\n<\/p>\n
Boca Raton, FL., March 26, 2025\u00a0 \u2013\u00a0Bright Mountain Media\u00a0(Bright Mountain\/OTCQB: BMTM)<\/strong>, a marketing services platform company that empowers brands, agencies and publishers to go further, faster, today announced it has completed a revamp of the company\u2019s Big Village global research and analytics offerings. Bright Mountain invested in the evolution to ensure its entire client base has access to the always-on insights and always-connected data they need to inform and maximize their full-funnel marketing investments, from strategy to execution.<\/p>\n \u201cAs of today, all Bright Mountain\u2019s clients will have access to data and insights that not only provide a foundation for powerful go-to-market strategies but that can also be seamlessly translated into successful marketing strategies without the loss in data fidelity that has historically led to poor returns on investment<\/em>,\u201d said Andy Davidson, Bright Mountain\u2019s Chief Data and Analytics Officer and Managing Director of Big Village.<\/p>\n Bright Mountain\u2019s Big Village business, which operated for decades as Opinion Research Corporation, has long been the epicenter of the company\u2019s research and analytics and is highly regarded by global enterprises and upper mid-market brands the company continues to serve. Over the past several years, as Big Village\u2019s offerings have matured, Bright Mountain\u2019s other client segments began to take interest in how its world-class research and insights could help power their own marketing goals. This led to a series of Bright Mountain engagements in which the company\u2019s top clients began leveraging its services across the marketing workflow, from audience insights through comms planning and media buying and optimization.<\/p>\n \u201cOn average,\u201d said Davidson, \u201cThose client case engagements vastly outperformed all others because they were fueled by insights and data versus assumptions and guesses every step of the way<\/em>.\u201d<\/p>\n The revamp of Bright Mountain\u2019s global research and analytics offerings was inspired by those early case studies. This month, in addition to its core research offerings, Bright Mountain\u2019s Big Village business began offering a wider array of white glove activation and measurement services, licensable attitudinal and behavioral data sources, and research design, execution, and reporting solutions and services. Over the next two months, Davidson and the team will introduce all relevant Bright Mountain clients to the services so they can determine how much additional value they have to gain.<\/p>\n \u201cThe insights industry has a mandate to evolve. Bright Mountain is committed to meeting that challenge<\/em>\u201d, says Davidson.<\/p>\n For more information about Bright Mountain and the research and analytics value it delivers to marketers committed to staying connected to consumers-in-journey, please visit\u00a0www.brightmountainmedia.com\u00a0and\u00a0www.big-village.com.<\/p>\n About Bright Mountain Media\u00a0<\/strong><\/p>\n Bright Mountain Media (Bright Mountain) is the #1 integrated marketing services platform for brands, agencies and publishers who depend on continuous connections with their omnichannel customers to go further faster. Bright Mountain is always open, connected and committed to giving our clients flexible access to the AI, insights and services they need to know and grow.\u00a0www.brightmountainmedia.com<\/p>\n