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Meta is proud to be an Official Partner of the Festival de Cannes in a new multi-year strategic partnership. It\u2019s a natural fit: for decades, Cannes has defined how we see the world through the frame\u2014and today, our platforms are where that view is shared with the world.\u00a0<\/span><\/p>\n With more than 3.5 billion people using our apps every day\u2014and video representing over 60% of time spent on Facebook and Instagram\u2014Meta has become the world\u2019s front-row seat. Through our creator partnerships and our latest AI and wearable technologies, we\u2019re shifting the perspective from the sidelines to the center of the action. Whether it\u2019s a hands-free POV from la Croisette via Ray-Ban Meta glasses or AI-powered translations that break down language barriers in real-time, we\u2019re giving the world a way to see, share, and step into the magic of Cannes through a whole new lens.<\/span><\/p>\n We\u2019re hosting a global roster of creators to the Croisette \u2014 filmmakers, culture commentators, and storytellers who will share behind-the-scenes access to one of the world\u2019s most prestigious cultural events. From red carpet moments to intimate conversations with talent, our creators will capture the festival in their own point-of-view, using Ray-Ban Meta glasses and sharing across Threads and Instagram \u2014 where people already reshare Reels more than 4.5 billion times every day.<\/span><\/p>\n Joining us on the ground will be <\/span>Reece Feldman<\/span><\/a>, who will be among the first to wear Ray-Ban Meta as a reporter on the Cannes carpet \u2013 exclusively interviewing arriving talent for <\/span>@meta<\/span><\/a> and<\/span> @raybanmeta<\/span><\/a>. We\u2019re also pleased to host attendees including French filmmaker <\/span>Enora Hope<\/span><\/a> and fashion creator <\/span>Lyas<\/span><\/a>, Belgian photographer <\/span>Bleg<\/span><\/a>, Italian creator <\/span>Matteo Varini<\/span><\/a>, Spanish cinephile<\/span> Ivan Hachez<\/span><\/a>, London-based culture creator <\/span>Zainab Jiwa<\/span><\/a>, UK fashion voices <\/span>Lola Clark<\/span><\/a> and <\/span>Victor Kunda<\/span><\/a>, along with French basketball player <\/span>Diamant Blazi<\/span><\/a> and many more. From first-person red carpet POVs to backstage interviews, fashion commentary to real-time festival reactions \u2014 they\u2019ll bring Cannes directly to people\u2019s feeds across Instagram, Threads, and Reels.<\/span><\/p>\n From May 12\u201319, Meta House at the Majestic Hotel will be our home at the festival \u2014 a space for hands-on experiences, creator events, conversations about the future of storytelling, and a few surprises.<\/span><\/p>\n Highlights of our programming include:<\/span><\/p>\n Cannes is a place where language, film, and technology intersect. To help our community of creators and partners capture the moment, we\u2019re highlighting the newest tools that make global storytelling possible:<\/span><\/p>\n The Festival de Cannes has always been a place where artistic vision meets the latest in cinematic craft. This year, that evolution continues as filmmakers explore how new tools can expand the boundaries of the frame.<\/span><\/p>\n We\u2019re proud to be the technology partner for <\/span>John Lennon: The Last Interview, <\/span><\/i>a documentary film directed by Steven Soderbergh<\/span> \u2014 an official selection of the Cannes Film Festival \u2013 which brings Lennon and Yoko Ono\u2019s final radio interview to the screen for the first time.<\/span> Cannes is where the world\u2019s most iconic stories begin, and Meta is where they spark a global conversation. By bringing our technology to the heart of the Croisette, we are proud to support this storied creative community\u2014connecting the magic of the festival to the billions of people following along from the world\u2019s front-row seat.<\/span><\/p>\n<\/p><\/div>\nCreators at Cannes<\/span><\/h2>\n
Meta House on the Croisette<\/span><\/h2>\n
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Products Built for Moments Like This<\/span><\/h2>\n
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On Screen: AI as a Creative Tool<\/span><\/h2>\n
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<\/span>For select scenes of the film, Soderbergh utilized Meta\u2019s AI tools to create visuals that accompany Lennon and Ono\u2019s more abstract ideas and reflections.<\/span>It\u2019s a practical example of how AI can support a director\u2019s creative process: expanding a film\u2019s visual ambition while keeping the storytelling front and center.<\/span><\/p>\nWhere Culture Connects<\/span><\/h2>\n