For three decades, the digital advertising industry has been defined by innovation, resilience, and collaboration, and driven by the people and companies who continue to shape it. Together, we’ve transformed how brands connect, how media is experienced, and how technology powers it all, from 90s-era breakthroughs to the evolution of programmatic, mobile, commerce media, streaming, the creator economy, and AI. Along the way, the Interactive Advertising Bureau (IAB) has worked alongside its members to help guide progress, set standards, and navigate change.
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