Welcome to Scout! Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don’t have to. Here’s what to read from the week of 11/25/22 – 12/1/22 to stay ahead of the curve:

This one’s all about cookies—though sadly, not of the holiday variety. For advertisers wondering how Google’s new tool PAIR (or Publisher Advertiser Identity Reconciliation) could help with the deprecation of third-party cookies, this deep dive has you covered.

Oh, the economic environment is frightful, but the Black Friday sales were still…delightful. This article shares the stats you need to know, as well as key takeaways for advertisers.

Burnout is real, and its impact has been particularly acute in the advertising industry. For leaders seeking to address not only its symptoms but also its underlying causes, this piece is for you.

Nearly everything has gotten more expensive this year—and streaming services are no exception. In addition to price hikes across subscription levels, services like Netflix and Disney+ have rolled out ad-supported tiers to appease investors and further offset the costs of content. The question is, how sustainable are these plans in an increasingly saturated landscape of price-conscious consumers? 

— 

Want a monthly digest of all the best Scout content delivered straight to your inbox? Sign up for the Basis Scout newsletter!