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Meta Is Changing Facebook Ads Targeting
Meta Is Changing Facebook Ads Targeting Meta has announced that audience targeting changes are coming to Facebook ad campaigns. In response to industry pressure, Facebook parent
IAB opens general membership to agencies
IAB opens general membership to agencies, broadening tent amid digital upheaval Dive Brief: The Interactive Advertising Bureau (IAB) has expanded its general membership to advertising
What does the end of third-party cookies mean for market research methodologies?
2023 is set to be a seismic year for the digital ad industry as third-party cookies are phased out of Chrome, fundamentally altering how online
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Popular Stories
Fear the end is near
08/06/2022
Ad blocker extension creators fear the end is near Overhaul of Chrome add-ons set for January, Google says it’s for all our own good SPECIAL
Meta Is Changing Facebook Ads Targeting
11/01/2022
Meta Is Changing Facebook Ads Targeting Meta has announced that audience targeting changes are coming to Facebook ad campaigns. In response to industry pressure, Facebook parent
IAB opens general membership to agencies
06/01/2022
IAB opens general membership to agencies, broadening tent amid digital upheaval Dive Brief: The Interactive Advertising Bureau (IAB) has expanded its general membership to advertising
What does the end of third-party cookies mean for market research methodologies?
18/12/2021
2023 is set to be a seismic year for the digital ad industry as third-party cookies are phased out of Chrome, fundamentally altering how online
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news From Alphabet
Google Algorithm Update – BERT
07/12/2021
There’s a lot of hype and misinformation about the new Google algorithm update. What actually is BERT, how does it work, and why does it matter to
Google hiding Search Query Data
06/09/2020
Google has an announcement in accounts: starting in September, search queries without a “significant” amount of data will no longer show in query reports. Google
Bunch Of Changes To Google Ads Political Content Policy
04/09/2020
Updates to Political Content policy (February 2022) Google provides translated versions of our Help Center as a convenience, though they are not meant to change
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Statistics Data
China & Others Advertising Giants
Alphabet, Meta and Amazon have doubled their share of ad revenues Alphabet, Meta and Amazon have doubled their share of ad revenues in past 5
UK marketers expect 10-25% revenue drop from cookie deprecation
Two fifths (42%) of marketers say the loss of cookies will decrease revenue and over half of these (57%) expect a drop of 10-25%. This
From Meta
The Metaverse and How We'll Build It Together
This year at Connect, we’re sharing our vision for the metaverse.
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Recent Stories
Content
- Fear the end is near
- Meta Is Changing Facebook Ads Targeting
- IAB opens general membership to agencies
- What does the end of third-party cookies mean for market research methodologies?
- Earth is Getting a Black Box
- China & Others Advertising Giants
- Pinterest Investing VOCHI
- Google Algorithm Update – BERT
- UK marketers expect 10-25% revenue drop from cookie deprecation
- Google hiding Search Query Data
- Bunch Of Changes To Google Ads Political Content Policy