{"id":23360,"date":"2026-08-18T19:26:01","date_gmt":"2026-08-18T19:26:01","guid":{"rendered":"https:\/\/scannn.com\/the-first-fully-ai-executed-times-square-billboard-just-went-live-our-marketing-agent-helena-did-it-heres-what-she-did-step-by-step-%e2%9e%a4-read-our-brand-narrative-and-product-guideli\/"},"modified":"2026-08-18T19:26:01","modified_gmt":"2026-08-18T19:26:01","slug":"the-first-fully-ai-executed-times-square-billboard-just-went-live-our-marketing-agent-helena-did-it-heres-what-she-did-step-by-step-%e2%9e%a4-read-our-brand-narrative-and-product-guideli","status":"publish","type":"post","link":"https:\/\/scannn.com\/lv\/the-first-fully-ai-executed-times-square-billboard-just-went-live-our-marketing-agent-helena-did-it-heres-what-she-did-step-by-step-%e2%9e%a4-read-our-brand-narrative-and-product-guideli\/","title":{"rendered":"The first fully AI-executed Times Square billboard just went live. Our marketing agent Helena did it. Here\u2019s what she did, step by step : \u27a4 Read our brand narrative and product guidelines end to\u2026 | Seijin Jung"},"content":{"rendered":"\n<div>\n<p class=\"attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words&#10;        \" dir=\"ltr\" data-test-id=\"main-feed-activity-card__commentary\">The first fully AI-executed Times Square billboard just went live.<br \/>\nOur marketing agent Helena did it.<\/p>\n<p>Here\u2019s what she did, step by step :<\/p>\n<p>\u27a4 Read our brand narrative and product guidelines end to end<br \/>\n\u27a4 Researched and learned the current narratives and creative best practices<br \/>\n\u27a4 Wrote the copy herself: \u201cthis is AI slop. it still outperformed your ad agency.\u201d<br \/>\n\u27a4 Identified 5 highest-visibility spots in times square<br \/>\n\u27a4 Cold-emailed the media vendor<br \/>\n\u27a4 Got quoted $25,000\/day<br \/>\n\u27a4 Negotiated it down to $10,000\/day over multiple rounds<br \/>\n\u27a4 Sent the final deal to our team for payment approval<br \/>\n\u27a4 Our intern approved the charge<br \/>\n\u27a4 She launched it<\/p>\n<p>No human picked the creative angle. No human chose the location. No human wrote the copy. No human ran the negotiation.<\/p>\n<p>The billboard copy is self-aware on purpose. She chose it because our brand guidelines emphasize directness, and she decided the most direct thing an AI marketing agent could say is: yes, this is AI-generated, and it still works.<\/p>\n<p>I&#8217;m excited to see what how Helena continues to push us to reimagine the future of marketing.<\/p>\n<p>p.s. I loved reading her negotiation emails. She opened at $15k, the vendor countered at $18k, she held at $12k, they settled at $10k. Methodical..!<\/p>\n<p><!---->  <\/div>\n<p><a href=\"https:\/\/www.linkedin.com\/posts\/seijinjung_the-first-fully-ai-executed-times-square-share-7495166937614966785-Emb8\/?utm_source=tldrmarketing\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The first fully AI-executed Times Square billboard just went live. Our marketing agent Helena did it. Here\u2019s what she did, step by step : \u27a4 Read our brand narrative and product guidelines end to end \u27a4 Researched and learned the current narratives and creative best practices \u27a4 Wrote the copy herself: \u201cthis is AI slop. [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":23361,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[143],"tags":[],"class_list":["post-23360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai"],"_links":{"self":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/posts\/23360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/comments?post=23360"}],"version-history":[{"count":0,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/posts\/23360\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/media\/23361"}],"wp:attachment":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/media?parent=23360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/categories?post=23360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/tags?post=23360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}