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Ed note: Today, Google and Alphabet CEO Sundar Pichai shared a number of structural changes to improve velocity and execution across the company. His note
Meta has announced that audience targeting changes are coming to Facebook ad campaigns. In response to industry pressure, Facebook parent brand Meta is holding up to its earlier promise and will scale back advertiser targeting settings. This is also indicative of a broader trend.
On one hand, a high degree of targeting precision supports creating highly personalized experiences, which allow for relevant and valuable user interaction. At the same time, there is rising sensitivity when people are identified based on their affiliation to social causes, health conditions, or demographic characteristics. Having taken this into account, Facebook is thus limiting advertising options to no longer allow targeting based on these sensitive parameters.
What’s Changing In Facebook Ads Targeting
Additionally, the changes will not fully propagate through the Meta ecosystem.
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Ed note: Today, Google and Alphabet CEO Sundar Pichai shared a number of structural changes to improve velocity and execution across the company. His note
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