{"id":21703,"date":"2026-04-08T12:25:40","date_gmt":"2026-04-08T12:25:40","guid":{"rendered":"https:\/\/scannn.com\/ad-server-product-updates-q1-2026-adtelligent\/"},"modified":"2026-04-08T12:25:40","modified_gmt":"2026-04-08T12:25:40","slug":"ad-server-product-updates-q1-2026-adtelligent","status":"publish","type":"post","link":"https:\/\/scannn.com\/lv\/ad-server-product-updates-q1-2026-adtelligent\/","title":{"rendered":"Ad Server\u00a0Product Updates\u00a0Q1 2026\u00a0 | Adtelligent"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>At\u00a0Adtelligent, we continuously improve our products to make\u00a0everyday\u00a0work easier, faster, and more efficient for our partners.\u00a0<\/p>\n<p>This quarter,\u00a0we\u2019ve\u00a0rolled out a range of updates across our\u00a0ad\u00a0serving solutions: from new features to important improvements that enhance performance, control, and data transparency.\u00a0<\/p>\n<p>Here\u2019s\u00a0a quick look at\u00a0what\u2019s\u00a0new:\u00a0<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"new-features-tools\"\/>New Features &amp; Tools\u00a0<span class=\"ez-toc-section-end\"\/><\/h2>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"clone-universal-lists-in-one-click\"\/>Clone Universal Lists in One Click\u00a0<span class=\"ez-toc-section-end\"\/><\/h3>\n<p>We\u2019ve\u00a0added a faster way to create new Universal Lists based on existing configurations.\u00a0<\/p>\n<p>You can now\u00a0clone Universal Lists. This makes it easier to reuse list setups without rebuilding them from scratch.\u00a0<\/p>\n<p>\ud83d\udccd Where to find it:\u00a0<br \/><strong>Tools \u2192 Global Lists \u2192 Universal Lists<\/strong>\u00a0<\/p>\n<p>A new\u00a0Clone\u00a0button is now available in the\u00a0Actions\u00a0column. Clicking\u00a0Clone\u00a0opens a new Universal List form pre-filled with the settings of the selected list. The list name is copied by default.\u00a0<\/p>\n<p>Unlike the standard Edit mode, you can freely\u00a0add or remove Keys and Values\u00a0before saving. When saved, the system creates a\u00a0new Universal List with a new ID.<\/p>\n<p>This update simplifies list management and helps teams create similar setups much faster.\u00a0<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"advertiser-and-channel-settings\"\/>Advertiser\u00a0and Channel\u00a0Settings<span class=\"ez-toc-section-end\"\/><\/h2>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"publisher-id-macro-support-for-tag-based-integrations\"\/>Publisher ID Macro Support for Tag-Based Integrations\u00a0<span class=\"ez-toc-section-end\"\/><\/h3>\n<p>We\u2019ve\u00a0expanded macro support to improve data consistency across tag-based integrations.\u00a0<\/p>\n<p>\ud83d\udccd Where to find it:\u00a0<br \/><strong>Sources\u00a0\u2192<\/strong>\u00a0<strong>Source Settings \u2192\u00a0<\/strong><strong>Tag-Based Source Settings \u2192 Tag Constructor<\/strong>\u00a0<\/p>\n<p>You can now use the\u00a0Publisher ID\u00a0parameter and macro when working with tags, ensuring seamless data passing between supply and demand, not only for RTB, but also for tag-based setups.\u00a0<\/p>\n<p>This update helps unify data handling across RTB and tag-based integrations, improving transparency and integration reliability.\u00a0<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"publisher-id-override-in-schain-settings\"\/><strong>Publisher ID Override in Schain Settings<\/strong>\u00a0<span class=\"ez-toc-section-end\"\/><\/h3>\n<p>We\u2019ve\u00a0enhanced\u00a0Schain object configuration\u00a0in Channel Settings to give you more control over how Publisher ID is handled in the supply chain.\u00a0<\/p>\n<p>You can now optionally override the Publisher ID used in\u00a0schain\u00a0processing directly at the channel level.