<\/h3>\nYou can now apply Universal Lists directly at the source level \u2014 not just for campaigns. This works for all integration types, including Tag-based, OpenRTB, Ad Push, Prebid Server, Native, and Search.\u00a0<\/p>\n
When a Universal List is applied to a source, its values automatically extend to all connected campaigns.\u00a0
\ud83d\udccd Where to find it:\u00a0Sources \u2192 Advanced Settings \u2192 Targeting\u00a0<\/strong><\/p>\nApply targeting rules once at the source level and automatically distribute them across all connected campaigns. Also, keep data mappings unified and reduce human error.\u00a0<\/p>\n
New Targeting Option: Supply Chain Nodes<\/strong>\u00a0<\/h3>\nWe\u2019ve added a new Supply chain nodes targeting option to help you better control and optimize your campaign traffic sources.\u00a0<\/p>\n
This targeting can now be added directly through the \u201cAdd Targeting\u201d button in campaign settings.\u00a0<\/p>\n
\ud83d\udccd Where to find it:\u00a0Campaign Settings \u2192 Advanced Settings \u2192 Targeting\u00a0<\/strong><\/p>\nThis setting ensures <\/strong>more precise targeting and transparency across your supply chain setup.\u00a0<\/p>\nSupport for Uppercase Values in ads.txt Uploads\u00a0<\/h3>\nYou can now upload ads.txt files that use uppercase values in the Type<\/em> column \u2014 for example, DIRECT or RESELLER.\u00a0direct\/reseller<\/em>) were accepted.\u00a0<\/p>\n\ud83d\udccd Where to find it:\u00a0Advertiser Settings \u2192 ads.txt \u2192 Upload from .txt\u00a0<\/strong><\/p>\nNow it is easier file uploads without needing to edit formatting in your ads.txt files.\u00a0<\/p>\n
Device Lists Renamed to Device ID Lists\u00a0<\/h3>\nWe\u2019ve updated the naming in Global Lists \u2014 Device Lists<\/em> are now called Device ID Lists.\u00a0<\/p>\n\ud83d\udccd Where to find it:\u00a0Tools \u2192 Global Lists \u2192 Device ID Lists\u00a0<\/strong><\/p>\nClearer naming now better reflects how these lists are used for device-level targeting and management.\u00a0<\/p>\n
Campaign and Source Settings\u00a0\u00a0\u00a0<\/h2>\nSupport for iOS 18 and 18.5\u00a0<\/h3>\nWe\u2019ve updated our Operating System targeting dictionary to include the latest iOS 18 and iOS 18.5 versions.\u00a0\u00a0<\/p>\n
This ensures accurate targeting and reporting for traffic coming from users on the newest Apple devices.\u00a0<\/p>\n
\ud83d\udccd Where to find it:\u00a0Campaign Settings \u2192 Advanced Settings \u2192 Targeting \u2192 Operating System\u00a0<\/strong><\/p>\nYour campaigns now fully support users on the latest iPhone and iPad OS versions.\u00a0<\/p>\n
New Filters for Empty Device ID and App Store URL\u00a0<\/h2>\nTo improve traffic quality, we\u2019ve added two new filtering options in Campaign Targeting:\u00a0<\/p>\n
\nBlock request if empty Device ID\u00a0<\/li>\n Block request if empty AppStore URL\u00a0<\/li>\n<\/ul>\nWhen enabled, these filters automatically block ad requests missing key parameters like device_id, idfa, or app_store_url.\u00a0<\/p>\n
Each option includes a helpful tooltip explaining the logic, and new metrics, Filter Empty Device ID and Filter Empty AppStore URL,<\/strong> are now available in reports under Filter Reasons<\/em>.\u00a0<\/p>\n\ud83d\udccd Where to find it:\u00a0Campaign Settings \u2192 Advanced Settings \u2192 Targeting\u00a0<\/strong><\/p>\nKeep your campaigns clean by automatically filtering invalid traffic with missing device or app store data.\u00a0<\/p>\n
Synergized Video + Display Support for RTB Campaigns and Sources\u00a0<\/h3>\nYou can now select both \u201cVideo\u201d and \u201cDisplay\u201d types at once when setting up your RTB campaigns or sources \u2014 offering more flexibility for mixed-inventory monetization.\u00a0<\/p>\n
When choosing Demand Type (in RTB campaign settings) or Supply Type (in RTB source settings), you can tick two options simultaneously: Video and Display.\u00a0<\/p>\n
Other combinations remain unavailable to keep setups clean and compatible.\u00a0<\/p>\n
\ud83d\udccd Where to find it:\u00a0Campaign Settings \u2192 OpenRTB Settings \u2192 Demand Type\u00a0\u2192<\/strong><\/strong> Source Settings \u2192 Basic Settings \u2192 Supply Type\u00a0<\/strong><\/p>\nYou can now run both video and display ads from the same setup without creating separate campaigns or sources.\u00a0<\/p>\n
