For many companies starting a business or expanding a business, there appears a necessity to develop their operations in new markets. Frequently, the enterprisers make a choice of the new market in a purely intuitive way, which creates a risk of choosing an incorrect direction.
Our proposed methodology allows you to select new foreign markets, basing on well-founded empirical, mathematical data. We determine the most valuable future markets, basing on several criteria, for example, measurement of “noise” in the Internet space – what audience is interested in a particular product / service, how large is the audience and what are costs to reach this target audience. Thus, we are able to show to undertakings the right direction for business expansion. It is important to escape essential mistakes making the first step in the new markets. The ability to correctly navigate in the changing market environment saves a lot of time, money and energy!
Determine your priorities and focus on them
Development of new, untapped markets is a big challenge for a company. Frequently, the entrepreneurs rely on advice of various narrow specialists, which is often general and imprecise. The inaccurate assumptions result in a significant increase in the cost of entry into the developing markets, as well as the carried out activities do not give the expected results.
The new market research methodology, developed over the years, allows you to accurately identify the most promising target audiences, to determine their potential reach and marketing tools with which to address this audience. The activities of existent competitors in the web space are also audited with help of a special algorithm. Systematizing all the collected information, it is possible to draw up an accurate marketing strategy for developing the new markets. A result of our work is predictability – our customers know timely all the necessary information for developing the new markets: how much investment is required, when and how to address the target audience, what is the real expected return on the made investments, the amount of time necessary to achieve the pursued objectives.
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