{"id":20807,"date":"2025-10-14T11:30:56","date_gmt":"2025-10-14T11:30:56","guid":{"rendered":"https:\/\/scannn.com\/fresh-look-same-spirit-danads-brand-refresh\/"},"modified":"2025-10-14T11:30:56","modified_gmt":"2025-10-14T11:30:56","slug":"fresh-look-same-spirit-danads-brand-refresh","status":"publish","type":"post","link":"https:\/\/scannn.com\/lv\/fresh-look-same-spirit-danads-brand-refresh\/","title":{"rendered":"Fresh Look, Same Spirit: DanAds\u2019 Brand Refresh"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>\n                                blog                            <\/p>\n<p>                            <!-- Post Title --><\/p>\n<p>                            <!-- Author, Date, Reading Time --><\/p>\n<p>                                <span class=\"post-date\">October 14, 2025<\/span><\/p>\n<p>                                <span class=\"post-reading-time\"><br \/>\n                                4 min read<br \/>\n                            <\/span>\n                            <\/p>\n<p>                            <!-- Excerpt -->\n                                                    <\/div>\n<div>\n<p>We\u2019ve grown a lot since 2013. From two founders with a bold idea in Stockholm to a global team helping publishers and advertisers simplify the way they work, DanAds has come a long way. With that growth comes change, and it was time our brand caught up. This isn\u2019t just about new colors or a shiny website. It\u2019s about reflecting who we are today, what we stand for, and where we\u2019re headed. Our refreshed brand identity is here to capture that spirit: confident, friendly, and human at the core.<\/p>\n<p>DanAds started with a simple belief: publishers and advertisers deserved a better way to work together. Long before \u201cself-serve infrastructure\u201d became an industry buzzword, our founders Peo Persson and Istvan Beres saw that media owners needed more control, and advertisers, especially SMEs, needed easier, more transparent access. That vision has guided us ever since. Yes, we\u2019re an ad tech company. But at heart, we\u2019re really in the business of peace of mind. We want to make the lives of publishers and advertisers easier, giving them the tools to thrive through AI, automation, and self-serve technology \u2013 all delivered with a human touch.<\/p>\n<p>Since 2013, we\u2019ve:<\/p>\n<ul class=\"wp-block-list\">\n<li>Increased our client base significantly<\/li>\n<li>Expanded our team across the world<\/li>\n<li>Built a solid base in the USA and Europe<\/li>\n<li>Begun our bold journey as a challenger in Asia<\/li>\n<\/ul>\n<p>Our mission is clear.\u00a0<\/p>\n<p><em>To empower businesses of all sizes with an intuitive, scalable, and automated self-service advertising platform that uses AI and machine learning to simplify media buying, optimize campaign performance, and drive measurable growth through cutting-edge technology.<\/em><\/p>\n<p>Our vision.\u00a0<\/p>\n<p><em>To become the global standard for self-service advertising, enabling every business to easily access and control its advertising efforts, fostering a truly democratized and efficient media landscape.<\/em><\/p>\n<h2 class=\"wp-block-heading\"><strong>What\u2019s new?<\/strong><\/h2>\n<p>When we set out to refresh our brand, the goal wasn\u2019t to reinvent DanAds \u2013 it was to better reflect who we are today and where we\u2019re headed. Here\u2019s how it shows up:<\/p>\n<p>\u2728 <strong>Colors that pop<\/strong><strong><br \/><\/strong>Green is still at the heart of DanAds, now richer and slightly darker for a stronger feel. We\u2019ve added brighter accents and a touch of gold to bring fresh energy and confidence across our brand. Or as our founders like to say: <em>\u201cmodern and bold.\u201d<\/em><\/p>\n<p>\u2728 <strong>A logotype, our legacy<\/strong><strong><br \/><\/strong>Our logo hasn\u2019t changed \u2013 it still balances the human side with the tech side.\u00a0\u2728 <strong>Typography that speaks volumes<\/strong><strong><br \/><\/strong>Ubuntu and Open Sans continue as our main typeface, with different weights giving us the freedom to adapt the tone for every channel.<\/p>\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-image-25867\" srcset=\"https:\/\/static.danads.com\/wp-content\/uploads\/2025\/10\/1-3-1024x576.png 1024w, https:\/\/static.danads.com\/wp-content\/uploads\/2025\/10\/1-3-300x169.png 300w, https:\/\/static.danads.com\/wp-content\/uploads\/2025\/10\/1-3-768x432.png 768w, https:\/\/static.danads.com\/wp-content\/uploads\/2025\/10\/1-3-1536x864.png 1536w, https:\/\/static.danads.com\/wp-content\/uploads\/2025\/10\/1-3-2048x1152.png 2048w, https:\/\/static.danads.com\/wp-content\/uploads\/2025\/10\/1-3-1920x1080.png 1920w\" data-lazy-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"https:\/\/static.danads.com\/wp-content\/uploads\/2025\/10\/1-3-1024x576.png\"\/><noscript><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/static.danads.com\/wp-content\/uploads\/2025\/10\/1-3-1024x576.png\" alt=\"\" class=\"wp-image-25867\" srcset=\"https:\/\/static.danads.com\/wp-content\/uploads\/2025\/10\/1-3-1024x576.png 1024w, https:\/\/static.danads.com\/wp-content\/uploads\/2025\/10\/1-3-300x169.png 300w, https:\/\/static.danads.com\/wp-content\/uploads\/2025\/10\/1-3-768x432.png 768w, https:\/\/static.danads.com\/wp-content\/uploads\/2025\/10\/1-3-1536x864.png 1536w, https:\/\/static.danads.com\/wp-content\/uploads\/2025\/10\/1-3-2048x1152.png 2048w, https:\/\/static.danads.com\/wp-content\/uploads\/2025\/10\/1-3-1920x1080.