\n<\/p>\n
Meta personalizes the experiences of <\/span>3.5 billion people<\/span><\/a> who use our apps and services every day, helping them accomplish what they come to our apps to do faster and more easily. Personalized ads help people discover content that matters to them <\/span>\u2014<\/span> like a local ice cream shop or new hiking shoes <\/span>\u2014<\/span> and keep our services free. Businesses often share information about people\u2019s activity on their sites with us to make ads more relevant. For years, we\u2019ve offered tools that help people understand how this works and manage their experience, and now we\u2019re sharing some important updates to our approach.<\/span><\/p>\n We\u2019re updating how we use information that other businesses already share with Meta. We already use this data \u2014 like games you play or purchases you make on other websites \u2014 to make the ads you see more relevant. In the future, we\u2019ll use this information to personalize other parts of your experience, including the content you see in your Feed and AI responses.\u00a0<\/span><\/p>\n We currently offer two settings that let people manage activity shared with us from other businesses: \u201cYour activity off Meta technologies\u201d and \u201cActivity from other businesses.\u201d Instead of maintaining two settings that cover similar ground, we\u2019re streamlining our controls and will no longer offer the \u201cYour activity off Meta technologies\u201d setting that lets you disconnect activity that businesses share with us from your account. As part of this update, we\u2019re also expanding the \u201cActivity from other businesses\u201d setting, which lets you control how we use this data to personalize your experience.<\/span><\/p>\n The setting for \u201cActivity from other businesses\u201d (formerly known as \u201cActivity information from ad partners\u201d) allows you to manage how we use this activity data to personalize the content we show you, both for ads and now non-ads content. If you allow us to use this data to show you personalized content, the ads and other content you see will be more relevant. If you don\u2019t, we won\u2019t use this information to show you more relevant ads or other content.<\/span><\/p>\n We aren\u2019t collecting any new data as part of this update. This is about using information that businesses already send to us to further improve your experience. For example, if you\u2019ve recently purchased a tent online, you might see more Reels about camping.\u00a0<\/span><\/p>\n These control and data-use changes will go into effect in the US and a number of other countries next month with more countries to follow. For the latest information, please visit our <\/span>Help Center<\/span><\/a>.<\/span><\/p>\n<\/p><\/div>\nUsing Your Activity From Other Businesses for Better Personalization<\/h2>\n
Your Activity off Meta Technologies Control Is Going Away<\/h2>\n
You Decide How Your Activity Data Is Used<\/h2>\n
What\u2019s Not Changing<\/h2>\n