{"id":23959,"date":"2026-09-14T23:38:16","date_gmt":"2026-09-14T23:38:16","guid":{"rendered":"https:\/\/scannn.com\/your-playbook-for-linkedin-ads-that-work\/"},"modified":"2026-09-14T23:38:16","modified_gmt":"2026-09-14T23:38:16","slug":"your-playbook-for-linkedin-ads-that-work","status":"publish","type":"post","link":"https:\/\/scannn.com\/lv\/your-playbook-for-linkedin-ads-that-work\/","title":{"rendered":"Your playbook for LinkedIn ads that work"},"content":{"rendered":"\n
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Growth Unhinged is proudly supported by Ploy<\/em><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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It\u2019s become a clich\u00e9 that the first thing a marketing leader wants to do is change the website. Well, dear readers, I\u2019ve been that clich\u00e9\u2026 more than once. <\/em><\/span><\/p>\n<\/div>\n

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And I\u2019ve lived to regret it. The refreshed website looked good, but it didn\u2019t move the rest of the funnel. <\/em><\/span><\/p>\n<\/div>\n

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That\u2019s why I\u2019m so bullish on <\/em><\/span>Ploy<\/a><\/strong><\/em><\/span>, the marketing platform that turns your website into an always-on growth engine. Think of it as an AI growth teammate that works around the clock: building ABM pages, launching campaign landing pages, de-anonymizing website visitors, and automating growth workflows.<\/em><\/span><\/p>\n<\/div>\n<\/div>\n

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<\/span> <\/span>Hi, it\u2019s Kyle and welcome to <\/em><\/span>Growth Unhinged<\/em><\/a><\/span>, my weekly newsletter exploring the hidden playbooks behind the fastest-growing startups.<\/em><\/span><\/p>\n<\/div>\n

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In this newsletter I try to cover a wide spectrum of GTM. But there\u2019s been a glaring gap: paid acquisition. For B2B, this increasingly means LinkedIn advertising. While far from cheap, LinkedIn ads have reach and the potential for hyper-precise targeting (<\/em><\/span>as I featured previously<\/a><\/em><\/span>).<\/em><\/span><\/p>\n<\/div>\n

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Up today: a playbook for LinkedIn ads <\/strong><\/em><\/span>from performance marketer <\/em><\/span>Bogdan Liutic<\/a><\/em><\/span>. Bogdan runs <\/em><\/span>CR8<\/a><\/em><\/span>, a tech-forward LinkedIn ads agency, and has founded two 7-figure businesses built on performance marketing.<\/em><\/span><\/p>\n<\/div>\n

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A senior B2B buyer takes six to eight <\/span>touches<\/a><\/span> before they even consider booking a call with you.<\/span><\/p>\n<\/div>\n

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That’s why ads by themselves, directing to book a demo or call, are not enough. That’s why cold outreach by itself is not enough. And content by itself is not enough.<\/span><\/p>\n<\/div>\n

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What you want is a flow. My LinkedIn ad playbook took me 14 years in growth marketing to figure out, and I\u2019ve compressed it to 10 minutes of your time. You\u2019ll walk away with:<\/span><\/p>\n<\/div>\n

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