Smarter Source Protection with Auto-Block Tool Enhancements\u00a0<\/h3>\nTo help maintain healthy traffic quality and prevent underperforming sources from affecting system performance, we\u2019ve upgraded the Auto-Block Tool logic within the Source Settings.\u00a0<\/p>\n
Now, when a source is automatically capped at 100 QPS due to low fill rate, this limit becomes temporarily uneditable until the source improves and is removed from quarantine.\u00a0<\/p>\n
When a new source goes live, the system monitors its performance for the first 7 days.\u00a0<\/p>\n
If the average fill rate stays below 0.02 while ad requests exceed 500K over the last 5 days, the source enters quarantine and receives a notice.\u00a0<\/p>\n
After 10 days, if the fill rate is still below 0.02, the system automatically limits the source to 100 QPS.\u00a0<\/p>\n
A follow-up check runs after 3 more days:\u00a0<\/p>\n
\nIf the fill rate recovers (above 0.02), the source is excluded from quarantine and the QPS field becomes editable again.\u00a0<\/li>\n If not, the limit stays locked, and the system continues to recheck the source every 3 days.\u00a0<\/li>\n<\/ul>\n\ud83d\udccd Where to find it:\u00a0Source Settings \u2192 Advanced Settings \u2192 QPS field\u00a0<\/strong><\/p>\nThis means no more manual pausing or guessing when sources underperform \u2013 the system now handles this automatically.\u00a0<\/p>\n
You\u2019ll always see the 100 QPS limit displayed in your dashboard, but it will remain locked until the source\u2019s performance improves. This helps ensure better overall traffic quality and more stable fill rates across your inventory.\u00a0<\/p>\n
Updated Default Parameters for Desktop Tag-Based Sources\u00a0<\/h3>\nWe\u2019ve adjusted how new desktop tag-based sources are created to make setup smoother and tracking more accurate.\u00a0<\/p>\n
The old content_page_url=[replace_me] parameter is no longer included automatically.\u00a0<\/p>\n
\ud83d\udccd Where to find it:\u00a0Tag-Based Source Settings (Desktop) \u2192 Tag Constructor \u2192 VAST Tag\u00a0<\/strong><\/p>\nNow you get <\/strong>cleaner tag setup and better URL parameter handling for new desktop sources.\u00a0<\/p>\n\u2018Native\u2019 Supply and Demand Type Now Visible for AdOps User Roles\u00a0<\/h3>\nWe\u2019ve updated permissions for the AdOps role. The \u2018Native\u2019 supply\/demand type checkbox is now visible in RTB and PBS campaign settings.\u00a0<\/p>\n
\ud83d\udccd Where to find it:\u00a0RTB Source\/Campaign Settings \u2192 Supply\/Demand Type\u00a0AdOps users can now configure native campaigns directly without needing admin access.\u00a0<\/p>\n
Display Tag Type Added for Direct Demand Campaigns\u00a0<\/h3>\nYou can now create direct Display campaigns. When choosing the new Display tag type, you\u2019ll see two banner format options:\u00a0<\/p>\n
\nBanner Image \u2013 upload image files (.jpg, .png, .jpeg, .gif) up to 150 KB. A preview appears after upload. You can also choose Use my hosting<\/em> to enter a Creative URL hosted on your own CDN.\u00a0<\/li>\nBanner JS Code \u2013 insert your own HTML\/JS banner code (e.g., from Google Web Designer).\u00a0<\/li>\n<\/ul>\nThe setup also includes a Banner Size section, and all related fields are now fully synced.\u00a0<\/p>\n
\ud83d\udccd Where to find it:\u00a0Direct Demand Campaign Settings \u2192 Tag Type\u00a0<\/strong><\/p>\nSet up and manage direct display campaigns independently, with full creative upload or hosting options.\u00a0<\/p>\n
Automatic & Custom Banner Size Field for Direct Display Campaigns\u00a0<\/h3>\nWe\u2019ve improved banner creative management in Direct Demand \u2192 Display campaigns. You\u2019ll now see new tools for better control and transparency.\u00a0<\/p>\n
When an image banner is uploaded, the system automatically detects its Width \u00d7 Height and displays it in a non-editable field under the creative. A crop icon lets you open the familiar Asset Settings<\/em> popup to adjust or crop the image as needed.\u00a0<\/p>\nWe\u2019ve also added a \u201cCopy Preview Link\u201d button so you can instantly copy and preview your creative via a shareable URL. \u00a0<\/p>\n
