• An emphasis on the integration of online and offline channels, as retailers seek to create a seamless and consistent experience for customers across all touchpoints. This could include the use of in-store devices and other technologies to deliver personalized and location-based ads to consumers.
• A continued trend towards the consolidation of retail media networks, as larger networks acquire smaller ones or form partnerships to gain a competitive advantage and offer a more comprehensive range of ad formats and options to advertisers.

News publishing 

• A continued shift towards first-party audiences and leveraging the trust and brand reputation of premium publishers as a unique selling point.
• An emphasis on building strong relationships with advertisers and offering them a range of innovative and effective ad formats and options.
• The continued growth of native advertising, as publishers look for ways to integrate sponsored content seamlessly into their editorial offerings.

First-party data

• An increased focus on user privacy and the use of first-party data in advertising, as advertisers seek to comply with new regulations and gain the trust of consumers.
• An emphasis on building strong relationships with consumers and offering them a personalized and relevant advertising experience, as advertisers seek to differentiate themselves in a crowded and competitive market.
• An increasing trend towards the consolidation of first-party data across multiple channels and devices, as advertisers seek to create a more comprehensive and accurate view of their customers.