Today we’re announcing a new way of matching donations this giving season that helps organizations raise money long-term. When you sign up to donate monthly to a nonprofit on Facebook, Meta will match 100% of your donation after you make your second monthly donation. We’ll match up to $100 per donation, $100,000 per nonprofit and up to $7 million in total across all organizations. This is a shift from how we’ve historically matched one-time donations on GivingTuesday. As we celebrate the 10th anniversary of this global day of giving, we look forward to helping organizations sustain support far beyond the holidays.
To be eligible for our match, people in the US can sign up to donate monthly between November 15 and December 31, 2022. We’ll continue covering donation processing fees so everything raised through fundraisers on our platform goes directly to the organization you support.
New Data on Nonprofit Connections
People make donations — big and small — every day using our technologies, and they add up to real positive impact. Over $7 billion has been raised across Facebook and Instagram for nonprofits.
Over 80% of donations this year were from fundraisers created by people and shared with their friends and family, and is the #1 way that people donate on Facebook.
On Facebook, the fundraisers with the most dollars raised in 2022 were related to Ukraine relief, Ramadan and animal protection. On Instagram, the fundraisers with the most donations this year were related to Ukraine relief, gun safety and the floods in Pakistan.
One example is from Clare Staples, who founded the nonprofit Skydog Sanctuary to reunite horses that have been separated and also rescue wild mustangs and burros. She uses Facebook and Instagram to help raise the money she needs to care for the horses, find volunteers and share uplifting stories. Our technologies help organizations like Clare’s nonprofit connect directly with its large community of supporters.