Today, we\u2019re announcing that Instagram Teen Accounts will be guided by PG-13 movie ratings by default. This means that teens will see content on Instagram that\u2019s similar to what they\u2019d see in a PG-13 movie. Teens under 18 will be automatically placed into an updated 13+ setting, and they won\u2019t be able to opt out without a parent\u2019s permission. And because we know that all families are different, we\u2019re also introducing a new, stricter setting for parents who prefer a more restrictive experience for their teen. We invited thousands of parents worldwide to share their feedback with us, helping us shape these changes and ensure our efforts align with their expectations.<\/span><\/p>\n This is the most significant update to <\/span>Teen Accounts<\/span><\/a> since we introduced them last year, and builds on the automatic protections already provided by Teen Accounts to <\/span>hundreds of millions of teens<\/span><\/a> globally. We know teens may try to avoid these restrictions, which is why we\u2019ll use <\/span>age prediction technology<\/span><\/a> to place teens into certain content protections \u2014 even if they claim to be adults.<\/span><\/p>\n Just like you might see some suggestive content or hear some strong language in a PG-13 movie, teens may occasionally see something like that on Instagram \u2014 but we\u2019re going to keep doing all we can to keep those instances as rare as possible. We recognize no system is perfect, and we\u2019re committed to improving over time. We hope this update reassures parents that we\u2019re working to show teens safe, age-appropriate content on Instagram by default, while also giving them more ways to shape their teen\u2019s experience.\u00a0<\/span><\/p>\n Teen Accounts were already designed to protect teens from inappropriate content and, over the past year, we\u2019ve further refined our age-appropriate guidelines to hide even more potentially inappropriate content in the updated default 13+ content setting.\u00a0<\/span><\/p>\n We decided to more closely align our policies with an independent standard that parents are familiar with, so we reviewed our age-appropriate guidelines against PG-13 movie ratings and updated them accordingly. While of course there are differences between movies and social media, we made these changes so teens\u2019 experiences in the 13+ setting feel closer to the Instagram equivalent of watching a PG-13 movie.\u00a0<\/span><\/p>\n In addition to our longstanding policies \u2014 which already hide or prohibit the recommendation of sexually suggestive content, graphic or disturbing images, and adult content like tobacco or alcohol sales from teens \u2014 our updated policies will now go even further. This includes hiding or not recommending posts with strong language, certain risky stunts, and additional content that could encourage potentially harmful behaviors, such as posts showing marijuana paraphernalia.<\/span><\/p>\n In a recent survey<\/a> c<\/span>onducted by Ipsos<\/span> and commissioned by Meta, 95% of US parents of teens said they think these updated settings will be helpful, and 90% said they\u2019ll make it easier to understand the kind of content their teen is likely to see on Instagram.<\/span><\/p>\n We spent several months improving and refining our technology to proactively identify content that goes against our updated guidelines, and we\u2019re using this improved technology across Instagram, including:\u00a0<\/span><\/p>\n Every family is different and, for some parents, PG-13 movies may still feel too mature for their teen. That\u2019s why we\u2019re introducing a new, stricter setting called \u2018Limited Content,\u2019 which will filter even more content from the Teen Account experience. It will also remove teens\u2019 ability to see, leave, or receive comments under posts. Starting next year, this setting will also further restrict the AI conversations teens can have.<\/span><\/p>\n The new Limited Content setting is designed to give parents more control over what their teen sees on Instagram. 96% of US parents said<\/a><\/span>\u00a0they appreciated having this option, whether they choose to opt their teen in or not.<\/span>![\"Screens](\"https:\/\/about.fb.com\/wp-content\/uploads\/2025\/10\/02_Content-Settings.jpg?resize=960%2C836\")
<\/a><\/p>\nUpdating Our Content Policies for Teens, Guided by PG-13 Ratings<\/h2>\n
Expanding Protections Across Teen Accounts<\/h2>\n
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Introducing Limited Content: A New, Stricter Setting for Parents Who Prefer Extra Controls<\/h2>\n
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