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With more than three billion (with a “b”) monthly active users worldwide, Facebook remains the most popular social media platform. With more than 10 million
Business insights and articles written by our team and others professionals
With more than three billion (with a “b”) monthly active users worldwide, Facebook remains the most popular social media platform. With more than 10 million
The key to holiday success: Self-serve advertising platforms 🔑 For you as a publisher, the holiday season is more than festivities; it’s the pinnacle of
Have you ever met a friend for lunch and noticed they were carrying a trendy designer handbag or sporting an expensive watch? If so, you
Recently, we had the pleasure of sitting down with Jeffrey Mayer, Head of Product and Managing Director at DanAds, based in the USA. We were
Advertisers keep spending more and more on digital ads to reach their target audience. And more and more of their digital ad budgets are directed
“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” – John Wanamaker John Wanamaker said the quiet
Overall digital ad spending is projected to grow in 2024. However, as more ad dollars go toward connected TV (CTV) and retail media search, social
Despite heavy media coverage throughout 2023, consumers are still relatively unfamiliar with generative AI tools and there is no consensus about what impact this technology
Archetypal Analysis is an unsupervised learning method that’s gaining popularity in marketing research. Rather than describing data by “average” observations (cluster centers), the analysis represents
Will November 1st mark the day of the dead for the lead gen? The Federal Trade Commission has had its eye on the lead generation