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" width=\"700\" height=\"157\" alt=\"Publisher ID Override in Schain Settings\u00a0\" class=\"wp-image-5588\" title=\"Ad Server\u00a0Product updates\u00a0Q1 2026\u00a0 1\" srcset=\"https:\/\/img.adt-static.com\/wp-content\/uploads\/2026\/04\/Screenshot_Product-Updates-Q1-2026_3.png 700w, https:\/\/img.adt-static.com\/wp-content\/uploads\/2026\/04\/Screenshot_Product-Updates-Q1-2026_3-300x67.png 300w\" data-lazy-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"https:\/\/img.adt-static.com\/wp-content\/uploads\/2026\/04\/Screenshot_Product-Updates-Q1-2026_3.png\"\/><noscript><img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" width=\"700\" height=\"157\" src=\"https:\/\/img.adt-static.com\/wp-content\/uploads\/2026\/04\/Screenshot_Product-Updates-Q1-2026_3.png\" alt=\"Publisher ID Override in Schain Settings\u00a0\" class=\"wp-image-5588\" title=\"Ad Server\u00a0Product updates\u00a0Q1 2026\u00a0 1\" srcset=\"https:\/\/img.adt-static.com\/wp-content\/uploads\/2026\/04\/Screenshot_Product-Updates-Q1-2026_3.png 700w, https:\/\/img.adt-static.com\/wp-content\/uploads\/2026\/04\/Screenshot_Product-Updates-Q1-2026_3-300x67.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\"\/><\/noscript><\/figure>\n<p>On\u00a0the\u00a0processing\u00a0level,\u00a0campaign settings take priority over channel-level configuration. If other Schain\u00a0behavior\u00a0options\u00a0are selected:\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>Pass\u00a0schain\u00a0object without changes\u00a0<\/li>\n<li>Do not pass\u00a0schain\u00a0object\u00a0<\/li>\n<\/ul>\n<p>\ud83d\udccd Where to find it:\u00a0<br \/><strong>Channels \u2192 Channel Settings<\/strong>\u00a0<\/p>\n<p>This update gives you more flexibility in managing supply chain transparency and control.\u00a0<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"custom-response-timeout-at-campaign-level\"\/><strong>Custom Response Timeout at Campaign Level<\/strong>\u00a0<span class=\"ez-toc-section-end\"\/><\/h3>\n<p>You can now set a\u00a0custom response timeout (tmax)\u00a0at the campaign level for RTB\/PBS server-side campaigns.\u00a0<\/p>\n<p>\ud83d\udccd Where to find it:\u00a0\u00a0<br \/><strong>Campaign Settings \u2192 Advanced Settings<\/strong>\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"522\" height=\"171\" alt=\"Custom Response Timeout at Campaign Level\" class=\"wp-image-5587\" title=\"Ad Server\u00a0Product updates\u00a0Q1 2026\u00a0 2\" srcset=\"https:\/\/img.adt-static.com\/wp-content\/uploads\/2026\/04\/Screenshot_Product-Updates-Q1-2026_2.webp 522w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2026\/04\/Screenshot_Product-Updates-Q1-2026_2-300x98.webp 300w\" data-lazy-sizes=\"(max-width: 522px) 100vw, 522px\" src=\"https:\/\/img.adt-static.com\/wp-content\/uploads\/2026\/04\/Screenshot_Product-Updates-Q1-2026_2.webp\"\/><noscript><img decoding=\"async\" width=\"522\" height=\"171\" src=\"https:\/\/img.adt-static.com\/wp-content\/uploads\/2026\/04\/Screenshot_Product-Updates-Q1-2026_2.webp\" alt=\"Custom Response Timeout at Campaign Level\" class=\"wp-image-5587\" title=\"Ad Server\u00a0Product updates\u00a0Q1 2026\u00a0 2\" srcset=\"https:\/\/img.adt-static.com\/wp-content\/uploads\/2026\/04\/Screenshot_Product-Updates-Q1-2026_2.webp 522w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2026\/04\/Screenshot_Product-Updates-Q1-2026_2-300x98.webp 300w\" sizes=\"(max-width: 522px) 100vw, 522px\"\/><\/noscript><\/figure>\n<p>This helps you better control how long the system waits for a campaign response.\u00a0<\/p>\n<p>It works together with Source-level timeout. Also,\u00a0timeout errors are now tracked as Campaign Error XML Timeout\u00a0<\/p>\n<p>This update brings better control over latency\u00a0and more stable performance.\u00a0<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"reports-metrics\"\/>Reports &amp; Metrics\u00a0<span class=\"ez-toc-section-end\"\/><\/h2>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"weekly-view-added-to-reports\"\/>Weekly View Added to Reports\u00a0<span class=\"ez-toc-section-end\"\/><\/h3>\n<p>We\u2019ve\u00a0expanded reporting capabilities to give you more flexibility in data analysis.