-publisher-id-report-for-granular-insights\"\/>New Publisher ID Report for Granular Insights\u00a0<span class=\"ez-toc-section-end\"\/><\/h3>\n<p>We\u2019ve introduced a brand new report type \u2014 <em>Publisher ID Report<\/em> \u2014 to help you dive deeper into campaign performance and optimize activity at a more granular level.\u00a0<\/p>\n<p>Now, you can track revenue, impressions, fill rate, and more, broken down by Publisher ID, along with familiar dimensions like domain, app bundle, and campaign. This gives you better visibility into which publishers are driving results.\u00a0<\/p>\n<p>\ud83d\udccd Where to find it:\u00a0<br \/><strong>Reports \u2192 Select Report \u2192 Publisher ID Report<\/strong>\u00a0<\/p>\n<p>The report comes with all the essential tools \u2014 Compare, Wizard, API Export, and more \u2014 and covers data from the past 3 months.\u00a0<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"improved-device-browser-detection\"\/>Improved Device &amp; Browser Detection\u00a0\u00a0<span class=\"ez-toc-section-end\"\/><\/h3>\n<p>We\u2019ve enhanced how our system detects and displays device and browser data from user agents. This gives you clearer, more detailed stats on traffic sources.\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>Browser and OS info now split by name and version (e.g., Chrome 114 \u2192 Browser: Chrome, Browser Version: 114)\u00a0<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li>Added new fields: Device Manufacturer and Rendering Engine\u00a0<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li>More detailed detection for Smart TV and OS types (e.g., TiVo OS, VIDAA, Loewe OS)\u00a0<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li>If manufacturer info is missing, it\u2019s shown as Not included\u00a0<\/li>\n<\/ul>\n<p>You\u2019ll see these new filters in your Reports section for better breakdown and analysis.\u00a0<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"net-revenue-supply-now-displayed-by-default-for-xml-ssp-publisher-access\"\/>Net Revenue (Supply) Now Displayed by Default for XML SSP Publisher Access\u00a0<span class=\"ez-toc-section-end\"\/><\/h3>\n<p>For publishers using XML SSP accounts (<em>if you have the Enable AdPush checkbox ticked<\/em>), we\u2019ve simplified the revenue metrics displayed in reports.\u00a0<\/p>\n<p>\ud83d\udccd Where to find it:\u00a0<br \/><strong>SSP Publisher Access \u2192 Reports<\/strong>\u00a0<\/p>\n<p>Channel Revenue and Channel eCPM metrics are now hidden for you. Instead, we show only the Net Revenue (Supply) metric. It is calculated as:\u00a0<br \/><em>External Revenue \u2013 Margin on source level = Net Revenue (Supply)<\/em>\u00a0<\/p>\n<p>Hovering over this metric displays a helpful tooltip with the formula.\u00a0<\/p>\n<p>This update provides clearer, more relevant revenue data for publishers using XML SSP access.\u00a0<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"577\" alt=\"Net Revenue (Supply) Now Displayed by Default for XML SSP Publisher Access\u00a0\" class=\"wp-image-4656\" title=\"Adtelligent Product Updates Q2 2025 3\" srcset=\"https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-3-1-1024x577.webp 1024w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-3-1-300x169.webp 300w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-3-1-768x433.webp 768w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-3-1-1536x866.webp 1536w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-3-1-2048x1155.webp 2048w\" data-lazy-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-3-1-1024x577.webp\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-3-1-1024x577.webp\" alt=\"Net Revenue (Supply) Now Displayed by Default for XML SSP Publisher Access\u00a0\" class=\"wp-image-4656\" title=\"Adtelligent Product Updates Q2 2025 3\" srcset=\"https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-3-1-1024x577.webp 1024w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-3-1-300x169.webp 300w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-3-1-768x433.webp 768w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-3-1-1536x866.webp 1536w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-3-1-2048x1155.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/noscript><\/figure>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"revenue-metrics-added-to-top-5-sources-and-campaigns-on-main-dashboard\"\/>Revenue Metrics Added to Top 5 Sources and Campaigns on Main Dashboard\u00a0<span class=\"ez-toc-section-end\"\/><\/h3>\n<p>We\u2019ve enhanced your SSP dashboard to give you better visibility into your revenue performance!