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Today, Instagram released a microdrama series in India to inspire Gen Z to take creative risks and bring them together. The series complements the brand campaign that was released in the US, and aligns with this year\u2019s product updates designed to spur creativity on the platform.<\/span><\/p>\n Launched in June, Instagram\u2019s \u2018Anyway\u2019 campaign highlights how Instagram is a place for creative expression without doubt or inhibition. The microdrama series in India reiterates this message. Titled \u2018Party of Two<\/strong>,\u2019 the story follows two Gen Z flatmates with contrasting personalities and varied ways of expressing themselves creatively. The story reflects how Instagram is woven into culture while encouraging Gen Z to pursue their interests and draw inspiration from their everyday lives.<\/span><\/p>\n \u201cAs Instagram turns 15 this year, we\u2019re investing more in enabling creative expression than ever before. This includes launching new apps like Edits for video creatives, or features like Trials and Reposts. We hope the byte-sized nature of microdramas, hosted on reels, and combined with a storyline that appeals to Gen Z, encourages them to tap into their own everyday experiences and share them creatively on Instagram.\u201d \u2013 <\/span><\/i>Arun Srinivas, Country Director, Meta, India.<\/b><\/p>\n<\/blockquote>\n The microdrama series \u201cParty of Two\u201d spans <\/span>7 episodes<\/b>, starring actors and creators <\/span>Nidhi Bhanushali<\/b> aka <\/span>@_ninosaur<\/span><\/a> and <\/span>Sunakshi Grover<\/b> aka <\/span>@sunakshigrover.<\/span><\/a> The series has been developed in partnership with creative agency <\/span>Communique<\/b> and directed by <\/span>Samudra Sengupta & Gopikrishnan Nair<\/b>.<\/span><\/p>\n The <\/span>trailer drops today<\/a><\/b>, with new episodes releasing every alternate day, starting <\/span>September 4th<\/b>. This content will be available on @metaindia<\/strong> and @instagram<\/strong>.\u00a0<\/span><\/p>\n \u00a0<\/p>\n\n