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IAB 30th Anniversary

For three decades, the digital advertising industry has been defined by innovation, resilience, and collaboration, and driven by the people

In Short

AD Short News

What is Click Spamming & How Does It Steal Advertising Budgets

TL;DR: Click spamming (click flooding) is an ad fraud tactic that generates large volumes of

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When (and How) Good Data Leads to Bad Targeting 

Most brands struggling with targeting don’t have a data problem. They have plenty of data. Data is everywhere

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CTV Ads For Retailers: Impact & Growth

People are watching more content on streaming platforms and less on traditional pay TV.

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Complete Guide to Choose Bot Detection Tools in 2026

TL;DR Bot detection tools use a combination of environmental analysis, device fingerprinting, IP reputation

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Top 20 AdTech Influencers To Follow In 2026 

The adtech industry moves fast, shaped by evolving privacy rules, AI-driven automation, and new monetization models across

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Top Programmatic Advertising Formats: Types And Use Cases

Global programmatic advertising spending is projected to reach $821 billion in 2026. It captures

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The Proxy Problem: Your Audience Targeting is Built on a Substitute

Long story short, but still detailed: Somewhere between the research debrief and the campaign

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In-Store Media: How Retailers Can Monetize Physical Locations Through Digital Advertising

Walk through a grocery store on a Friday evening and you can see the

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What is Programmatic Advertising & What Should My Strategy Be in 2026?

TL;DR Programmatic advertising is automated by buying and selling digital advertising space in real

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From Meta

The Metaverse and How We'll Build It Together

This year at Connect, we’re sharing our vision for the metaverse.

It’s Time to Reserve Your WhatsApp Username

When someone new walks into your life — a classmate, a neighbor, someone you

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Launch of Meta’s Small Business Growth Academy Across Asia-Pacific to Boost AI Adoption and Digital Skills

Meta today announced the launch of its Small Business Growth Academy across Asia-Pacific –

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Inside One of Meta’s Data Centers

To help personalize content, tailor and measure ads, and provide a safer experience, we

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