{"id":21088,"date":"2025-12-23T16:25:33","date_gmt":"2025-12-23T16:25:33","guid":{"rendered":"https:\/\/scannn.com\/adtelligent-highlights-2025-product-growth-market-recognition-and-industry-impact\/"},"modified":"2025-12-23T16:25:33","modified_gmt":"2025-12-23T16:25:33","slug":"adtelligent-highlights-2025-product-growth-market-recognition-and-industry-impact","status":"publish","type":"post","link":"https:\/\/scannn.com\/lv\/adtelligent-highlights-2025-product-growth-market-recognition-and-industry-impact\/","title":{"rendered":"Adtelligent\u00a0Highlights 2025: Product Growth, Market Recognition, And Industry Impact\u00a0"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>2025 was a year of meaningful scale for\u00a0Adtelligent\u00a0across products, partnerships, team growth, and industry recognition. From launching new platforms to strengthening our\u00a0ad serving solutions, expanding our brand presence globally, and deepening engagement with the AdTech community, this year marked a new level of maturity for our ecosystem.\u00a0<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"product-innovation\"\/>Product Innovation\u00a0<span class=\"ez-toc-section-end\"\/><\/h2>\n<h3 class=\"wp-block-heading\">Retail Media Platform Launch\u00a0<\/h3>\n<p>In 2025,\u00a0Adtelligent\u00a0officially launched its\u00a0Retail Media Platform, a major milestone in our product evolution.\u00a0<\/p>\n<p>The platform is designed to help retailers and marketplaces unlock new monetization opportunities by transforming their digital properties into fully scalable media platforms. It enables retailers to take full ownership of their retail media infrastructure \u2014 from inventory and monetization to shopper experience.\u00a0<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ad-serving-milestones-performance-that-scales\"\/>Ad Serving\u00a0Milestones: Performance That Scales\u00a0<span class=\"ez-toc-section-end\"\/><\/h2>\n<h3 class=\"wp-block-heading\">Core\u00a0Product\u00a0Updates\u00a0<\/h3>\n<p>Throughout the year, we continued strengthening our\u00a0ad serving solutions\u00a0with a steady stream of product updates\u00a0across such areas, as Control, Transparency &amp; Trust, Automation &amp; Efficiency, UX &amp; Scale, and Revenue &amp; Monetization. The major updates included:\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Display tag type\u00a0added\u00a0for direct demand\u00a0campaigns<\/strong><strong>.\u00a0<\/strong>Clients can now create direct Display campaigns. When choosing the new Display tag type, they have two banner format options: banner image and banner JS code. The setup also includes a Banner Size section, and all related fields are now fully\u00a0synced.\u00a0<\/li>\n<li><strong>Supply\u00a0Chain\u00a0nodes targeting.<\/strong>\u00a0This\u00a0helps\u00a0our\u00a0clients\u00a0better control and\u00a0optimize\u00a0their campaign traffic sources.\u00a0<\/li>\n<li><strong>Universal list at the source level<\/strong><strong>.\u00a0<\/strong>Now clients can apply Universal Lists directly at the source level \u2014 not just for campaigns. This works for all integration types, including Tag-based,\u00a0OpenRTB, Ad Push, Prebid Server, Native, and Search.\u00a0<\/li>\n<li>Request blocking for\u00a0empty Device IDs\u00a0and for empty App Store URLs.\u00a0<\/li>\n<\/ul>\n<p>In addition, we\u00a0integrated and updated 14 new demand partners.\u00a0<\/p>\n<p>These updates strengthened performance and improved day-to-day operational efficiency for our partners.\u00a0<\/p>\n<h3 class=\"wp-block-heading\">Video Server-Side (S2S) VAST Case Study\u00a0<\/h3>\n<p>One of the most notable Supply-Side Platform milestones of the year was a video monetization case where\u00a0Adtelligent\u00a0helped a partner achieve a\u00a0<strong>93% increase in SSP revenue<\/strong>.\u00a0<\/p>\n<p>The uplift was driven by\u00a0server-Side (S2S) VAST implementation, improved traffic quality controls, and smarter ad delivery logic and optimization\u00a0This case reinforced the value of server-side video setups for publishers\u00a0operating\u00a0in CTV and OTT environments, where performance, transparency, and scale are critical.\u00a0<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"brand-milestones\"\/>Brand Milestones\u00a0<span class=\"ez-toc-section-end\"\/><\/h2>\n<h3 class=\"wp-block-heading\">Industry Recognition &amp; Awards\u00a0<\/h3>\n<p>Our work was recognized by leading industry organizations.\u00a0Adtelligent\u00a0got 2 wins as:\u00a0<\/p>\n<p>These awards\u00a0validate\u00a0both our technology and our approach to building independent, scalable AdTech solutions.\u00a0<\/p>\n<h3 class=\"wp-block-heading\">Trademark Registration in the United States\u00a0<\/h3>\n<p>Adtelligent\u00a0Inc.\u00a0officially registered\u00a0three trademarks with the U.S. Patent and Trademark Office in 2025.\u00a0The registration covers core branding elements, including wording and logo illustrations, reinforcing our commitment to brand protection and long-term growth in the U.S. market.\u00a0<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"leadership-thought-leadership\"\/>Leadership &amp; Thought Leadership\u00a0<span class=\"ez-toc-section-end\"\/><\/h2>\n<h3 class=\"wp-block-heading\">Industry Participation and Publications\u00a0<\/h3>\n<p>In 2025,\u00a0our\u00a0leadership continued to contribute to the broader AdTech conversation:\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>Yuriy Gorokhov, Co-Founder &amp; CTO of\u00a0Adtelligent\u00a0Inc.,\u00a0joined the\u00a0Inc. Leadership Forum\u00a0and\u00a0was also a\u00a0finalist for the Rising Star in\u00a0European Video\u00a0Award\u00a0by\u00a0VideoWeek\u00a0<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li>Also, Yuriy published a Forbes piece on how modern technologies are reshaping TV advertising (Forbes.ua)\u00a0<\/li>\n<\/ul>\n<p>These contributions strengthened\u00a0Adtelligent\u2019s\u00a0position not just as a technology provider, but as a thought leader in video, CTV, and privacy-first advertising.