\ud83d\udccd Where to find it:\u00a0Campaigns \u2192 Campaign Settings \u2192 Tag Type: Display \u2192 Banner Format: Banner Image\u00a0<\/strong><\/p>\nMain benefit is faster creative checks and precise control of banner sizes.\u00a0<\/p>\n
Custom Sizes Now Displayed by Default\u00a0<\/h3>\nWe\u2019ve made custom player size settings visible by default across all campaign and source types, including Tag-Based, RTB, PBS, and Direct Demand.\u00a0<\/p>\n
You\u2019ll now see the Width and Height fields immediately when creating a new campaign or source, with default ranges set from 1 to 65,535.\u00a0<\/p>\n
\ud83d\udccd Where to find it:\u00a0Tag based\/RTB\/PBS\/Direct Demand Campaign Settings \/ Tag-based\/RTB\/Prebid Source Settings \u2192 Advanced Settings \u2192 Player Size\u00a0<\/strong><\/p>\nNow you get faster setup and more control over ad size configuration right from the start.\u00a0<\/p>\n
Support for GPP SID Arrays\u00a0<\/h3>\nOur Ad Server now supports GPP SID values passed as an array, ensuring smoother data exchange and compliance with evolving privacy standards.\u00a0<\/p>\n
Benefits include improved compatibility with the latest privacy frameworks and more accurate signal handling across integrations.\u00a0<\/p>\n
New Parameter and Macro: GPID\u00a0<\/h3>\nWe\u2019ve added support for GPID (Global Placement ID) across our platform.\u00a0
\ud83d\udccd Where to find it:\u00a0Tag-Based Source Settings \u2192 Tag Constructor \u2192 Privacy Section\u00a0<\/strong><\/p>\nThis update ensures better transparency and compatibility between supply and demand sides, leading to more precise and compliant ad delivery.\u00a0<\/p>\n
Endpoint Parameters Added for RTB Campaigns\u00a0<\/h3>\nYou can now add Endpoint Parameters directly to your RTB campaigns.\u00a0Custom Parameters<\/em> for Prebid Server integrations: any value you enter will automatically be added to the end of your endpoint URL and removed when deleted.\u00a0<\/p>\n\ud83d\udccd Where to find it:\u00a0RTB Campaign Settings \u2192 oRTB Partner\u00a0<\/strong><\/p>\nThis makes it easier to configure and manage partner-specific endpoint parameters without manual URL editing.\u00a0<\/p>\n
Universal Lists Updates\u00a0<\/h2>\nNew Universal List Value: Displaymanager\u00a0<\/h3>\nWe\u2019ve added a new field \u2014 Displaymanager \u2014 to the Universal Lists for easier management of display-related parameters.\u00a0<\/p>\n
\ud83d\udccd Where to find it:\u00a0Tools \u2192 Global Lists \u2192 Universal Lists \u2192 List Settings \u2192 Values\u00a0<\/strong><\/p>\nThis update improves support for display inventory with an additional targeting and reporting parameter.\u00a0<\/p>\n
\u2018Site ID\u2019 Renamed to \u2018Site ID | App ID\u2019\u00a0<\/h3>\nWe\u2019ve updated terminology across Universal Lists to better reflect multi-platform usage.\u00a0
\ud83d\udccd Where to find it:\u00a0Tools \u2192 Global Lists \u2192 Universal Lists \u2192 List Settings \u2192 Values\u00a0<\/strong><\/p>\nThis improves clarity for publishers and app developers using both web and app inventory.\u00a0<\/p>\n
New \u201cReward\u201d Value Added to Universal Lists\u00a0<\/h3>\nWe\u2019ve expanded Universal Lists with a new value \u2014 Reward \u2014 to support rewarded ad formats.\u00a0<\/p>\n
\ud83d\udccd Where to find it:\u00a0Tools \u2192 Global Lists \u2192 Universal Lists \u2192 List Settings \u2192 Values\u00a0<\/strong><\/p>\nThis enables clear setup and management of rewarded inventory directly through Universal Lists.\u00a0<\/p>\n
New Universal List Value: Publisher Domain\u00a0<\/h3>\nWe\u2019ve added Publisher Domain as a new field in Universal Lists, allowing you to manage and map publisher data more efficiently.\u00a0<\/p>\n
When selected, you\u2019ll see a hint publisher.domain appear under the field for easier reference.\u00a0<\/p>\n
\ud83d\udccd Where to find it:\u00a0Tools \u2192 Global Lists \u2192 Universal Lists \u2192 List Settings \u2192 Values\u00a0<\/strong><\/p>\nThis step simplifies data organization and improves accuracy when managing publisher-specific parameters.\u00a0<\/p>\n
