{"id":21755,"date":"2026-04-21T12:38:40","date_gmt":"2026-04-21T12:38:40","guid":{"rendered":"https:\/\/scannn.com\/retail-media-product-updates-q1-2026\/"},"modified":"2026-04-21T12:38:40","modified_gmt":"2026-04-21T12:38:40","slug":"retail-media-product-updates-q1-2026","status":"publish","type":"post","link":"https:\/\/scannn.com\/lv\/retail-media-product-updates-q1-2026\/","title":{"rendered":"Retail Media Product Updates Q1 2026\u00a0"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<div class=\"mb-4\">\n<p>In Q1 2026, we focused on improving the flexibility, transparency, and usability of our Retail Media Platform. These retail media product updates are designed to give retailers and advertisers more control over how sponsored formats are created, deployed, and tracked, while keeping integrations simple, safe, and scalable.\u00a0<\/p>\n<h2 class=\"wp-block-heading\">Sponsored Formats Constructor\u00a0<\/h2>\n<p>We\u2019ve\u00a0introduced a new\u00a0Sponsored Formats Constructor\u00a0to give retailers and advertisers more control over how sponsored placements look and perform.\u00a0<\/p>\n<p>With this update, you can now create, customize, and launch sponsored formats directly in the\u00a0Ad Spot creation flow.\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Ready-made templates<\/strong>\u00a0<br \/>Access prebuilt layouts for key retail media placements, including product listings, product detail pages, search results, and promo blocks.\u00a0<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li><strong>Built-in editor<\/strong>\u00a0<br \/>Choose\u00a0a format, preview it, and customize the HTML and CSS to match your brand. Changes can be previewed instantly and saved for reuse.\u00a0<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li><strong>Automatic script generation<\/strong>\u00a0<br \/>Once your format is ready, the platform generates an embed script that can be placed on your website or app,\u00a0making it easy to go live.\u00a0<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" width=\"857\" height=\"1024\" alt=\"New Ad Spot | Retail media product updates Q1 2026\" class=\"wp-image-5619\" title=\"Retail Media Product Updates Q1 2026\u00a0 1\" srcset=\"https:\/\/img.adt-static.com\/wp-content\/uploads\/2026\/04\/Screenshot_New-ad-spot_empty-1-857x1024.webp 857w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2026\/04\/Screenshot_New-ad-spot_empty-1-251x300.webp 251w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2026\/04\/Screenshot_New-ad-spot_empty-1-768x918.webp 768w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2026\/04\/Screenshot_New-ad-spot_empty-1-1285x1536.webp 1285w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2026\/04\/Screenshot_New-ad-spot_empty-1-1714x2048.webp 1714w\" data-lazy-sizes=\"(max-width: 857px) 100vw, 857px\" src=\"https:\/\/img.adt-static.com\/wp-content\/uploads\/2026\/04\/Screenshot_New-ad-spot_empty-1-857x1024.webp\"\/><noscript><img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" width=\"857\" height=\"1024\" src=\"https:\/\/img.adt-static.com\/wp-content\/uploads\/2026\/04\/Screenshot_New-ad-spot_empty-1-857x1024.webp\" alt=\"New Ad Spot | Retail media product updates Q1 2026\" class=\"wp-image-5619\" title=\"Retail Media Product Updates Q1 2026\u00a0 1\" srcset=\"https:\/\/img.adt-static.com\/wp-content\/uploads\/2026\/04\/Screenshot_New-ad-spot_empty-1-857x1024.webp 857w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2026\/04\/Screenshot_New-ad-spot_empty-1-251x300.webp 251w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2026\/04\/Screenshot_New-ad-spot_empty-1-768x918.webp 768w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2026\/04\/Screenshot_New-ad-spot_empty-1-1285x1536.webp 1285w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2026\/04\/Screenshot_New-ad-spot_empty-1-1714x2048.webp 1714w\" sizes=\"(max-width: 857px) 100vw, 857px\"\/><\/noscript><\/figure>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"952\" height=\"1024\" alt=\"Ad Spot configuration | Retail media product updates Q1 2026\" class=\"wp-image-5620\" title=\"Retail Media Product Updates Q1 2026\u00a0 2\" srcset=\"https:\/\/img.adt-static.com\/wp-content\/uploads\/2026\/04\/Screenshot_New-ad-spot_Ad-Spot-Config_CSS-1-952x1024.webp 952w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2026\/04\/Screenshot_New-ad-spot_Ad-Spot-Config_CSS-1-279x300.webp 279w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2026\/04\/Screenshot_New-ad-spot_Ad-Spot-Config_CSS-1-768x826.webp 768w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2026\/04\/Screenshot_New-ad-spot_Ad-Spot-Config_CSS-1-1428x1536.webp 