The magic of Facebook has always been in connecting with others. That\u2019s why we\u2019re launching features that make it even easier to connect with friends over the content you care about. We\u2019ve upgraded our recommendations engine, so you\u2019ll get to see more of the content you\u2019re interested in, and we\u2019re rolling out several features that give you more control over the reels you see and more ways to interact with your friends while watching them.\u00a0<\/span><\/p>\n We\u2019ve invested in improving Facebook\u2019s recommendations and product experience, creating a smarter recommendations engine that understands your interests faster. As a result, we\u2019re showing you more of what you want to see, whether it\u2019s quick clips or longer videos, creator vlogs, or DIY tips. As we shared in July, time spent watching videos on Facebook has expanded more than 20% year-over-year in the US.\u00a0<\/span><\/p>\n Facebook continues to be the home for all types of video, and our recommendations will help ensure you see fresher content in the formats you enjoy most, regardless of length. If you prefer longer videos, you\u2019re in luck \u2013 reels over a minute make up a quarter of reels produced by creators with over 10,000 followers and over 50% of watch time on Facebook. Our recommendation engine is also now surfacing 50% more reels from creators published that day, so you see the newest content faster.<\/span><\/p>\n We\u2019re also making it easier for you to tell us when you don\u2019t like what you see. You can tap \u201cNot Interested\u201d on a reel or flag a comment that doesn\u2019t fit the spirit of the conversation and the recommendations engine will respond to these signals, making your reels even more personalized.\u00a0 Plus, we\u2019ve made updates to the Save feature to make it simpler to collect your favorite reels and posts in one place. You\u2019ll help Facebook fine-tune your recommendations with each save, resulting in a more tailored experience that we\u2019ve seen lead to increased watch time globally.\u00a0<\/span><\/p>\n We\u2019re rolling out friend bubbles on Reels and Feed so you can spot which reels and posts your friends have liked.\u00a0 When you see a reel with a friend bubble in the corner, you can tap that bubble to jump into a private chat with your friends. So far, we\u2019ve seen people enjoy bubbles as a way to discover what their friends are into, catch up over shared interests, and maybe even learn something new. Seeing likes from your friends has always been core to the Facebook experience, and we are continuing to build features \u2013 like bubbles \u2013 that bring us back to our roots.\u00a0<\/span><\/p>\n We\u2019re also making it easier to explore your interests and get inspired by others on Facebook. Now, you can dive deeper into your interests with AI-powered suggested search on select reels to discover more content about a topic you love, all without leaving the reels player.\u00a0<\/span><\/p>\nOur Recommendations Are Getting Smarter<\/h2>\n
More Ways to Interact With Reels and Friends<\/h2>\n
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