Retail media has become one of the fastest-growing segments of digital advertising. According to eMarketer, the market has already reached $59 billion in the US

TL;DR: Not all leads are created equal, and knowing the difference between quantity and lead quality can make or break your marketing ROI. This blog

2025 was a year of meaningful scale for Adtelligent across products, partnerships, team growth, and industry recognition. From launching new platforms to strengthening our ad serving solutions, expanding

TL;DR: Digital marketing success today is hampered by ROI tracking gaps, ad fraud, slow campaign pivots, disconnected tools, and tight budgets. Teams that integrate real-time

This Year Next Year, a WPP report, forecasts that global advertising spending will grow by 7.1% in 2026 (excluding political advertising in the US). In

By Marie-Lou Penin, CMO at DanAds I’ve recently returned from the CMO Summit in London on December 2nd, one of those rare events where you

TL;DR: Video advertising is booming. Digital video ad spend is projected to be $72 billion in 2025, nearly 60% of total TV/video ad budgets. Underpinning this

The global advertising industry enters 2026 propelled by record growth, rapid technological adoption, and a fundamental rewiring of how media is bought and sold. In

Attribution has always been one of the most critical and fragile components of digital advertising. But with Connected TV (CTV) growth, privacy regulations, and the

For all the data, dashboards, and decks we create, too many insights still fail to change decisions, shift strategy, or drive growth. The research we’re