Reports & Metrics and API\u00a0<\/h2>\nFill Rate (Ad Req) Displayed by Default\u00a0<\/h3>\nWe\u2019ve updated reporting and dashboards to make Fill Rate (Ad Req) visible by default \u2014 now shown right next to Fill Rate (Ad Ops) in reports and on the main dashboard.\u00a0<\/p>\nThis ensures faster access to key performance metrics and easier comparison between ad request and operational fill rates.\u00a0<\/p>\n
Revenue Metrics Added to Top 5 Sources and Campaigns\u00a0<\/h3>\nWe\u2019ve enhanced your main dashboard with new visibility into revenue performance.\u00a0
\nChannel Revenue displayed next to each of the Top 5 Sources\u00a0<\/li>\n Total Revenue shown next to each of the Top 5 Campaigns\u00a0<\/li>\n<\/ul>\nBoth grids automatically adjust based on the date range you select in the dashboard calendar.\u00a0<\/p>\n
\ud83d\udccd Where to find it:\u00a0Dashboard \u2192 Top 5 Sources \/ Top 5 Campaigns\u00a0<\/strong><\/p>\nInstantly track which sources and campaigns generate the most revenue \u2014 without leaving your main dashboard.\u00a0<\/p>\n
New Metric: Schain Missing or Empty\u00a0<\/h3>\nWe\u2019ve added a new reporting metric \u2014 Schain Missing or Empty \u2014 to help you track ad requests that don\u2019t include a valid supply chain (schain)<\/em> object.\u00a0<\/p>\nThis metric counts all requests where the schain<\/em> parameter is missing or empty, giving you better visibility into incomplete supply chain data.\u00a0\ud83d\udccd Where to find it:\u00a0Reports \u2192 Wizard \u2192 Common\u00a0<\/strong><\/p>\nThis improves transparency and control over traffic quality by identifying requests without valid supply chain information.\u00a0<\/p>\n
Enhanced Device and User Agent Detection<\/strong>\u00a0<\/h3>\nWe\u2019ve upgraded how our Ad Server parses and reports user agent data, providing more precise insights into device and browser details.\u00a0<\/p>\n
What\u2019s new:\u00a0<\/p>\n
\nImproved recognition of browsers, OS versions, manufacturers, and rendering engines.\u00a0<\/li>\n New reporting slices:\u00a0\n\nBrowser Name (formerly \u201cUser Agent\u201d)\u00a0<\/li>\n Browser Version (formerly \u201cUser Agent Version\u201d)\u00a0<\/li>\n OS and OS Version (now stored separately)\u00a0<\/li>\n Manufacturer (device brand)\u00a0<\/li>\n Engine (rendering engine name and version)\u00a0<\/li>\n<\/ul>\n<\/li>\n Expanded OS library with support for smart TV systems like VIDAA, Saphi, Titan OS, Vizio OS, and more.\u00a0<\/li>\n<\/ul>\n\ud83d\udccd Where to find it:\u00a0Ad Server \u2192 User Agent Parser\u00a0Benefits include more granular analytics, accurate device and browser reporting, and full support for new connected TV and smart device platforms.\u00a0<\/p>\n
Expanded API Access: Now Available on Source, Campaign, and Channel Levels\u00a0<\/h3>\nWe\u2019ve expanded the API Access functionality across multiple entities \u2014 giving you easier, direct access to performance data for sources, campaigns, and channels without needing to navigate through higher levels.\u00a0<\/p>\n
Each of these sections now includes an API Link field, which appears after saving and provides a ready-to-use XML link for that specific entity.\u00a0
\ud83d\udccd Where to find it:\u00a0Sources \u2192 Basic Settings \u2192 API Access\u00a0API provides unified and convenient access to API statistics at every level \u2014 helping you pull key performance data faster and with less manual work.\u00a0<\/p>\n
Partner Settings\u00a0<\/h2>\nNew PBS Bidder: NextMillennium\u00a0<\/h3>\nWe\u2019ve added a new Prebid Server Adapter \u2014 NextMillennium \u2014 to the Prebid Partner and Adapter Vocabulary.\u00a0<\/p>\n
\ud83d\udccd Where to find it:\u00a0Available for all Prebid Server campaigns and Universal Lists.\u00a0<\/strong><\/p>\nYou can now integrate and run Prebid Server campaigns with NextMillennium as a supported partner.\u00a0<\/p>\n
Smaato Renamed to Verve\u00a0<\/h3>\nWe\u2019ve updated the Smaato RTB integration \u2014 it\u2019s now listed as Verve across all campaign settings.\u00a0<\/p>\n
\ud83d\udccd Where to find it:\u00a0RTB Campaign Settings \u2192 oRTB Partner\u00a0<\/strong><\/p>\nThe partner name now matches current branding, making campaign setup clearer and easier to navigate.\u00a0<\/p>\n
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