\u00a0<\/p>\n<p>\ud83d\udccd Where to find it:\u00a0<br \/><strong>Dashboard \u2192 Top 5 Sources &amp; Top 5 Campaigns<\/strong>\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>Top 5 Sources: Now shows Channel Revenue next to each source in the list, updated based on your selected date range.\u00a0<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li>Top 5 Campaigns: Now displays Total Revenue next to each campaign, also filtered by the chosen period.\u00a0<\/li>\n<\/ul>\n<p>This helps you quickly see which sources and campaigns are driving the most revenue \u2014 right from your dashboard!\u00a0<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"support-for-passing-global-privacy-platform-gpp-sid-as-an-array\"\/><strong>Support for Passing Global Privacy Platform (GPP) SID as an Array\u00a0<\/strong><span class=\"ez-toc-section-end\"\/><\/h3>\n<p>We updated the Ad Server to now support sending <strong>gpp sid<\/strong> as an array. The system can now handle <strong>gpp sid<\/strong> when it is passed as a list (array), not just as a single value.\u00a0<\/p>\n<p>This update improves flexibility in how GPP SID data is processed.\u00a0<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"fill-rate-ad-req-now-shown-by-default-in-reports-and-dashboard\"\/><strong>Fill Rate (Ad Req) Now Shown by Default in Reports and Dashboard<\/strong>\u00a0<span class=\"ez-toc-section-end\"\/><\/h3>\n<p>We\u2019ve added the Fill Rate (Ad Req) metric to your reports and dashboard so you can see it alongside Fill Rate (Ad Ops) automatically.\u00a0<\/p>\n<p>\ud83d\udccd Where to find it:\u00a0<\/p>\n<p>Fill Rate (Ad Req) now appears by default in the report grid next to Fill Rate (Ad Ops).\u00a0<\/p>\n<p>On the main dashboard, we show the full name Fill Rate (Ad Req) instead of just Fill Rate for clarity.\u00a0<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"669\" alt=\"Fill Rate (Ad Req) Now Shown by Default in Reports and Dashboard\u00a01\" class=\"wp-image-4653\" title=\"Adtelligent Product Updates Q2 2025 4\" srcset=\"https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-4-1-1024x669.webp 1024w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-4-1-300x196.webp 300w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-4-1-768x502.webp 768w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-4-1.webp 1228w\" data-lazy-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-4-1-1024x669.webp\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"669\" src=\"https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-4-1-1024x669.webp\" alt=\"Fill Rate (Ad Req) Now Shown by Default in Reports and Dashboard\u00a01\" class=\"wp-image-4653\" title=\"Adtelligent Product Updates Q2 2025 4\" srcset=\"https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-4-1-1024x669.webp 1024w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-4-1-300x196.webp 300w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-4-1-768x502.webp 768w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-4-1.webp 1228w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/noscript><\/figure>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"705\" alt=\"Fill Rate (Ad Req) Now Shown by Default in Reports and Dashboard\u00a02\" class=\"wp-image-4654\" title=\"Adtelligent Product Updates Q2 2025 5\" srcset=\"https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-5-1024x705.webp 1024w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-5-300x207.webp 300w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-5-768x529.webp 768w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-5.webp 1202w\" data-lazy-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-5-1024x705.webp\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"705\" src=\"https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-5-1024x705.webp\" alt=\"Fill Rate (Ad Req) Now Shown by Default in Reports and Dashboard\u00a02\" class=\"wp-image-4654\" title=\"Adtelligent Product Updates Q2 2025 5\" srcset=\"https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-5-1024x705.webp 1024w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-5-300x207.webp 300w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-5-768x529.webp 768w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-5.webp 1202w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/noscript><\/figure>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"new-metric-%e2%80%9csupply-chain-missing-or-empty%e2%80%9d-now-available-in-reports\"\/>New Metric: \u201cSupply Chain Missing or Empty\u201d Now Available in Reports\u00a0<span class=\"ez-toc-section-end\"\/><\/h3>\n<p>We\u2019ve added a new metric to help you better understand supply chain transparency.