last year, we\u2019ve been learning what makes Instagram feel uniquely at home on TV. As we continue to build, we\u2019re focused on making it easier for people to discover videos together, pick up where they left off, and share the experience with others in the room.<\/span><\/p>\nNow Available on Samsung TVs<\/h2>\n
Starting today, Instagram for TV is available on Samsung Smart TVs in the US, including 2020 model year TVs and newer. Combined with Amazon Fire TV and Google TV, Instagram is now available across the majority of connected TV devices in the US.<\/span><\/p>\nBuilt Around How You Actually Watch<\/h2>\n
We\u2019ve heard from our community that Instagram for TV is often a shared experience. Friends and family watch together, pass the remote, and swap recommendations in real time. That\u2019s why the features we\u2019re testing today are designed to make discovering, sharing, and enjoying Instagram easier with the people around you.<\/span><\/p>\n\n- Channels organized around your interests. <\/b>Instead of debating what to watch, channels make it easier to find videos everyone in the room can enjoy together, whether that\u2019s comedy, sports, or your favorite creators.<\/span><\/li>\n
- Cast Reels from your phone. <\/b>Found something worth sharing? Send Reels directly from your phone to your TV in just a few taps. Casting is available today on Google TV and Fire TV, including videos from your Saved tab, making it easier to bring your favorite finds to the group.<\/span><\/li>\n
- Stories on the big screen.<\/b> Catch up on what friends and creators are sharing without crowding around a phone.<\/span><\/li>\n
- Horizontal video.<\/b> You asked, we listened. We\u2019re testing a dedicated home for horizontal videos, giving creators more ways to reach audiences and making it easier to enjoy content designed for the TV screen.<\/span><\/li>\n<\/ul>\n
![\"IGTV](\"https:\/\/about.fb.com\/wp-content\/uploads\/2026\/06\/01_WIDESCREEN.jpg?resize=960%2C540\")
<\/a><\/p>\nExploring New Formats for the Living Room<\/h2>\n
Watching on TV is different from watching on a phone. As we continue to learn from our community, we\u2019re exploring more formats built for the living room and aim to start rolling them out soon.\u00a0<\/span><\/p>\nHere are some of the formats we\u2019re exploring:<\/span><\/p>\n\n- Longer-form creator content<\/b> that enables creators to tell deeper stories and build stronger connections with their audiences through longer-form video on TV.<\/span><\/li>\n
- Episodic series<\/b> that unfold across multiple episodes, building on viewing behaviors we\u2019ve already seen on Instagram mobile app.\u00a0<\/span><\/li>\n
- Live on TV<\/b>, which brings live creator experiences to the big screen and creates new opportunities for people to watch and participate together in real time.<\/span><\/li>\n<\/ul>\n
Building With Creators<\/h2>\n
Creators are helping shape the future of Instagram for TV. As we explore longer-form, episodic, and live formats, we\u2019re working closely with creators to understand what works best on TV and how these experiences can complement the ways people already use Instagram.<\/span><\/p>\nInstagram for TV has evolved significantly since we first began testing, but we\u2019re still in the early stages of understanding what social video looks like on TV. We\u2019ll continue learning from our community and building new ways for people to connect around the content they love.<\/span><\/p>\n\u00a0<\/p>\n<\/p><\/div>\n