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/noscript><\/figure>\n<p>\u2728 <strong>Icons with personality<\/strong><strong><br \/><\/strong>We\u2019ve built a brand-new icon library \u2013 familiar in style but infused with DanAds character and color.<\/p>\n<p>\u2728 <strong>Real faces, real moments<\/strong><strong><br \/><\/strong>Stock photography is out. Instead, we\u2019re showcasing our own people: natural, clear, and approachable. Because nothing represents DanAds better than the humans behind it.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-image-25870\" srcset=\"https:\/\/static.danads.com\/wp-content\/uploads\/2025\/10\/3-1024x576.png 1024w, https:\/\/static.danads.com\/wp-content\/uploads\/2025\/10\/3-300x169.png 300w, https:\/\/static.danads.com\/wp-content\/uploads\/2025\/10\/3-768x432.png 768w, https:\/\/static.danads.com\/wp-content\/uploads\/2025\/10\/3-1536x864.png 1536w, https:\/\/static.danads.com\/wp-content\/uploads\/2025\/10\/3-2048x1152.png 2048w, https:\/\/static.danads.com\/wp-content\/uploads\/2025\/10\/3-1920x1080.png 1920w\" data-lazy-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"https:\/\/static.danads.com\/wp-content\/uploads\/2025\/10\/3-1024x576.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/static.danads.com\/wp-content\/uploads\/2025\/10\/3-1024x576.png\" alt=\"\" class=\"wp-image-25870\" srcset=\"https:\/\/static.danads.com\/wp-content\/uploads\/2025\/10\/3-1024x576.png 1024w, https:\/\/static.danads.com\/wp-content\/uploads\/2025\/10\/3-300x169.png 300w, https:\/\/static.danads.com\/wp-content\/uploads\/2025\/10\/3-768x432.png 768w, https:\/\/static.danads.com\/wp-content\/uploads\/2025\/10\/3-1536x864.png 1536w, https:\/\/static.danads.com\/wp-content\/uploads\/2025\/10\/3-2048x1152.png 2048w, https:\/\/static.danads.com\/wp-content\/uploads\/2025\/10\/3-1920x1080.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/noscript><\/figure>\n<h2 class=\"wp-block-heading\"><strong>Looking ahead<\/strong><\/h2>\n<p>Work doesn\u2019t always need to feel heavy \u2013 and neither should advertising. At DanAds, we believe in doing things with clarity, confidence, and just the right amount of playfulness. Whether it\u2019s streamlining internal sales and financial processes or building smarter campaign tools, our goal is to make the complex simple and the serious a little lighter.<\/p>\n<p>Our refreshed brand identity is the next step in that mission. It holds on to the essence of who we are while reflecting the bold, global company we\u2019ve grown into, and the future we\u2019re ready to shape.<\/p>\n<p>With our new website live and our updated look rolling out, we\u2019re excited for what\u2019s next.<\/p>\n<p><strong>Fresh look. Same spirit. A future we\u2019re building together.<\/strong><\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"366\" alt=\"\" class=\"wp-image-25871\" srcset=\"https:\/\/static.danads.com\/wp-content\/uploads\/2025\/10\/4-1024x366.png 1024w, https:\/\/static.danads.com\/wp-content\/uploads\/2025\/10\/4-300x107.png 300w, https:\/\/static.danads.com\/wp-content\/uploads\/2025\/10\/4-768x274.png 768w\" data-lazy-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"https:\/\/static.danads.com\/wp-content\/uploads\/2025\/10\/4-1024x366.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"366\" src=\"https:\/\/static.danads.com\/wp-content\/uploads\/2025\/10\/4-1024x366.png\" alt=\"\" class=\"wp-image-25871\" srcset=\"https:\/\/static.danads.com\/wp-content\/uploads\/2025\/10\/4-1024x366.png 1024w, https:\/\/static.danads.com\/wp-content\/uploads\/2025\/10\/4-300x107.png 300w, https:\/\/static.danads.com\/wp-content\/uploads\/2025\/10\/4-768x274.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/noscript><\/figure>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/danads.com\/blog\/fresh-look-same-spirit-danads-brand-refresh\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>blog October 14, 2025 4 min read We\u2019ve grown a lot since 2013. From two founders with a bold idea in Stockholm to a global team helping publishers and advertisers simplify the way they work, DanAds has come a long way. With that growth comes change, and it was time our brand caught up. This [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20808,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128],"tags":[],"class_list":["post-20807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising"],"_links":{"self":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/posts\/20807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/comments?post=20807"}],"version-history":[{"count":0,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/posts\/20807\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/media\/20808"}],"wp:attachment":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/media?parent=20807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/categories?post=20807"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/tags?post=20807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}