TL;DR: Click spamming (click flooding) is an ad fraud tactic that generates large volumes of fake ad clicks to steal attribution. Fraudsters exploit last-click attribution models by attempting

Most brands struggling with targeting don’t have a data problem. They have plenty of data. Data is everywhere to be had and earned these days, after all. And it’s not all loose-y

People are watching more content on streaming platforms and less on traditional pay TV. For retailers and brands, that changes everything. CTV Ads (Connected TV