IAB Main Stage Occurring on May 7
NEW YORK – April 4, 2025–As media consumption continues to shift, the 2025 IAB NewFronts is where marketers and media buyers come to see what’s next — especially when it comes to video. From May 5–8 in New York City, the event offers a first look at what top digital media companies and tech platforms are planning: new shows, streaming strategies, and fresh ways to connect with audiences through video. It’s a chance to hear directly from the people shaping the future of streaming, digital advertising, and content.
“The 2025 IAB NewFronts is where you can really get a sense of where the video world is heading,” said David Cohen, CEO, IAB. “The presentations here reflect and shape what’s coming next. From what people will be watching to how brands show up in those spaces, this is where the next year in digital video starts.”
As an IAB NewFronts Principal Partner, Google will continue its long standing partnership by kicking off the 2025 IAB NewFronts on Monday.
The highly sought-after IAB Main Stage is set to return on Wednesday, May 7, spotlighting breakthrough content, technologies and solutions. Additionally, IAB will showcase findings from its annual IAB Digital Video Ad Spend & Strategy Report, which includes full-year 2024 results and an outlook for 2025.
Also slated to return during IAB’s Main Stage day is “Spotlight on: News @ NewFronts” — a session focused on the role of credible, trustworthy journalism and why it matters for advertisers. The conversation will explore the value of investing in quality news and will include voices from leading organizations, including Yahoo!, NBCUniversal, The Guardian, and The Washington Post.
“The way people watch is changing fast,” said Cintia Gabilan, SVP, Centers of Excellence and Industry Initiatives, IAB. “Streaming is where audiences are, and CTV continues to grow because it’s easy, personalized, and fits into people’s lives. At the 2025 IAB NewFronts, we’ll see how media companies are leaning into this shift and rethinking what video can be to create more connected, meaningful experiences.”
| 2025 IAB NewFronts May 5 – 8 Agenda* | |||
| Monday, 5/5 In-Person + Virtual | Tuesday, 5/6 In-Person + Virtual | Wednesday, 5/7 In-Person + Virtual | Thursday, 5/8 In-Person + Virtual |
| 11:30am – 12:30pm | 9:00am – 10:30am T-Mobile Advertising Solutions | 9:00am – 5:15pm IAB MAIN STAGE Details below | 9:00am – 10:30am The New York Times |
| 11:30am – 1:00pm Samsung Ads (Presentation will not be streamed) | 11:30am – 12:30pm Condé Nast | ||
| 2:00pm – 3:30pm VIZIO (Presentation will not be streamed) | 2:00pm – 3:30pm Tubi | 2:00pm – 3:30 pm Meta | |
| 4:30pm – 6:00pm LG Ad Solutions (Presentation will not be streamed) | 4:30pm – 6:00pm TikTok (Presentation will not be streamed) | 2:00pm – 3:30 pm YouTube | |
| 7:00pm – 8:30pm (Presentation will not be streamed) | 7:00pm – 8:30pm Yahoo (Presentation will not be streamed) | 7:00pm – 8:30pm Snap Inc. | |
*All times are in EST; Attendees must reach out to IAB NewFronts presenters (above) to attend their presentations; Speakers and timing are subject to change. For up-to-the-minute agenda, refer to the IAB website: https://iab.com/newfronts
| 2025 IAB NewFronts Main Stage May 7 Agenda* | |||
| 8:00am – 9:00am Networking Breakfast | 12:35pm – 1:35pm Lunch Sponsored by Infillion | ||
| 9:00am – 9:20am IAB Welcome & Keynote | 1:35pm – 1:45pm Upwave | ||
| 9:20am – 9:30am Nielsen | 1:50pm – 2:10pm My Code | ||
| 9:30am – 9:40am Amazon Ads | 2:10pm – 2:20pm DoubleVerify | ||
| 9:45am – 10:05am ReachTV | 2:30pm – 2:50pm Dr. Phil’s MeritTV | ||
| 10:05am – 10:15am WURL | 2:50pm – 3:10pm LatiNation | ||
| 10:15am – 10:25am A+E Global Media | 3:10pm – 3:45pm Networking Break | ||
| 10:30am – 11:10am Networking Break | 3:45pm – 4:05pm Future Today | ||
| 11:10am – 11:20am CheckedUp | 4:10pm – 4:30pm Cadent | ||
| 11:20am – 11:30am Teads | 4:30pm – 4:40pm Mirror Digital | ||
| 11:35am – 11:55am Estrella MediaCo | 4:40pm – 4:50pm Infillion | ||
| 11:55am – 12:05pm Comscore | 4:50 – 5:15pm Spotlight on: News @ NewFronts Yahoo, NBCUniversal, The Guardian, The Washington Post | ||
| 12:05pm – 12:25pm Revry | 5:20pm – 6:20pm Networking Reception | ||
*All times are in EST; Speakers and timing are subject to change. For up-to-the-minute agenda, refer to the IAB website: https://iab.com/newfronts
About IAB
The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and collaboration of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.
IAB Media Contacts
Brittany Tibaldi / Michael Vaughan
347-487-6794 / 813-210-1706
[email protected]/[email protected]
