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Last October, we updated Instagram Teen Accounts in the US, UK, Australia, and Canada, defaulting teens into a new 13+ content setting. Inspired by movie ratings criteria and parent feedback, this setting is designed to help teens see age-appropriate content by default, and 9 out of 10 teens have remained in this setting since its launch. We also introduced a stricter setting called Limited Content, for parents who prefer an even more restrictive experience for their teen.<\/span><\/p>\n Today, we\u2019re sharing an update on this work, including testing a new way to help make sure teens aren\u2019t repeatedly seeing certain types of content.<\/span><\/p>\n We\u2019re expanding our 13+ content settings to Teen Accounts globally across Instagram, Facebook, and Messenger. Facebook\u2019s new 13+ default setting is designed to hide content that\u2019s inappropriate for teens in places like Feed and Reels, and to limit teens\u2019 ability to interact with Profiles, Pages, Groups and Events that primarily post inappropriate content. On Messenger, the 13+ default setting limits teens\u2019 ability to view links to inappropriate Facebook content, or to chat with accounts that primarily share inappropriate content on Facebook. The Limited Content setting will also become available on Facebook and Messenger later this year.<\/span><\/p>\n \u00a0<\/p>\n As we\u2019ve expanded the new content settings to more countries and apps, we\u2019ve also continued to invite parents around the world to rate Facebook and Instagram content and tell us if they think it\u2019s appropriate for teens. We\u2019ve heard from hundreds of thousands of parents who have rated more than 15 million pieces of content. In our most recent survey at the end of April, where parents in the US, UK, Australia, and Canada reviewed Facebook content that had been recommended to teens in their respective countries, fewer than 2% of posts were considered inappropriate for teens by most parents.\u00a0<\/span><\/p>\n We\u2019re also continuing to explore other ways to help make sure teens are having positive, age-appropriate experiences on our apps. We recognize that some content \u2014 like posts about nutrition, weightlifting, or how to cope with anxiety \u2014 can be helpful, but it should be balanced with other types of content rather than shown repeatedly. That\u2019s why we\u2019re testing ways to limit teens from seeing too many posts of this kind in one go, including in Explore, Feed, and Reels.\u00a0<\/span><\/p>\n To help make sure our new content settings are working to deliver the positive, age-appropriate experience we want for Teen Accounts, we asked <\/span>Alice<\/span><\/a> (formerly ActiveFence) to evaluate our Teen Account settings and perform sophisticated, adversarial stress-testing. Alice is made up of online safety experts with extensive experience in stress-testing systems designed to keep people safe.\u00a0<\/span><\/p>\n Alice compared mature themes, based on Meta\u2019s age-appropriate guidelines<\/a>, found on Instagram, a leading competitor, and in movies rated 13+. This provided a helpful benchmark to understand what teens could see on Instagram Teen Accounts compared to elsewhere. Alice\u2019s assessment found that:<\/span><\/p>\n Alice\u2019s analysis identified two areas for improvement, which we worked quickly to address.\u00a0<\/span><\/p>\n We are encouraged by these results, and will continue to rigorously stress test our systems to help us keep improving. More details on Alice\u2019s results and the methodology are available <\/span>here<\/a>.\u00a0<\/span><\/p>\n Note: There are lots of differences between social media and movies. We didn\u2019t work with the MPA when updating our content settings, and they\u2019re not rating any content on Instagram, and they\u2019re not endorsing or approving our content settings in any way. Rather, we drew inspiration from the MPA\u2019s public guidelines, which are already familiar to parents, as well as feedback from parents. Our content moderation systems are not the same as a movie ratings board, so the experience may not be exactly the same.<\/span><\/i><\/p>\n<\/p><\/div>\nExpanding Our New 13+ Content Settings To Instagram, Facebook and Messenger Teen Accounts Globally<\/h2>\n
A New Way to Help Prevent Teens From Repeatedly Seeing Certain Types of Content on Instagram<\/h2>\n
An External Assessment To Stress-Test Our Teen Account Content Settings<\/h2>\n
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