Month: January 2022

Meta Is Changing Facebook Ads Targeting

Meta Is Changing Facebook Ads Targeting Meta has announced that audience targeting changes are coming to Facebook ad campaigns. In response to industry pressure, Facebook parent brand Meta is holding up to its earlier promise and will scale back advertiser targeting settings. This is also indicative of a broader trend.   On one hand, a high degree of […]

IAB opens general membership to agencies

IAB opens general membership to agencies, broadening tent amid digital upheaval Dive Brief: The Interactive Advertising Bureau (IAB) has expanded its general membership to advertising and media agencies, according to an announcement. The move bumps the segment up from associate member status, giving agencies the voting rights and privileges conferred to other areas of the industry […]