The annual Attitudes to Programma…

The annual Attitudes to Programmatic Study reveals great confidence of advertisers, publishers, agencies and AdTech companies in the growth of the area. With 57% of all non-social display spend being already transacted programmatically in 2021, this year will show a steady growth as well. The main drivers of growth are emerging channels: Connected TV, Audio, Digital OOH.
At the same time, the economic recession could make certain adjustments to the plans of advertisers. A significant part of the respondents put cost efficiencies as the main factor and the main barrier for choosing advertising channels.
Another important factor influencing preferences is the Quality of Media, which has led to a significant increase in Programmatic Guaranteed deals as the main operational model.
#programmatic #advertising



Leave a Reply

3 latest news
On Key

Related Posts

Our Work To Fight Online Predators

Preventing child exploitation is one of the most important challenges facing our industry today. Online predators are determined criminals who use multiple apps and websites

Solverwp- WordPress Theme and Plugin