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Peo Persson<\/em>, Co-founder and CCO at DanAds, shares how the FreeWheel integration and AI-first approach are helping premium publishers unlock new revenue at scale.<\/em><\/p>\n DanAds Co-founder and CCO, Peo Persson, was recently featured in a Partner Spotlight interview on the FreeWheel blog, sharing how DanAds integration with FreeWheel Partner Portal is helping publishers move beyond legacy ad-sales models and what comes next.<\/p>\n The interview, conducted by Samir Wadhawan, Executive Director, Product Management at FreeWheel, explores the depth and direction of the DanAds integration with FreeWheel via the newly launched\u00a0FreeWheel Partner Portal\u00a0\u2013 a centralized hub enabling technology partners to build, test, and scale solutions for premium publishers across streaming and CTV environments.<\/p>\n In the interview, Peo Persson outlines DanAds\u2019 core mission: helping media owners move beyond legacy ad-sales models that rely on manual workflows and fragmented systems. DanAds builds\u00a0AI-powered advertising and order-management infrastructure\u00a0that enables publishers, broadcasters, and media owners to transform their advertising businesses into ed, self-serve, and AI-scalable operations, while maintaining full control over inventory, pricing, and brand value.<\/p>\n \u201cThe media owners that succeed in the next era of streaming advertising will not simply have the best inventory. They will have the most intelligent infrastructure behind it,\u201d<\/em>\u00a0said Peo.<\/p>\n Central to DanAds\u2019 vision is the role of AI not merely as a tool for optimization, but as a fundamental redesign of how advertising is bought, packaged, and activated. Persson describes a future where manual tasks \u2013 campaign setup, inventory matching, pacing, optimization, and reporting \u2013 are handled by intelligent, always-on systems powered by AI agents, predictive forecasting, and real-time decisioning.<\/p>\n DanAds was among the first partners to integrate with FreeWheel\u2019s Partner Portal,\u00a0announced in April 2026. In the interview, Peo Persson explains why the partnership represents a meaningful shift for the advertising world.<\/p>\n \u201cThe industry has spent too much time building disconnected point solutions around premium video and CTV,\u201d<\/em>\u00a0said Persson.\u00a0\u201cWhat makes the FreeWheel Partner Portal so important is that it creates an ecosystem where ad-tech companies can work together and play to each other\u2019s strengths.\u201d<\/em><\/p>\n By integrating through the Partner Portal,\u00a0DanAds\u2019 self-serve\u00a0and AI-powered capabilities can be deployed across FreeWheel\u2019s publisher base faster and with far less operational overhead. Publishers gain access to scalable, individualized\u00a0self-serve monetization\u00a0for premium video and CTV inventory without sacrificing direct relationships, pricing integrity, or premium buying experiences.<\/p>\n The integration also addresses a broader industry challenge: as streaming and CTV scale faster than legacy operational models can support, publishers need infrastructure that is both flexible and interoperable. Partner Portal provides exactly that \u2013 a standardized environment for deploying AI-powered capabilities directly into media ecosystems.<\/p>\n Looking further ahead, Peo points to AI-driven RFP workflow orchestration, smarter inventory packaging, predictive optimization, and conversational interfaces as the next frontier \u2013 a future operating model for advertising that is far more autonomous than what the industry is used to today.<\/p>\n \u201cWe believe the next phase of adtech will be defined less by isolated tools and more by intelligent ecosystems,<\/em>\u201d said Persson.\u00a0\u201cThe opportunity is not simply to automate existing workflows, but to fundamentally redesign how premium advertising is bought, packaged, optimized, and activated across streaming environments.\u201d<\/em><\/p>\n The full interview is available on the\u00a0FreeWheel blog.<\/p>\n<\/p><\/div>\nRedefining Premium Monetization with AI<\/h2>\n
Growing Premium CTV Revenue Without the Operational Overhead<\/h2>\n
Looking Ahead: Intelligent Advertising Ecosystems<\/h2>\n