The first fully AI-executed Times Square billboard just went live.
Our marketing agent Helena did it.
Here’s what she did, step by step :
➤ Read our brand narrative and product guidelines end to end
➤ Researched and learned the current narratives and creative best practices
➤ Wrote the copy herself: “this is AI slop. it still outperformed your ad agency.”
➤ Identified 5 highest-visibility spots in times square
➤ Cold-emailed the media vendor
➤ Got quoted $25,000/day
➤ Negotiated it down to $10,000/day over multiple rounds
➤ Sent the final deal to our team for payment approval
➤ Our intern approved the charge
➤ She launched it
No human picked the creative angle. No human chose the location. No human wrote the copy. No human ran the negotiation.
The billboard copy is self-aware on purpose. She chose it because our brand guidelines emphasize directness, and she decided the most direct thing an AI marketing agent could say is: yes, this is AI-generated, and it still works.
I’m excited to see what how Helena continues to push us to reimagine the future of marketing.
p.s. I loved reading her negotiation emails. She opened at $15k, the vendor countered at $18k, she held at $12k, they settled at $10k. Methodical..!