\u00a0<\/p>\n<h3 class=\"wp-block-heading\">Media &amp; Press Coverage\u00a0<\/h3>\n<p>Throughout the year,\u00a0Adtelligent\u00a0was featured in leading industry and business media, including\u00a0Yahoo Finance,\u00a0GlobeNewswire,\u00a0PPC.land,\u00a0EIN\u00a0Presswire,\u00a0mc.today, and others.\u00a0<\/p>\n<p>These mentions helped expand our visibility across global and regional markets.\u00a0<\/p>\n<h2 class=\"wp-block-heading\">Community &amp; Engagement Growth\u00a0<span class=\"ez-toc-section-end\"\/><\/h2>\n<p>In 2025, we sent:\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>52 weekly digests<\/strong>\u00a0<\/li>\n<li><strong>12 monthly digests<\/strong>\u00a0<\/li>\n<\/ul>\n<p>We also expanded our LinkedIn presence with two newsletters:\u00a0<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"global-events-industry-presence\"\/>Global Events &amp; Industry Presence\u00a0<span class=\"ez-toc-section-end\"\/><\/h2>\n<p>In 2025, our\u00a0team\u00a0participated\u00a0in major global events, including:\u00a0DMEXCO (Cologne),\u00a0AdExchanger\u00a0Programmatic I\/O (New York),\u00a0Web Summit (Lisbon),\u00a0European Video Awards (London),\u00a0IAB Connected Commerce Summit,\u00a0Streaming Media Conference\u00a0(Santa Monica),\u00a0IAB Tech Lab Summit\u00a0(New York),\u00a0Shoptalk Europe\u00a0(Barcelona),\u00a0POSSIBLE (Miami),\u00a0CTV Connect\u00a0(New York), and\u00a0Mobile World Congress (Barcelona).\u00a0<\/p>\n<p>These events allowed us to stay close to partners, clients, and evolving market needs.\u00a0<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"team-growth\"\/>Team Growth\u00a0<span class=\"ez-toc-section-end\"\/><\/h2>\n<p>Behind every product milestone is\u00a0a strong team. In 2025,\u00a0Adtelligent\u00a0grew by approximately\u00a033% year-over-year, strengthening our engineering, product, and commercial capabilities.\u00a0<\/p>\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" width=\"298\" height=\"1024\" alt=\"Adtelligent milestones in 2025\" class=\"wp-image-5207\" title=\"Adtelligent\u00a0Highlights 2025: Product Growth, Market Recognition, and Industry Impact\u00a0 1\" srcset=\"https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/12\/upd-Adtelligent-Milestones-2025-298x1024.png 298w, https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/12\/upd-Adtelligent-Milestones-2025-87x300.png 87w, https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/12\/upd-Adtelligent-Milestones-2025.png 720w\" data-lazy-sizes=\"(max-width: 298px) 100vw, 298px\" src=\"https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/12\/upd-Adtelligent-Milestones-2025-298x1024.png\"\/><noscript><img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" width=\"298\" height=\"1024\" src=\"https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/12\/upd-Adtelligent-Milestones-2025-298x1024.png\" alt=\"Adtelligent milestones in 2025\" class=\"wp-image-5207\" title=\"Adtelligent\u00a0Highlights 2025: Product Growth, Market Recognition, and Industry Impact\u00a0 1\" srcset=\"https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/12\/upd-Adtelligent-Milestones-2025-298x1024.png 298w, https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/12\/upd-Adtelligent-Milestones-2025-87x300.png 87w, https:\/\/img.adt-static.com\/wp-content\/uploads\/2025\/12\/upd-Adtelligent-Milestones-2025.png 720w\" sizes=\"(max-width: 298px) 100vw, 298px\"\/><\/noscript><\/figure>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"looking-ahead\"\/>Looking Ahead\u00a0<span class=\"ez-toc-section-end\"\/><\/h2>\n<p>2025 was a year of scale, structure, and strategic expansion for\u00a0Adtelligent. With a stronger product portfolio, growing team, and deeper presence across adtech,\u00a0we\u2019re\u00a0entering the next year focused on sustainable growth and independent innovation.\u00a0<\/p>\n<p>Thank you to our partners, clients, and team for being part of this journey.\u00a0<\/p>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/adtelligent.com\/blog\/adtelligent-highlights-2025\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2025 was a year of meaningful scale for\u00a0Adtelligent\u00a0across products, partnerships, team growth, and industry recognition. From launching new platforms to strengthening our\u00a0ad serving solutions, expanding our brand presence globally, and deepening engagement with the AdTech community, this year marked a new level of maturity for our ecosystem.\u00a0 Product Innovation\u00a0 Retail Media Platform Launch\u00a0 In 2025,\u00a0Adtelligent\u00a0officially [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21089,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128],"tags":[],"class_list":["post-21088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising"],"_links":{"self":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/posts\/21088","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/comments?post=21088"}],"version-history":[{"count":0,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/posts\/21088\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/media\/21089"}],"wp:attachment":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/media?parent=21088"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/categories?post=21088"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/tags?post=21088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}