Scout: Super Bowl Ads Fumble, Bing’s AI Opportunity, and More in This Week’s Digest of Top Digital Marketing Content 

Welcome to Scout! Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don’t have to. Here’s what to read from the week of 2/10/23– 2/16/23 to stay ahead of the curve:

Amidst upheaval in the tech industry, many social media companies are making cuts to their teams assigned to handle dis- and misinformation. False and misleading information online is still a significant and pervasive threat, and critics are concerned that this move puts companies’ “bottom line[s] above the public good.”  

Speaking of social media: things have been turbulent of late in the worlds of Meta, TikTok, Twitter, and beyond. With the social media landscape evolving rapidly, this piece breaks down what advertisers need to know.

Besides that Tubi ad that had us yelling “Who sat on the remote?!” at our friends and family members, this year’s Super Bowl ads were largely underwhelming. Learn more about why most missed the mark and how those that succeeded pulled it off.

Less than 48 hours after its debut, more than one million people had already joined the waitlist to try Microsoft’s new ChatGPT-powered Bing search engine. And that interest could be a big (dollar) sign of what’s to come: Microsoft estimates that gaining just 1% more market share in search could translate to an additional $2 billion in ad revenue.

Analyst Ben Evans’ annual exploration of the tech industry’s macro and strategic trends has arrived, and this year’s is a can’t-miss. Check out the slides or watch a video of the presentation to learn about advertising’s role in the convergence of tech, media, and commerce (with a dash of AI for good measure!)


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