1428w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2026\/04\/Screenshot_New-ad-spot_Ad-Spot-Config_CSS-1-1904x2048.webp 1904w\" data-lazy-sizes=\"(max-width: 952px) 100vw, 952px\" src=\"https:\/\/img.adt-static.com\/wp-content\/uploads\/2026\/04\/Screenshot_New-ad-spot_Ad-Spot-Config_CSS-1-952x1024.webp\"\/><noscript><img decoding=\"async\" width=\"952\" height=\"1024\" src=\"https:\/\/img.adt-static.com\/wp-content\/uploads\/2026\/04\/Screenshot_New-ad-spot_Ad-Spot-Config_CSS-1-952x1024.webp\" alt=\"Ad Spot configuration | Retail media product updates Q1 2026\" class=\"wp-image-5620\" title=\"Retail Media Product Updates Q1 2026\u00a0 2\" srcset=\"https:\/\/img.adt-static.com\/wp-content\/uploads\/2026\/04\/Screenshot_New-ad-spot_Ad-Spot-Config_CSS-1-952x1024.webp 952w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2026\/04\/Screenshot_New-ad-spot_Ad-Spot-Config_CSS-1-279x300.webp 279w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2026\/04\/Screenshot_New-ad-spot_Ad-Spot-Config_CSS-1-768x826.webp 768w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2026\/04\/Screenshot_New-ad-spot_Ad-Spot-Config_CSS-1-1428x1536.webp 1428w,https:\/\/img.adt-static.com\/wp-content\/uploads\/2026\/04\/Screenshot_New-ad-spot_Ad-Spot-Config_CSS-1-1904x2048.webp 1904w\" sizes=\"(max-width: 952px) 100vw, 952px\"\/><\/noscript><\/figure>\n<p>This update streamlines the creation of sponsored placements, giving teams faster deployment, more creative flexibility, and a scalable way to launch native retail media formats.\u00a0<\/p>\n<h2 class=\"wp-block-heading\">Back-to-Back Integration for Retailers\u00a0<\/h2>\n<p>We\u2019ve\u00a0introduced a back-to-back integration model that gives retailers full control over how ads are\u00a0rendered\u00a0on their platforms.\u00a0<\/p>\n<p>With this approach, retailers can:\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>Render ads directly through their own backend and frontend systems\u00a0<\/li>\n<li>Maintain full control over UX, performance, and layout\u00a0<\/li>\n<\/ul>\n<p>At the same time, our platform continues to:\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>Run auction logic\u00a0<\/li>\n<li>Manage campaign delivery\u00a0<\/li>\n<li>Track performance and analytics\u00a0<\/li>\n<\/ul>\n<p>This unlocks a more flexible, enterprise-ready integration\u00a0option\u00a0for retailers with advanced technical capabilities or strict infrastructure requirements.\u00a0<\/p>\n<h2 class=\"wp-block-heading\">Final Word\u00a0<\/h2>\n<p>These improvements lay the foundation for more customizable, secure, and efficient retail media operations.\u00a0We\u2019ll\u00a0continue expanding creative capabilities, improving tooling, and enhancing integrations to help our partners launch and scale retail media product updates and initiatives with confidence. Stay tuned,\u00a0more updates are coming in Q2!\u00a0<\/p>\n<\/p><\/div>\n<p><span class=\"tag\">#ad server<\/span><span class=\"tag\">#ad tech<\/span><span class=\"tag\">#advertisers<\/span><span class=\"tag\">#dsp<\/span><span class=\"tag\">#programmatic advertising<\/span><span class=\"tag\">#publishers<\/span><span class=\"tag\">#retail media<\/span><\/p>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/adtelligent.com\/blog\/retail-media-product-updates-q1-2026\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In Q1 2026, we focused on improving the flexibility, transparency, and usability of our Retail Media Platform. These retail media product updates are designed to give retailers and advertisers more control over how sponsored formats are created, deployed, and tracked, while keeping integrations simple, safe, and scalable.\u00a0 Sponsored Formats Constructor\u00a0 We\u2019ve\u00a0introduced a new\u00a0Sponsored Formats Constructor\u00a0to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21756,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128],"tags":[],"class_list":["post-21755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising"],"_links":{"self":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/posts\/21755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/comments?post=21755"}],"version-history":[{"count":0,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/posts\/21755\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/media\/21756"}],"wp:attachment":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/media?parent=21755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/categories?post=21755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/tags?post=21755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}