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Child exploitation is a horrific crime and every day, we work aggressively to fight this kind of abuse both on and off our platforms.\u00a0<\/span><\/p>\n We\u2019re aware of recent news reports about Instagram ads in India that violated our policies against child exploitation. And we want to be clear: we take these concerns seriously, we never want this content on our platforms, and we\u2019re committed to improving our efforts to combat it.\u00a0\u00a0<\/span><\/p>\n Before these cases were brought to our attention, our enforcement systems had already identified and disabled several of the violating ads and the accounts behind them.\u00a0<\/span><\/p>\n Our subsequent investigation led to additional action, including removing further ads, disabling accounts, and blocking URLs linked to policy-violating content.<\/span><\/p>\n It is categorically inaccurate to suggest that we\u2019d knowingly and deliberately target ads featuring children to people based on an inappropriate interest in children. Quite the opposite; we use technology to identify accounts that have shown potentially suspicious activity related to children, and we automatically removed over 4 million of these accounts last year.\u00a0<\/span><\/p>\n We recognise that no system is perfect and that determined criminals will continue to try to exploit our platform, including through our advertising systems. Our review process may not catch every violation, but we\u2019re continuously working to stay ahead of bad actors through our robust ad review process.<\/span><\/p>\n We use automated and manual reviews to enforce our policies. Beyond reviewing individual ads, we also monitor and investigate advertiser behavior, and may restrict advertiser accounts that don\u2019t follow our Advertising Standards, Community Standards or other Meta policies and terms.\u00a0<\/span><\/p>\n Our ad review system automatically checks ads for policy violations before they run. Anyone on our platforms can report ads if they believe they violate our policies. Ads also remain subject to review and re-review at all times and may be rejected or restricted for violation of our policies at any time. The review covers all ad components, including but not limited to, images, video, and text.<\/span><\/p>\n We also review and take action on an advertiser\u2019s Business Account or its assets (ad accounts, Pages and user accounts). If a violation is found at any point in the review process, the ad will be rejected, and the Business Account or its assets may be restricted. If a Business Account or its assets is restricted, that account or asset can\u2019t be used to advertise across our technologies.<\/span><\/p>\n We\u2019re committed to keeping bad actors off our platforms and are constantly evolving our systems to stay ahead of them. Protecting people who use our platforms remains at the centre of how we build and enforce our advertising standards.<\/span><\/p>\n We have <\/span>detailed and robust policies<\/span><\/a> against child nudity, abuse, and exploitation \u2014 which includes the sharing or soliciting of child exploitation imagery, inappropriate interactions with teens, and the sexualisation of minors.<\/span><\/p>\n As noted in our <\/span>Ad Standards<\/span><\/a>, all ads must comply with our Community Standards on Child Sexual Exploitation, Abuse, and Nudity. Ads must not contain content that sexually exploits or endangers children.<\/span><\/p>\n Last year, we shared the <\/span>positive results<\/span><\/a> of the changes we made to focus our proactive enforcement toward illegal and the most severe content on our platforms like child exploitation. We also <\/span>shared<\/span><\/a> that we\u2019ve been experimenting with more advanced AI systems for content enforcement covering languages spoken by <\/span>98% of people online<\/span><\/a> \u2014 far beyond our previous coverage of around 80 languages.\u00a0<\/span><\/p>\n We\u2019re in a constant battle with criminals who hide among our 3.5 billion users and try to evade our detection. Here is what our enforcement looks like in practice:<\/span> As part of our commitment to child safety, we also work to strengthen reporting frameworks that support others in their efforts. In 2019, we played an integral role in establishing India\u2019s relationship with NCMEC by enabling local law enforcement authorities to receive reports and take action on violating activity.<\/span><\/p>\n We know that predators don\u2019t limit themselves to any one platform. That\u2019s why we\u2019ve also spent years developing technology that is now used across the industry to help address online child sexual exploitation:<\/span><\/p>\n This work is ongoing. Our teams are constantly improving our defences \u2013 developing new technology, blocking violating links, and sharing intelligence across the industry \u2013 but we know there is more to do. We will continue investing in every resource needed to keep young people safe, strengthen our ad review processes, and work with law enforcement to hold criminals accountable.<\/span><\/p>\n<\/p><\/div>\nHow Our Ad Review Process Works<\/span><\/h2>\n
Our Zero Tolerance Approach<\/span><\/h2>\n
How We\u2019re Fighting Back \u2014 The Numbers<\/span><\/h2>\n
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Supporting Industry-wide Efforts<\/span>
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Our Ongoing Commitment<\/span><\/h2>\n