\u00a0<\/p>\n<p>\ud83d\udccd Where to find it:\u00a0<br \/><strong>Reports \u2192 Wizard \u2192 Common<\/strong>\u00a0<\/p>\n<p>Schain (Supply Chain Object) is important for ad transparency and trust. This metric helps you identify inventory with incomplete or missing supply path information \u2014 both at the channel\/source and advertiser\/campaign level. The new Schain missing or empty metric shows the number of ad requests that either:\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>Don\u2019t include a schain object at all\u00a0<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li>Include an empty schain parameter\u00a0\u00a0<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li>Or have a placeholder schain\u00a0<\/li>\n<\/ul>\n<p>Tip: Hover over the metric name to see a hint: \u201d Number of ad requests without or with empty schain object\/parameter.\u201d\u00a0<\/p>\n<p>Now you can easily track and act on these requests in your reporting.\u00a0<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"partner-settings\"\/>Partner Settings\u00a0<span class=\"ez-toc-section-end\"\/><\/h2>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"new-rtb-partner-added-freewheel-ssp\"\/>New RTB Partner Added: Freewheel SSP\u00a0<span class=\"ez-toc-section-end\"\/><\/h3>\n<p>We\u2019ve added a new RTB partner \u2014 Freewheel SSP \u2014 to give you more options for your RTB campaigns.\u00a0<\/p>\n<p>\ud83d\udccd Where to find it:\u00a0<br \/><strong>oRTB Campaign Settings \u2192 oRTB Partner Dropdown<\/strong>\u00a0<\/p>\n<p>When you select Freewheel SSP, you\u2019ll see three new custom parameters to fill out:\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>Site Section ID (required)\u00a0<\/li>\n<\/ul>\n<p>Plus, there\u2019s a Guaranteed inventory checkbox to indicate if the inventory is guaranteed.\u00a0<\/p>\n<p>Tooltips are available next to each field to help you enter the correct information.\u00a0<\/p>\n<p>Now the values you enter will be added to the outgoing RTB requests with the correct attribute names. The Network ID value automatically updates the default endpoint URL for Freewheel requests. We also support a list of special Freewheel custom attributes that partners may send, ensuring smooth integration.\u00a0<\/p>\n<p>This update makes it easy to work with Freewheel SSP campaigns and properly pass all required parameters.\u00a0<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"smaato-rtb-partner-publisher-id-adtagid-auto-mapping\"\/>Smaato RTB Partner: Publisher ID &amp; AdtagID Auto-Mapping\u00a0<span class=\"ez-toc-section-end\"\/><\/h3>\n<p>We\u2019ve enhanced Smaato integration to improve ID mapping for RTB campaigns.\u00a0<\/p>\n<p>\ud83d\udccd Where to find it:\u00a0<br \/><strong>RTB Campaign Settings \u2192 Basic Settings \u2192 oRTB Partner: Smaato<\/strong>\u00a0<\/p>\n<p>When Smaato is selected as your RTB partner, the system now automatically:\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>Remaps publisher.id using the value from the Smaato Publisher ID custom parameter\u00a0<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li>Remaps imp.tagid using the value from the Smaato Adbreak ID custom parameter\u00a0<\/li>\n<\/ul>\n<p>This ensures outgoing requests include accurate and consistent IDs, improving targeting and reporting.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"468\" alt=\"Smaato RTB Partner: Publisher ID &amp; AdtagID Auto-Mapping\u00a0\" class=\"wp-image-4650\" title=\"Adtelligent Product Updates Q2 2025 6\" srcset=\"https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-8-1024x468.webp 1024w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-8-300x137.webp 300w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-8-768x351.webp 768w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-8.webp 1440w\" data-lazy-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-8-1024x468.webp\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"468\" src=\"https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-8-1024x468.webp\" alt=\"Smaato