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2025 was a year full of big and unpredictable moments. It featured a multitude of events that sparked long conversations, with each new event often overshadowing the previous one. It was also a year when Indian culture continued to be exported to the world. <\/span>Instagram\u2019s 2025 Year-in-Review <\/b>presents an all-encompassing view of the people and moments that shaped culture this year on Instagram.<\/span><\/p>\n Cricket reaffirmed its status as the central pillar of Indian pop culture, dominating both Instagram conversations and national sentiment. Some key moments included <\/span>India\u2019s Champions Trophy win<\/b>, which sparked a wave of patriotic celebration; RCB\u2019s chant \u201c<\/span>Ee Sala Cup Namdu<\/b>\u201d becoming a viral meme as fans finally saw their team triumph;\u00a0 <\/span>Virat Kohli\u2019s emotional retirement from Test cricket<\/b> and the most recent victory by the <\/span>Indian women\u2019s cricket team <\/b>at the World Cup.\u00a0<\/span><\/p>\n Indian culture continued to be exported to the world\u2014this time with <\/span>Hanumankind <\/b>performing at <\/span>Coachella<\/b>, actors <\/span>Shah Rukh Khan<\/b>, <\/span>Kiara Advani<\/b> and music artist <\/span>Diljit Dosanjh<\/b> attending the <\/span>Met Gala<\/b>, luxury brands embracing the Indian <\/span>Kolhapuri chappal<\/b>, and tracks by artists like <\/span>A.R. Rahman<\/b> was used to helm international runways.\u00a0<\/span><\/p>\n The reverse was also true, with Indians actively participating in global trends and fandoms\u2014whether it was <\/span>Ed Sheeran\u2019s India tour<\/b>, the <\/span>Nicki Minaj pose<\/b>, <\/span>Taylor Swift\u2019s engagement<\/b>, or <\/span>Cristiano Ronaldo\u2019s engagement<\/b>\u2014all of which created huge excitement on Instagram.<\/span><\/p>\n Nostalgia continues to be a prominent cultural trend, carrying over from last year into this one. Fandoms are still growing around movies like <\/span>Wake Up Sid<\/b>, characters such as <\/span>Bunny from Yeh Jawaani Hai Deewani,<\/b> and songs like \u201c<\/span>Nadaan Parinde<\/b>\u201d and \u201c<\/span>Shehar Mein<\/b>\u201d from the movie <\/span>Rockstar<\/b>. The <\/span>lo-fi digi-cam aesthetic<\/b> has become massively prevalent in carousels and reels, embraced by both Gen Z and young adults alike.<\/span><\/p>\n Like every year, there were individuals who captured Instagram\u2019s imagination. This included the girl who resembled <\/span>Mona Lisa at the Mahakumbh<\/b>, the boy, <\/span>Ayush<\/span><\/a>, who mispronounced <\/span>\u201ccroissant\u201d as \u201cPrashant\u201d<\/b>, <\/span>Sonali<\/b><\/a>, the mehendi artist from Kohlapur<\/b> who recreated Rihanna\u2019s wedding make up look, and <\/span>Sudhanshu Shukla<\/b><\/a>, who became the first Indian to travel to the International Space Station in 40 years. There were also people whom Instagram couldn\u2019t get enough of, such as <\/span>Samay Raina<\/b><\/a>. In fact, conversations about him and the show <\/span>India\u2019s Got Latent<\/b> persisted throughout the year.<\/span><\/p>\n Lastly, there were the everyday moments that kept our daily lives interesting. These were the viral trends that sparked conversations, shares, reposts, or a bundle of memes. Highlights included the <\/span>viral \u2018langdi\u2019 hook step by actor Veer Pahariya, <\/b>the debate about the <\/span>90-hour work week<\/b>, snippets from <\/span>Shark Tank India 4<\/b>, the viral moment from the <\/span>Coldplay concert<\/b> that drew a million eyeballs, the trend of \u2018<\/span>fake wedding<\/b>\u2019 parties, the fascination with <\/span>Labubus<\/b>, the <\/span>glowing turmeric trend<\/b>, actor Parineeti Chopra\u2019s \u201c<\/span>meri body main sensations<\/b>\u201d dialogue from the movie <\/span>Hasee Toh Phasee<\/span><\/i>, the \u201c<\/span>Vishal Mega Mart<\/b>\u201d meme, and the popularity of <\/span>5120\u00d71080 ultra-wide thin reels<\/b>.<\/span><\/p>\n<\/p><\/div>\nCricket\u2019s Instagram Takeover<\/span><\/h2>\n
Kolhapuris to Coachella: Cultural Crossover<\/span><\/h2>\n
Nostalgia and Aesthetics Shaping Your Feed<\/span><\/h2>\n
People Who Kept Instagram Buzzing<\/span><\/h2>\n
Micro-Moments That Kept Us Scrolling<\/span><\/h2>\n