This summer, the world\u2019s biggest football tournament is coming to North America, and will be discussed in real time by billions of people across our platforms. We\u2019re partnering with creators, athletes, and teams to highlight the conversation and culture around every match \u2014 from pre-game hype to post-game debate.\u00a0<\/span><\/p>\n We\u2019re working with broadcasters, national teams, commentators, creators, and players to bring unique points of view on the tournament to our apps. Key moments, behind-the-scenes content, pre-game preparations, post-game analyses, celebrations, and commiserations will live on Meta apps designed for sharing and discussing with your friends, family, and fellow fans.\u00a0<\/span><\/p>\n Threads is built for real-time conversation around the things people care about. When something wild happens on the field, fans know they can go to Threads for hot takes, banter, and real-time reactions. This summer, we\u2019re building on that experience with new features and a dedicated community designed for the way fans actually watch the tournament.<\/span><\/p>\n We\u2019re making Instagram the go-to place for all things tournament-related.\u00a0<\/span><\/p>\n Facebook is going full football mode with a range of new features that bring match-day energy to every interaction.\u00a0<\/span><\/p>\n Whether you\u2019re celebrating a late-in-the-game goal or commiserating over a heartbreaking loss, Facebook gives fans new ways to wear their pride and share the moment.\u00a0<\/span><\/p>\n Messenger is launching new features to bring the tournament hype directly into your group chat.<\/span><\/p>\n The only thing that matches the energy on the pitch is your group chat. WhatsApp has rolled out features to make following the tournament with the people you care about even more fun.<\/span><\/p>\n Football fans across the globe will use our apps to connect around the tournament. While most will be rooting for their favorite teams and players, unfortunately there may be bad actors who will try to lure people into scams or harass and abuse others \u2014 offline and online. We recently shared more details about the steps we\u2019re taking to combat scams and our approach to keeping fans and players safe from abuse, including<\/span> new in-app reminders<\/span><\/a> for people searching for tickets \u2014 and updating existing ones to help people stay safe on our apps.\u00a0<\/span><\/p>\n \u201cWe\u2019re about to witness the biggest cultural moment of all time, and Meta will be at the very centre of showcasing the tournament\u2019s action and surrounding culture beyond the 90 minutes on the pitch. As the place where football conversation lives and grows, Meta\u2019s suite of apps will allow billions of fans across the globe to connect and enjoy the highs and lows of the beautiful game together.\u201d <\/span><\/p>\n \u2014 Rob Pilgrim, Global Football Lead, Meta\u00a0<\/span><\/i><\/p>\n<\/blockquote>\n We\u2019re excited to help fans immerse themselves in football culture this summer through our family of apps.\u00a0<\/span><\/p>\n<\/p><\/div>\nPartnering With Creators, Athletes, and Teams<\/h2>\n
New Features for Fans Across Meta\u2019s Family of Apps<\/h2>\n
Threads<\/h3>\n
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Instagram<\/h3>\n
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![\"IG](\"https:\/\/about.fb.com\/wp-content\/uploads\/2026\/06\/02_Instagram.jpg?resize=960%2C836\")
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Facebook<\/h3>\n
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Messenger<\/h3>\n
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WhatsApp<\/h3>\n
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![\"WhatsApp](\"https:\/\/about.fb.com\/wp-content\/uploads\/2026\/06\/04_WhatsApp_Feature.png?resize=960%2C540\")
<\/a><\/p>\nProtecting Athletes and Fans Online<\/h3>\n
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