RTB Partner: Publisher ID &amp; AdtagID Auto-Mapping\u00a0\" class=\"wp-image-4650\" title=\"Adtelligent Product Updates Q2 2025 6\" srcset=\"https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-8-1024x468.webp 1024w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-8-300x137.webp 300w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-8-768x351.webp 768w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-8.webp 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/noscript><\/figure>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"new-rtb-integration-intentiq\"\/>New RTB Integration: IntentIQ\u00a0<span class=\"ez-toc-section-end\"\/><\/h3>\n<p>We\u2019ve updated our integration with IntentIQ \u2014 it now works through RTB instead of PBS.\u00a0<\/p>\n<p>\ud83d\udccd Where to find it:\u00a0<br \/><strong>RTB campaign settings \u2192 oRTB partner<\/strong>\u00a0<\/p>\n<p>The previous PBS-based IntentIQ integration has been removed. IntentIQ is now available as an RTB partner. This allows for a more streamlined and flexible RTB setup.\u00a0<\/p>\n<p>Also, we\u2019ve added Intent IQ Pub ID as the new Value in Universal Lists:\u00a0\u00a0<\/p>\n<p>\ud83d\udccd Where to find it:\u00a0<\/p>\n<p><strong>Tools \u2192 Global Lists \u2192 Universal Lists \u2192 List Settings \u2192 Values<\/strong>\u00a0<\/p>\n<p>A new dropdown option called Intent IQ Pub ID has been added. This ensures consistent setup and easier configuration.\u00a0<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"391\" alt=\"New RTB Integration: IntentIQ\u00a0\" class=\"wp-image-4651\" title=\"Adtelligent Product Updates Q2 2025 7\" srcset=\"https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-7-1024x391.webp 1024w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-7-300x115.webp 300w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-7-768x293.webp 768w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-7.webp 1466w\" data-lazy-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-7-1024x391.webp\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"391\" src=\"https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-7-1024x391.webp\" alt=\"New RTB Integration: IntentIQ\u00a0\" class=\"wp-image-4651\" title=\"Adtelligent Product Updates Q2 2025 7\" srcset=\"https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-7-1024x391.webp 1024w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-7-300x115.webp 300w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-7-768x293.webp 768w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/07\/image-7.webp 1466w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/noscript><\/figure>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"final-word\"\/>Final Word\u00a0<span class=\"ez-toc-section-end\"\/><\/h2>\n<p>We\u2019re excited about these product updates and their potential to improve your experience with Adtelligent.\u00a0\u00a0<\/p>\n<p>As always, your feedback is invaluable in helping us shape the platform to better serve your needs. Stay tuned for more updates in the next quarter!\u00a0<\/p>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/adtelligent.com\/blog\/adtelligent-product-updates-q2-2025\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adtelligent is dedicated to delivering technical solutions to its partners and customers. We continuously improve and update our products.\u00a0\u00a0 This quarter, we\u2019ve introduced a series of updates to our Supply Side Platform \u2014 including new features, new partner integrations, and improvements to help everything run more smoothly. Discover what\u2019s new we have:\u00a0 New Features and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20534,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128],"tags":[],"class_list":["post-20533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising"],"_links":{"self":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/posts\/20533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/comments?post=20533"}],"version-history":[{"count":0,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/posts\/20533\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/media\/20534"}],"wp:attachment":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/media?parent=20533"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/categories?post=20533"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/tags?post=20533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}