Now, All Clients Have Access to the Connected Consumer Insights They Need To Build Great Strategies and Maximize Return on their Advertising and Publishing Investments
Boca Raton, FL., March 26, 2025 – Bright Mountain Media (Bright Mountain/OTCQB: BMTM), a marketing services platform company that empowers brands, agencies and publishers to go further, faster, today announced it has completed a revamp of the company’s Big Village global research and analytics offerings. Bright Mountain invested in the evolution to ensure its entire client base has access to the always-on insights and always-connected data they need to inform and maximize their full-funnel marketing investments, from strategy to execution.
“As of today, all Bright Mountain’s clients will have access to data and insights that not only provide a foundation for powerful go-to-market strategies but that can also be seamlessly translated into successful marketing strategies without the loss in data fidelity that has historically led to poor returns on investment,” said Davidson, Bright Mountain’s Chief Data and Analytics Officer and Managing Director of Big Village.
Bright Mountain’s Big Village business, which operated for decades as Opinion Research Corporation, has long been the epicenter of the company’s research and analytics and is highly regarded by global enterprises and upper mid-market brands the company continues to serve. Over the past several years, as Big Village’s offerings have matured, Bright Mountain’s other client segments began to take interest in how its world-class research and insights could help power their own marketing goals. This led to a series of Bright Mountain engagements in which the company’s top clients began leveraging its services across the marketing workflow, from audience insights through comms planning and media buying and optimization.
“On average,” said Davidson, “Those client case engagements vastly outperformed all others because they were fueled by insights and data versus assumptions and guesses every step of the way.”
The revamp of Bright Mountain’s global research and analytics offerings was inspired by those early case studies. This month, in addition to its core research offerings, Bright Mountain’s Big Village business began offering a wider array of white glove activation and measurement services, licensable attitudinal and behavioral data sources, and research design, execution, and reporting solutions and services. Over the next two months, Davidson and the team will introduce all relevant Bright Mountain clients to the services so they can determine how much additional value they have to gain.
“The insights industry has a mandate to evolve. Bright Mountain is committed to meeting that challenge”, says Davidson.
For more information about Bright Mountain and the research and analytics value it delivers to marketers committed to staying connected to consumers-in-journey, please visit www.brightmountainmedia.com and www.bigvillage.com.
