to encourage vigilance and promote safer online practices.<\/span><\/p>\nNow in its third edition<\/b>, Meta\u2019s flagship anti-scam campaign underscores Meta\u2019s commitment and continued efforts to combat digital frauds and scams. Highlighting some of the most prevalent scams types including fake job offers demanding upfront fees, digital arrest scams impersonating government or law enforcement officials, and fraudulent investment schemes promising guaranteed or overnight returns \u2013 the campaign film adopts a light-hearted yet cautionary tone, using humor and familiarity to unpack how scams often disguise themselves as opportunity, authority, or urgency.\u00a0<\/span><\/p>\nFeaturing <\/span>Neena Gupta<\/b>, along with popular creators <\/span>Sukriti Chaturvedi<\/b>, <\/span>Yuvraj Dua<\/b>, and <\/span>Shreyas Mendiratta, <\/b>the film draws from real-world scenarios and everyday conversations to demonstrate the fake urgency, authority, or trust established by scammers \u2013 a common pattern across many online frauds. The campaign urges people to question before taking action and to use available safety tools and reporting mechanisms to protect themselves and others.\u00a0<\/span><\/p>\n\n\u201cScams today don\u2019t always look dangerous \u2013 they often sound friendly, urgent and convincing. I\u2019m proud to support Meta\u2019s anti\u2011scam initiative because awareness is the first step to protecting yourself and your loved ones from online scams. This educational film is a friendly reminder for people to pause, question, and verify before you act \u2013 and definitely use Meta\u2019s safety tools that are designed to help you take control of your safety. My hope is that this message reaches millions across India and helps people feel more confident and prepared when faced with suspicious situations.\u201d <\/span><\/i>\u2013 <\/span>Actor, Neena Gupta<\/b>, while speaking about her association with the campaign,\u00a0<\/span><\/p>\n\u201cFinancial scams are increasingly using digital platforms to mislead individuals through false claims of legitimacy and unrealistic return promises. Citizens must remain vigilant and ensure they engage only with SEBI-registered entities before making any financial investment decisions. Meta\u2019s anti-scam campaign is crucial for public awareness amidst the rising cases of financial fraud. Public awareness Initiatives like these are critical in reducing the impact of such frauds and protecting investor interests and people\u2019s hard earned money.\u201d \u2013 <\/span><\/i>Shri Tuhin Kanta Pandey, Chairman, Securities and Exchange Board of India (SEBI)<\/b><\/span><\/p>\n<\/blockquote>\nThrough the latest edition of its <\/span>Scam Se Bacho <\/b>campaign, Meta continues to proactively collaborate with creators and government stakeholders to make digital safety information accessible, engaging, and actionable. The campaign also reiterates the importance of reporting scams by encouraging users to call the national cybercrime helpline <\/span>1930<\/b> in case of fraud.<\/span><\/p>\n<\/p><\/div>\n