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Adtelligent, a global advertising technology company, has enhanced its supply-side platform (SSP) with advanced server-side VAST (S2S) capabilities, enabling partners like BidFuse to significantly scale video ad monetisation across CTV, VOD, linear, and addressable TV.<\/p>\n
The new S2S features are designed to simplify partner onboarding, automate ad request routing, and maximise fill rates while adhering to IAB standard protocols. This automation-centric approach eliminates the inefficiencies of traditional tag-based integrations, delivering faster ad load times and improving yield across digital environments.<\/p>\n
According to Yuriy Babinskiy, Head of Sales (SSP\/DSP) at Adtelligent, the ability to automate large-scale video monetisation workflows is a game-changer for clients: \u201cOur S2S setup allows platforms like BidFuse to achieve measurable results without expanding operational overhead. It\u2019s about unlocking scalability, speed, and revenue growth while keeping technical complexity to a minimum.\u201d<\/em><\/p>\n Since adopting Adtelligent\u2019s S2S automation, BidFuse has seen substantial performance improvements, including a 93% month-over-month increase in impressions, a 22% uplift in demand fulfilment, and a 40% reduction in redundant traffic that boosted overall efficiency. The SSP\u2019s streamlined workflows have also reduced the time needed for partner integrations, enabling BidFuse to focus on high-performing demand sources and expand monetisation opportunities across underutilised inventory.<\/p>\n \u201cAdtelligent\u2019s server-side automation has been a catalyst for our growth,\u201d said Brian Greenwalt, CEO at BidFuse. \u201cThe ability to scale impressions while improving efficiency and reducing operational overhead has allowed us to focus on delivering higher value to our partners. What once required weeks of integration and optimisation now happens in a fraction of the time.\u201d<\/em><\/p>\n
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