Big Village Announces Strategic Partnership with Verisk Marketing Solutions to Power Always On, Always Connected Strategy
This new, strategic alliance empowers brands with insights and analytics to develop and execute differentiated go-to-market strategies.
Bright Mountain Media, Inc. (Bright Mountain/OTCQB: BMTM), a marketing services platform company that empowers brands, agencies and publishers to go further, faster, announced that its subsidiary Big Village, a leading provider of consumer insights and analytics, is partnering with Verisk Marketing Solutions to power its commitment to helping brands and agencies develop and execute differentiated go-to-market strategies.
The collaboration will help businesses achieve better marketing outcomes by integrating Big Village’s industry-leading media, behavioral, and attitudinal insights with Verisk Marketing Solutions’ proprietary identity graph. The integration will keep identity intact for audience selection and planning through to campaign execution and measurement.
“Partnering with Verisk Marketing Solutions enables us to ensure our customers can successfully translate insights into successful marketing efforts with unparalleled data fidelity and reliability,” said Andy Davidson, Chief Data Officer at Big Village and Managing Director of Big Village. “This collaboration will enable us to deliver more personalized and effective marketing strategies for our clients.”
Verisk Marketing Solutions, a business unit of Verisk (Nasdaq: VRSK), serves as a foundational player in the identity ecosystem, connecting marketers, publishers, and platforms with responsibly sourced consumer data to power more personalized and profitable marketing programs.
“We are excited to work with Big Village to bring our advanced identity solutions to their platform,” said Zora Senat, Chief Commercial Officer at Verisk Marketing Solutions. “Our combined expertise will provide marketers with the insights they need to drive better engagement and results end-to-end.”
Andy Davidson will discuss this exciting new partnership on The Marketing Rapport, Verisk Marketing Solutions’ podcast that connects listeners to industry thought leaders, practitioners, and experts focused on improving B2C experiences through powerful data-driven insights. The episode goes live on Thursday, April 24th, 2025, and will be available across streaming platforms (Spotify, Apple Podcasts, Amazon Music).
