Today, we\u2019re announcing creator assistant on Facebook, a personalized creative partner for creators built directly into their dashboard on Facebook. Creator assistant understands each creator\u2019s unique presence \u2014 their audience, engagement trends, and performance \u2014 and helps them take action to grow.\u00a0<\/span><\/p>\n Creator assistant is part of our overall investment to enhance the creator experience on Facebook with AI, from powering discovery that connects people with creator content they\u2019ll love and helping creators find their next idea to breaking down barriers that once limited their reach.<\/span><\/p>\n Behind the best creator content is usually a lot of time spent digging into performance and figuring out what worked, why, and what to try next. Knowing what performed well has gotten easier over time \u2014\u00a0 but understanding why<\/span> something has resonated has remained one of the hardest questions for creators to answer. This requires connecting dots across formats, timing, audience consumption, and more \u2014 all while managing a brand.\u00a0<\/span><\/p>\n Creator assistant is designed to help unlock those answers. Rather than analyzing a bunch of different dashboards and charts, creators can simply go to their dashboard on Facebook and ask creator assistant the questions they want answered, like why a particular reel outperformed the rest, or how their audience has shifted over time. Creator assistant is conversational, so they can keep asking follow-up questions to dig deeper.<\/span><\/p>\n Creators will get clear, actionable responses based on each creator\u2019s own specific Facebook presence, including why content resonates more with their audience and what they can do differently to improve performance. The result: ideas and insights that are tailored, relevant, and actionable.\u00a0<\/span><\/p>\n When creative blocks hit, creator assistant acts as a brainstorming partner \u2014 drawing on what\u2019s trending on Facebook to suggest fresh ideas, new content angles, and timely inspiration. Think trending audio, cultural moments, and top-performing content styles. With each interaction, creator assistant learns what the creator is working towards \u2014 whether that\u2019s audience growth, deeper engagement, or monetization \u2014 creator assistant tailors its recommendations accordingly.<\/span><\/p>\n Creator assistant on Facebook is rolling out to creators in the US, Canada, and India. Over the coming months we\u2019ll add new capabilities to creator assistant and expand access to more countries.<\/span><\/p>\n Learn more about how to use creator assistant <\/span>here<\/span><\/a>.<\/p>\n In addition to helping creators work smarter, AI is breaking down language barriers so creators can expand their reach to new audiences. Since <\/span>introducing AI translations<\/span><\/a> last year, creators across 9 languages have used translations to unlock some of the largest audiences on Reels. Over half a billion users on Facebook are now watching AI-translated videos weekly.\u00a0 AI translations preserve the sound and tone of a creator\u2019s voice, and with optional lipsyncing, it really feels like the creator is speaking another language.<\/span> Available languages will soon be expanding to Arabic, Bahasa Indonesian, French, Thai, and Vietnamese. Learn more and get the latest updates <\/span>here<\/span><\/a>.<\/span><\/p>\n What we\u2019re sharing today is just the beginning. We\u2019re committed to building AI-powered tools that help creators succeed on Facebook,\u00a0 and we\u2019re excited to learn as we go.<\/span><\/p>\n<\/p><\/div>\n![\"\"](\"https:\/\/about.fb.com\/wp-content\/uploads\/2026\/06\/01_Creator-Assistant_UI.jpg\")
<\/a><\/p>\nGo Beyond The Numbers To Understand The Why<\/h2>\n
A Creative Spark When You Need It<\/h2>\n
<\/a><\/p>\nReaching Global Audiences With AI-Powered Reels Translations<\/h2>\n