{"id":21765,"date":"2026-04-22T15:29:24","date_gmt":"2026-04-22T15:29:24","guid":{"rendered":"https:\/\/scannn.com\/built-for-and-with-creators\/"},"modified":"2026-04-22T15:29:24","modified_gmt":"2026-04-22T15:29:24","slug":"built-for-and-with-creators","status":"publish","type":"post","link":"https:\/\/scannn.com\/lv\/built-for-and-with-creators\/","title":{"rendered":"Built For and With Creators"},"content":{"rendered":"


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One year ago today, we launched <\/span>Edits<\/span><\/a>, an app for editing and creating videos right on your phone. We worked with creators to build an app that supports their entire creative process.\u00a0<\/span><\/p>\n

As we mark this first year of building Edits with and for creators, I wanted to share a look back and a preview of what we\u2019re excited to build next.\u00a0<\/span><\/p>\n

The Best Editing Tools, All in One Place<\/h2>\n

Since launching Edits, we\u2019ve focused on building powerful tools creators need and bringing them into a video editor that feels simple and approachable. We started by removing real-world friction. Creators told us it was hard to read scripts from their notes while filming, so we built an in-app teleprompter. Whether you\u2019re on camera or recording a voiceover, you can speak directly to your audience with confidence, and adjust your text size and speed as you go.<\/span><\/p>\n

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We\u2019ll keep making our core tools better with upgrades coming for captions, including bilingual captions, advanced color adjustments, speed curves, and more. We\u2019re also working to make most tools within the app customizable, so you can start with what\u2019s there and tune it exactly how you like.<\/span><\/p>\n

A Creative Home You Make Your Own<\/h2>\n

We built Edits to also support everything around video editing \u2014 from inspiration and ideas to feedback after you hit Share. Rather than having to jump from app to app to make a single video, Edits brings everything you need into one seamless workspace.<\/span><\/p>\n

In the Ideas tab, your saved reels and audio from Instagram live alongside sticky notes for your next big idea. <\/span>As you use Edits, it gets more personalized with an <\/span>inspiration feed<\/span><\/a> based on what you post, <\/span>insights<\/span><\/a> that summarize your comments, and <\/span>weekly ideas generated just for you<\/span><\/a>.<\/span><\/p>\n

You can expect even more ways to tailor Edits to how you work over the next year,\u00a0 like pinning your favorite tools, getting more insights about your followers, and starting every project with your personalized setup ready to go.<\/span><\/p>\n

Creating Together<\/h2>\n

With Edits, we believe creativity grows through community: through mentorship, encouragement, and education. That\u2019s why we\u2019ve worked with creators like <\/span>Ethan Barber<\/span><\/a> and <\/span>Cole Bennett<\/span><\/a> to bring their creative approaches into Edits for anyone to try.\u00a0<\/span><\/p>\n

When you tap on an Edits template, you can open the project file to see how it was made, including whether it uses trending audio, and then easily make it into your own. Soon, you\u2019ll be able to make more complex templates with overlays, keyframes, and video effects.<\/span><\/p>\n

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In the next year, you can expect more examples and techniques from creators at your disposal, and easier ways to trade creative building blocks with each other through the app.<\/span><\/p>\n

What\u2019s Next<\/h2>\n

We\u2019re focused on making tools that bring your creativity to life \u2014 from your first burst of inspiration to the final result. <\/span>Try Edits if you haven\u2019t already and tag <\/span>@creators<\/span><\/a> to share what you\u2019ve made. Keep the feedback coming on Instagram and Threads \u2014 it directly shapes what we build next.<\/span><\/p>\n<\/p><\/div>\n