\u00a0<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"249\" alt=\"Weekly View Added to Reports\u00a0\" class=\"wp-image-5586\" title=\"Ad Server\u00a0Product updates\u00a0Q1 2026\u00a0 3\" srcset=\"https:\/\/img.adt-static.com\/wp-content\/uploads\/2026\/04\/Screenshot_Product-Updates-Q1-2026_1-1024x249.webp 1024w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2026\/04\/Screenshot_Product-Updates-Q1-2026_1-300x73.webp 300w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2026\/04\/Screenshot_Product-Updates-Q1-2026_1-768x187.webp 768w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2026\/04\/Screenshot_Product-Updates-Q1-2026_1.webp 1181w\" data-lazy-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"https:\/\/img.adt-static.com\/wp-content\/uploads\/2026\/04\/Screenshot_Product-Updates-Q1-2026_1-1024x249.webp\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"249\" src=\"https:\/\/img.adt-static.com\/wp-content\/uploads\/2026\/04\/Screenshot_Product-Updates-Q1-2026_1-1024x249.webp\" alt=\"Weekly View Added to Reports\u00a0\" class=\"wp-image-5586\" title=\"Ad Server\u00a0Product updates\u00a0Q1 2026\u00a0 3\" srcset=\"https:\/\/img.adt-static.com\/wp-content\/uploads\/2026\/04\/Screenshot_Product-Updates-Q1-2026_1-1024x249.webp 1024w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2026\/04\/Screenshot_Product-Updates-Q1-2026_1-300x73.webp 300w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2026\/04\/Screenshot_Product-Updates-Q1-2026_1-768x187.webp 768w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2026\/04\/Screenshot_Product-Updates-Q1-2026_1.webp 1181w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/noscript><\/figure>\n<p>You can now use a Weekly (Week) time slice across reports, making it easier to track trends, compare performance, and\u00a0analyze\u00a0data over time.\u00a0<\/p>\n<p><strong>Where\u00a0it\u2019s\u00a0available:<\/strong>\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>Reports\u00a0<\/li>\n<li>Scoring Report\u00a0<\/li>\n<li>Hosted Creatives\u00a0<\/li>\n<li>Templated Reports\u00a0<\/li>\n<li>Publisher ID Report\u00a0<\/li>\n<\/ul>\n<p>This update simplifies performance tracking on a weekly basis and Improves visibility into trends and pacing.\u00a0<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"final-word\"\/>Final Word\u00a0<span class=\"ez-toc-section-end\"\/><\/h2>\n<p>These updates reflect significant foundational work carried out this quarter. Our focus in Q1 was on strengthening the platform\u2019s core, enhancing stability, scalability, and overall system performance.\u00a0<\/p>\n<p>This groundwork enables us to deliver more advanced capabilities moving forward.\u00a0<\/p>\n<p>We look forward to sharing a new wave of product enhancements in Q2!\u00a0<\/p>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/adtelligent.com\/blog\/ad-server-product-updates-q1-2026\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At\u00a0Adtelligent, we continuously improve our products to make\u00a0everyday\u00a0work easier, faster, and more efficient for our partners.\u00a0 This quarter,\u00a0we\u2019ve\u00a0rolled out a range of updates across our\u00a0ad\u00a0serving solutions: from new features to important improvements that enhance performance, control, and data transparency.\u00a0 Here\u2019s\u00a0a quick look at\u00a0what\u2019s\u00a0new:\u00a0 New Features &amp; Tools\u00a0 Clone Universal Lists in One Click\u00a0 We\u2019ve\u00a0added a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21704,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128],"tags":[],"class_list":["post-21703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising"],"_links":{"self":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/posts\/21703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/comments?post=21703"}],"version-history":[{"count":0,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/posts\/21703\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/media\/21704"}],"wp:attachment":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/media?parent=21703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/categories?post=21703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/tags?post=21703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}